Advertising & Marketing Services

The Advertising Marketing Services Track is an intensive two-day training sessions that targets revenue generators by helping them move beyond “old digital media” to understand “new digital media,” including how to speak the right language, how to raise the skillset of your teams, and the technology and support your team needs to succeed.

Audience Engagement

How do the most successful publishers attract, retain and delight their audiences – and then monetize all there is to offer? These sessions will address how to maximize lead generation, increase the effectiveness of your audience development, onboard your customers for a guaranteed renewal, develop a critical website roadmap and more.

Data Strategy & Monetization

Data gets attention because it is good business and profitable. That's because more than ever, data matters. To a degree you don’t see with other forms of content, data is relied on to make serious decisions, which have significant, business, economic and personal impact. Data producers are held to higher standards of quality and accuracy - by their customers, by their partners, by lawmakers. The ones you'll meet at BIMS will motivate you to step up, to see and apply data in new ways, and develop clear-sighted strategies for producing bottom-line results.


The strategy track serves upper level executives with peer-to-peer dialogue and actionable takeaways on the most pressing issues with running a media and information business today, including the future of the workforce, selling the complete solution, solution selling and more.

Technology & Customer Experience

New for 2018!

The user experience is all about the end-to-end cycle that your audience takes, from engaging with your content to making purchase decisions. New for BIMS in 2018, the Technology & Customer Experience track will look at how customer experiences are being redefined for both content and advertising across digital platforms, how experiences are helping to inform revenue decisions and the leading technologies that are writing a new chapter for B2B.