How May We Serve You? Drive New Revenue by Monetizing Email Campaigns with Personalized Native Ads
Monetizing email campaigns by adding native ads can add a substantial new revenue stream to your digital marketing program, while also maintaining subscriber trust and loyalty with content that’s personalized just for them. With new platforms that can integrate your existing ad server placements into your email sends, publishers can grow revenue with minimal effort by leveraging existing paid placements and advertiser relationships.
This interactive session will demonstrate how AdServer for Email technology can maximize audience engagement, simplify inventory management, tracking and delivery, and optimize direct-sold and 3rd party backfill, all while running existing campaigns in real-time inside newsletters and other email campaigns. Learn how to get paid for your subscriber impressions and traffic with content that’s precisely targeted for each user on any device.
Industry Secrets: Tax Credits for Digital Media/Marketing Firms
For digital marketing firms, media companies, advertisers and publishers that are looking to gain a competitive advantage in their industry, it’s time to explore the valuable government-sponsored credits and incentives out there for their benefit. As marketing and advertising companies shift to digital, more and more of these firms have become eligible for technology and development-based tax incentives—and in our experience, these agencies are now qualifying for what amounts to their everyday activities and projects.
Join us for an interactive discussion with alliantgroup Managing Director Tracy Lustyan as she breaks down the incentives available to Connectiv members, and the value they can produce for companies looking to hire new employees and remain competitive within their industry. For projects relating to the development or design of software, databases, CRM platforms and other technological solutions, these companies can receive significant tax savings through these federal and state incentive programs.
The Innovator’s Challenge
Join this dynamic roundtable conversation with 2017 Connectiv Innovation Awards Winners who will spark the innovative entrepreneur’s spirit. Learn how these companies developed a culture of innovation and created products and services that were transformational for their employees and customers. It’s a great opportunity to share ideas, test concepts and walk away with some solid strategies for making innovation a priority.
Sponsored by the Women’s Leadership & Networking Council
Join the conversation about why mentoring matters and how it builds stronger employee engagement and productivity. We’ll hear from mentors who are making a difference at their companies -- and from mentees who are advancing in their careers with the help of mentors. Members in all career stages are encouraged to participate.