Speakers

Matt Fottrell

Vice President, Financial Times US, Managing Director, FT Specialist, Financial Times

Matt Fottrell is Vice President, Financial Times NY and Managing Director, FT Specialist. In these roles, Matt oversees the FT's strategy for growth in the U.S. market, working cross-functionally with the commercial, editorial, and technology teams. Matt also oversees FT Specialist, the Financial Times' specialist publishing division producing more than 20 digital and print products globally, and hosting over 100 events tailored for financial professionals and investors. Matt has been with the Financial Times for over 15 years, during which time he has worked on a wide range of products and teams within the FT Group. Matt is based in New York City and is a graduate of the University of London.

Mario Garcia

Adjunct Professor, Columbia University Graduate School of Journalism and CEO, Garcia Media

He is also the Senior Adviser for News Design/Adjunct Professor at Columbia University Graduate School of Journalism, which he joined in 2013 as the Hearst Digital Media Professor in Residence. He is known worldwide as one of the premiere media designers, having completed over 700 projects in 120 countries, including The Wall Street Journal, The Washington Post, Paris Match (France), South China Morning Post (Hong Kong), Sydney Morning Herald and The Age (Australia), New Straits Times (Malaysia), Aftenposten (Norway), The Philadelphia Inquirer, Die Zeit and Handelsblatt (Germany), all the McClatchy newspapers in the US, 8 Postmedia newspapers in Canada, Goteborgs Posten (Sweden), Il Secolo XIX (Italy), The Citizen (South Africa). His current projects include Tagesspiegel (Berlin), Kurier (Vienna) and NOZ Digital group (Hamburg). Currently, Dr. Garcia devotes most of his consulting and workshops to help organizations with transformation to a mobile first approach, including training for how to write/edit/design for the smallest platform—that of the smartphone. Among his clients: Walmart, Jet Blue Airlines, Hapag-Lloyd, Paul Allen and the United Nations. Dr. Garcia has just completed his 14th book, titled The Story.

Sean Griffey

CEO, Industry Dive

Sean Griffey is the co-founder and CEO of Industry Dive, a B2B media start-up that publishes news and original analysis to more than 4 million business executives across 11 different verticals. Industry Dive has been named a Folio Magazine "Startup to Watch", Top 10 Hottest Publishing Startup by Mattermark, and an ABM "Innovative Media Launch." Sean initially got started in the media industry at FierceMarkets where he served as President and oversaw the launch of more than 25 digital titles and products. Sean was inducted into the min Digital Hall of Fame in 2015.

Tony Ulwick

Founder and CEO, Strategyn

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of Strategyn — a leading strategy and innovation consulting firm. Tony has applied his ODI process at many of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Alanna Young

President, Technomic

Alanna brings considerable expertise in market research and operations management roles to her position as president of the division. Prior to her role at Technomic, she was Winsight’s chief operating officer, overseeing the human resources, technology, and operations groups, as well as managing strategic initiatives ranging from internal efficiency audits to acquisition diligence and post-closing integration. Before joining Winsight, Alanna was vice president, membership services at Metrostudy, a Hanley Wood Company, where she designed and launched Metrostudy’s member engagement and analytics programs. She has a wealth of experience managing national research operations including proprietary data collection methodology, integration of acquired data provider firms and third-party data feeds, advanced analytics groups, data entry systems, and presentation of content in products.

Anita Zielina

Director of News Innovation and Leadership, Craig Newmark Graduate School of Journalism

Anita Zielina is the Director of News Innovation and Leadership. She is an experienced digital media executive with a focus on digital transformation, change processes and innovation management. Her last role was as Chief Product Officer and member of the management board at Neue Zuercher Zeitung Media Group in Zurich, Switzerland, where she was responsible for all digital products. Before that, she held leadership roles as digital editor and deputy Editor-in-Chief at STERN, the German weekly news magazine published by Gruner+Jahr in Hamburg, Germany, and worked as a reporter and editor at the newspaper DER STANDARD and its digital platform derStandard.at in Vienna, Austria. In 2012, Anita was the first Austrian journalist selected for the fully funded one-year Knight Journalism Fellowship at Stanford University, Palo Alto, California, dedicated to entrepreneurship, innovation and leadership in journalism. There, she did research on innovation management in media and user engagement. In 2018, Anita was a visiting fellow at the Reuters Institute at Oxford University, focusing on issues around leadership in media. Anita holds an Executive MBA from INSEAD in Fontainebleau, France and a Master in Law from Vienna University.

Bill Ault

CEO, IMPLAN Group

Bill began his career with Randall-Reilly in advertising sales with the trucking media group in 1999; in 2001 he was promoted to EDA President and in 2012 he was given overall responsibility for all of Randall-Reilly’s data businesses. Those businesses included EDA a business intelligence provider to the Construction, Machine Tool, Lift Truck, Graphic Arts, Trucking and Ag industries; RigDig Truck History Report, RigDig BI, Top Bid and the Serial Number Guide. In 2015, Bill took over as CEO of IMPLAN Group where he has led the transformation from a simple data provide to a full service SaaS provider.

Matthew Barnes

Vice President, Publishing & Media Services, Advertising Specialty Institute

Matt launched his B2B media career in 1997. He’s delivered exceptional revenue performance and profitable portfolio expansion for global B2B media and technology organizations. His experience blends technical product vision with creative business strategies. As media and technology have evolved, he’s empowered his teams to leverage data analytics that strategically build revenue and product development opportunities. He has a career history of successfully launching ambitious initiatives and developing exceptional talent.

Carrie Bourke

Director of Customer Analytics and Insights, Harvard Business Review

Carrie Bourke is Director, Customer Analytics and Insights for the Harvard Business Review Group at Harvard Business Publishing. In this role, Carrie leads a team of analysts focused on leveraging our wealth of customer data - subscription, product purchase, registration, web behavior, demographics - to help drive customer engagement and retention, marketing efficiency and deeper insights into the HBR.org audience. She also oversees the Email Operations team supporting Editorial, Ad Sales and Marketing to deploy a broad spectrum of emails across HBR’s customer file. Carrie joined HBP and the publishing industry in 2014, bringing extensive marketing and analytics experience from Staples, L.L. Bean and other ecommerce companies.

Andrew Briney

Senior Vice President of Products, TechTarget

Andrew Briney has been Senior Vice President of Products at TechTarget, Inc since January 2016 and served as its Senior Vice President and Group Publisher of Techtarget Cio & It Strategy, Healthcare It & Custom Media until May 12, 2016. Mr. Briney served as Publisher of TechTarget Chief Information Officer & IT Strategy Media at TechTarget, Inc. Mr. Briney served as Editor-in-Chief of Information Security Magazine. He served as Vice President of Editorial Director of Information Security Media and Group Publisher of Security Media at TechTarget, Inc.

Richard Butterworth

Commercial Director , Chemical Watch (CW Research Ltd)

Richard has spent the last 7 years with CW Research Ltd., leading providers of intelligence to transform product safety, and in his role as Commercial Director carries responsibility for sales, marketing and product development activities. He spearheaded the company's recent transformation project from subscriptions to high-value membership - building out the company's Chemical Watch service offering in response to customer needs/opportunities; launching a new platform and brand identity, positioning the new offering further up the value chain; building out the necessary internal resources/processes; and successfully migrating existing customers to the new offering.

Becca Carifio

Digital Product Manager, Diversified Communications

Becca Carifio is the Digital Products Manager for the Institute of Finance and Management (IOFM), a Diversified Communications business. In this role, she oversees IOFM’s digital product portfolio, which encompasses three tiers of SaaS membership and a catalog of 20+ e-learning courses. She handles all aspects of the digital product lifecycle and coordinates with internal partners to deliver an exceptional customer experience from onboarding to renewal. Prior to her role with IOFM, Becca worked in editorial for both print and digital media. She graduated from Bates College with a B.A. in History and currently resides in Portland, Maine.

David Chun

Founder & CEO, Equilar

David has led Equilar since its inception to become one of the most respected and trusted names in the executive compensation industry and has been recognized as one of the "100 Most Influential Players in Corporate Governance" by the National Association of Corporate Directors (NACD). David often speaks publicly on issues facing the executive compensation industry, including events hosted by The Conference Board, Directorship, The HR Policy Association, NACD, NASDAQ OMX, National Association of Stock Plan Professionals (NASPP), NYSE Euronext, RiskMetrics, Stanford's Directors' College, and WorldatWork. Prior to founding Equilar, David was a Vice President in the Investment Banking Division of Donaldson, Lufkin and Jenrette, a global investment bank that has since merged with Credit Suisse. Prior to DLJ, David was a management consultant with Bain & Company and also Kenan Systems, a telecom billing software developer that was subsequently acquired by Lucent Technologies. David is a member of the Young Presidents' Organization (YPO), a Charter Member of the Asian-American Multi-Technology Association (AAMA), a director of the Asian Pacific Fund Community Foundation, and a co-founder of the Korean American Society of Entrepreneurs (KASE). David earned his M.B.A. from the Wharton School at the University of Pennsylvania and a Bachelors of Science with Honors in Systems Engineering from the University of Virginia.

Tom Cintorino

CEO, The Next Chapter Consulting

Tom Cintorino has been a digital media strategist and leader for over thirteen years. Cintorino most recently served as EVP digital media for Northstar travel Media. Previously, he built PennWell Corporation's Digital Media organization and led their transformation efforts creating one of their largest, fastest growing profit centers. Prior to being in the media business, Cintorino held various senior-level positions in early-stage venture-backed high-tech firms. Specifically, Vice President of Sales and Marketing for iCOMS, Senior Vice President of Sales & Sales Operations for Dr. Solomon's, and Vice-President of Worldwide Sales for Logicraft, Inc. Cintorino holds a BS in Mathematics and an MBA in Technology Management. Cintorino was awarded “Top Digital Media Executive” in 2011 by Media Business’s Top Innovators in Business Publishing and chaired American Business Media's Digital Media Council in 2004, 2005, 2012, and 2013.

Matt Cocchiaro

Vice President of Product and Technology, Questex

Matt Cocchiaro is the Vice President, Product and Technology at Questex. Matt is responsible for the management and strategy of Questex’s product vision, development and execution across all platforms as well as for driving revenue and engagement for its brands. He brings a strong background in technology, data, engineering, project management and products to this newly created position. Matt was most recently Executive Director of Industry Solutions at IHS, where he led a team in the maritime and trade sector, working with data and industry experts across the business to deliver custom solutions to customers in all industries.

Brian Cuthbert

Group Vice President, Diversified Communications

Brian Cuthbert is a Group Vice President at Diversified Communications U.S., a global media company with market-leading exhibitions, conferences, digital products and publications. Mr. Cuthbert is responsible for Diversified Communications’ Business Communities division, overseeing broad portfolio of conferences, tradeshows, and digital products. Brands under Mr. Cuthbert’s stewardship include the Institute of Finance & Management (IOFM), Intersolar North America, The Running Event, Running Insight, American Society of Administrative Professionals, the Administrative Professionals Conference and Accountex USA. Mr. Cuthbert is also part of the Diversified Communications’ leadership team. Mr. Cuthbert joined Diversified in April 2013 as the Director of Sales for IOFM and later became its Executive Director in 2015. There, he was responsible for the significant growth of its event portfolio and certification business. Previously, Mr. Cuthbert held sales and leadership roles at Greenhaven Partners and Kennedy Information – selling and leading sales teams across a wide variety of industries.

Emmanuel Debuyck

Founder and CEO, Adwanted

Emmanuel Debuyck is CEO of Adwanted Group, a global portfolio of advertising technology solutions focused on making the media buying process more efficient and transparent. He is an accomplished advertising executive and serially successful entrepreneur who has launched, led and grown a range of marketing businesses on a global stage. In 2012, he founded and launched Adwanted Group, based in Paris, after observing the massive disruption taking place in the media industry during his time in the ad agency business. Under his leadership, Adwanted has expanded by developing and acquiring a range of cross-channel media and advertising technology platforms and advertising sales firms, including its centerpiece, Adwanted.com; a marketplace connecting legacy print publishers with brands and agencies, which is now launching in the US.

Allie DeNicuolo

Senior Managing Director, Ad Operations & Audience Marketing, Government Executive Media Group

Allie joined Government Executive Media Group in 2016. As the Senior Managing Director, Ad Operations & Audience Marketing, Allie oversees the execution of all marketing strategies to grow GEMG’s live and digital event’s revenue, lead generation revenue, email marketing, and GEMG brand databases and audience reach. In addition, Allie oversees the AdOperations team which includes all advertising execution and digital revenue growth initiatives. GEMG’s Audience Marketing team has been essential in growing the events division by 30% YOY. In addition, Allie has led the implementation of adding gate revenue as a revenue line item for GEMG events, growing the events business by 15% YOY. Prior to her time at GEMG, she began her career in media and marketing at Access Intelligence.

Mark DeVito

President, Beyond Definition

As president of Beyond Definition, Mark brings 20+ years of unique expertise, strategic thinking and creative cohesion to clients’ challenges. What separates Mark from other industry leaders is his ability to listen—listen to a client’s goals, a brand’s differentiating purpose and what the market demands. Mark engages audiences on topics including digital transformation, brand and CSR strategies, customer-centric marketing campaigns and more to give them something to talk about. A three-time Emmy Award-winning creative director, Mark has established himself as a speaker with experience on stage at national marketing and technology conferences including: Sustainable Brands, the Mid-Atlantic Marketing Summit, Comdex and CES.

Kelly Dwyer

CIO, Duff & Phelps

Kelly Dwyer is a managing director in the Austin office and Duff & Phelps’ Chief Information Officer. Kelly has more than 27 years of global experience in shaping and supporting business growth through strategic use of technology and staff resources. Kelly Dwyer joined Duff & Phelps in 2005. Prior to joining Duff & Phelps, Kelly served as the Chief Technology Officer of Mercer Human Resource Consulting, providing technology expertise to the firm and its clients. At Mercer, he was also the chairman of the Global Technology Operations Group for Mercer's parent company Marsh & McLennan, where he led technology initiatives and strategies across all Marsh & McLennan companies, including Marsh Inc., Mercer and Putnam Investments. Before that, he was Chief Information Officer for Mercer Management Consulting.

Jim Elliott

President, James G. Elliott Co., Inc.

Jim Elliott has more than 40 years experience in the advertising industry, including media planning, research, and sales. Prior to founding the James G. Elliott Co., Inc. in 1984, he held numerous executive positions including director of field services at CBS Magazines and western advertising manager for Road & Track Magazine. He writes frequently for industry publication and often speaks at venues such as ABM, AM&P, digitalNow and Folio: events. The James G. Elliott Co., Inc. is the nation’s largest national outsourced media ad sales company and a full-service media solutions consultancy for print and digital publishers and organizations, with extensive experience in business-to-business, association, and consumer publishing. Elliott Co. offices are located in the major advertising centers of the United States.

Dave Emery

Director, U.S. Products, Media Division, SRDS/Kantar

Chris Ferrell

CEO, Endeavor Business Media

Daniel Fink

Managing Director, Money-Media, a Financial Times company

Dan oversees the Money-Media business unit, which was acquired by the Financial Times in January 2008. Money-Media is a native digital publisher with over 150 staff, nine products, and operations on three continents. Money-Media sits within FT Specialist, the Financial Times' specialist publishing division and publishes premium news across multiple industries. Dan is a member of the FT's senior management group, is the chairman of the FT's 401k investment committee, was elected to the board of directors for the Specialized Information Publishers Association (SIPA), and formerly served as Co-Chair of the East Coast Committee for the National Investment Company Service Association (Nicsa). Dan earned an MBA at Indiana University and was a national champion gymnast.

Emma Forber

Head of Client Services, Publish Interactive

Emma Forber is the head of client services at Publish Interactive. For 15 years Publish Interactive has helped high-value research publishers deliver and monetize their content through a proprietary software platform which offers authoring and workflow tools, licensing and subscriber management and usage analytics. Current clients include leading research publishers such as 451 Research, the Sauer Report and Freedonia. Emma helps clients achieve their business objectives by getting the most out of Publish Interactive’s software. Emma holds a degree in Visual Communications from the University of Leeds and has worked extensively in sales and marketing roles across the electronic document storage and software sectors.

David Fortino

SVP Audience and Product, NetLine

David Fortino is SVP of Audience & Product at NetLine Corporation where he is responsible for the strategic direction and management of NetLine's audience, publisher, and client facing technologies, operations, platform and product development. He brings more than 15 years’ experience managing the development of content distribution, audience monetization, and digital marketing/targeting platforms. Prior to NetLine, Fortino served as Director of Strategic Alliances and Audience Development for VerticalNet. Fortino holds a B.A. in Media Studies with a Corporate Communications focus from Pennsylvania State University.

Dan Grech

Founder, BizHack Academy

Dan Grech is the founder and lead instructor of BizHack, a digital marketing training academy based in Miami that serves business owners, entrepreneurs, and marketing and sales professionals nationwide. BizHack offers courses, workshops and private consulting in digital advertising, analytics, strategy and storytelling. Since 2015, BizHack has worked with more than 300 top businesses and corporations, including NBCUniversal, Univision, Royal Caribbean, Whirlpool and Novartis. Dan is an award-winning digital marketer, journalist, storyteller and entrepreneur. He's headed marketing at a billion-dollar energy company and two software startups. He contributed to a Pulitzer Prize, worked as a correspondent for business shows on NPR and PBS, and was News Director of Miami's NPR station. Dan has taught at top universities including Princeton, Columbia and The University of Miami. He is vice chair of the Dean’s Advisory Board at FIU’s Communication School Dan is a proud member of the Miami innovation ecosystem. He's mentored startups and established businesses at accelerators and incubators run by the InterAmerican Development Bank, the Goldman Sachs 10,000 Small Business Program, Babson College's WIN Lab, StartUP FIU, The Idea Center at Miami-Dade College and more. He has two Masters degrees, is a graduate of Princeton University and was a Fulbright Scholar in Argentina. He is fluent in Spanish, proficient in Portuguese and is a dual citizen of the U.S. and Spain.

Bill Haight

President, Magna Publications, Inc.

William Haight is founder and president of Magna Publications, Inc., a producer of newsletters, online training and conferences for higher educational institutions. The company also annually produces four national higher education conferences for college student leaders, advisors and faculty. These conferences typically draw as many as 1,000 participants from colleges across the country. In recent years, Magna has been delivering more of its content via online audio and video seminars. Typical topics are “Quality matters in the design of online courses,” and “Faculty tips for spotting potentially dangerous students.” Haight is a former board member of the Newsletter Publishers Association, a forerunner of SIPA. In 2001 Haight received the Madison Advertising Federation's Silver Medal Award for "Lifetime contributions to the field of advertising." Haight, a graduate of the University of Wisconsin, is married to Nancy and has three children.

Jim Hammond

CEO, New Generation Research

Meg Hargreaves

Managing Director, Content Partnerships, FiscalNote

Meg recently joined the team at FiscalNote following FiscalNote’s acquisition of CQ Roll Call, Washington’s most respected, non-partisan media company. She is also Chair of the SIIA Board of Directors and is a past President of the SIPA Board of Directors. As COO & SVP at CQ Roll Call (an Economist Group company), Meg oversaw a wide range of business operations in support of the company’s legislative tracking, news, analysis and advocacy software businesses. She also served on The Economist Group’s Charitable Trust, Global Real Estate and 401(k) Committees (Chair). Meg is now driving content strategy and partnerships in support of FiscalNote’s mission to “connect the world to their governments”. Prior to FiscalNote and CQ Roll Call, Meg was President & Publisher of Pike & Fischer and Vice President & Publisher of BNA Subsidiaries, LLC, both now part of Bloomberg BNA. Prior to BNA, Meg was Vice President of Publishing and Content Development for global competitive intelligence aggregator MarketResearch.com, where she led editorial, product development, marketing and sales. Prior to MarketResearch.com, Meg developed political, legislative and regulatory information products and services for LexisNexis (RELLX). She started her career on K Street in the Government Affairs office of McGraw-Hill, Inc. Meg is a graduate of the University of Scranton and lives in Alexandria, Virginia with her partner, Michael Keegan and their dog, Boo.

Tim Harsch

CEO and Co-Founder, Owler

Tim Harsch is a Co-Founder of Owler where he leads the product team in their mission to tackle competitive tracking and intelligence and bring it to mainstream use. Prior to Owler, Tim was on the product team at Jigsaw, which was one of the most successful exits of 2010 when it was sold to SalesForce. Tim previously spent time in hedge funds as well as startups in New York before moving to tech in Silicon Valley. Tim studied Electrical Engineering and Computer Science at Dartmouth College.

Luis Hernandez

Director of Strategy, InvestorPlace Media, LLC

Lexi Herrick

Associate Director of SEO and Data, SourceMedia

Lexi Herrick is a long-time fan of the glorious intersection of technology and creativity, where words meet numbers and the real magic happens. Lexi is the associate director of SEO and data for SourceMedia, a B2B media company in New York City with 15+ titles in the financial, technology and healthcare sectors. She's also a long-time contributing writer and the founder of HerTrack.com, an online lifestyle community for young women. Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy and enhanced audience engagement. She's constantly seeking out the latest tool, tactic or test and loves the opportunity to toss around those ideas with the best brains in the industry and an unlimited flow of coffee.

Dean Horowitz

President, CommARCH (Commercial Architecture)

Dean Horowitz is leading Business Development for Sibyl Surveys by Signet Research. Over a 20+ year career primarily in media, he has partnered with associations on membership growth initiatives, publications, and educational offerings. His responsibilities have included research department oversight for multiple media companies and divisions netting expanded offerings, actionable insights and significant revenue increases. He is a graduate of Rutgers University as well as Harvard Business School’s Strategic Leadership program.

Wilma Jordan

Founder and CEO, Jordan, Edmiston Group, Inc. (JEGI)

As leader of the most successful independent investment bank for the media, information, marketing, software and tech-enabled services sectors since 1987, Ms. Jordan has been instrumental in completing more than 600 M&A transactions for global corporations, private companies, entrepreneurs, and private equity and venture capital firms. Ms. Jordan’s Best Practices approach to M&A advisory services has been influential in forging the firm’s reputation for overall excellence, integrity and the ability to maximize value for its clients. Her experience includes having founded, owned, managed, advised and served on the Boards of Directors of media, marketing, interactive and technology businesses. Ms. Jordan was one of the founders and initial shareholders of the 13-30 Corporation. She also participated as shareholder, chief operating officer and principal negotiator in the revitalization and 1986 sale of the Esquire Magazine Group. Ms. Jordan has served on the Boards of Directors of four public companies – Lin Broadcasting (NYSE), Lin Television (NASDAQ), Clayton Homes (NYSE) and Lin TV (NYSE). She recently joined the Board of Directors of Fenimore Asset Management, a preeminent wealth management group. In addition, Ms. Jordan is a Trustee of Guideposts, Inc.

Rajeev Kapur

CEO, 1105 Media

Rajeev is a noted entrepreneur and technologist who specializes in kick-starting revenue growth for small and mid-sized businesses. He has a unique view on how business in general and b2b media and information in particular will change in both the short and long-term, from a fundamental shift in one of our core business—lead generation—to an industry on the brink of mass consolidation and why b2b players need to become more vertically-focused.

Todd Krizelman

CEO, MediaRadar

MediaRadar’s co-founder and CEO is Todd Krizelman. Mr. Krizelman is an expert in Internet and magazine publishing. From 1994 to 2001, he was CEO of theglobe.com, leading the company from inception and taking it public on NASDAQ. The company hosted an Internet community 20 million monthly users and published a collection of video game magazine and websites. From 2003 through 2006, he worked for Bertelsmann in publishing, working in Barcelona and New York City. Mr. Krizelman, a graduate of Cornell University and Harvard Business School, co-founded MediaRadar in 2006 to address the need for deep competitive intelligence to drive a more effective ad sales process for publishers.

Joann Kropp

Vice President, Product and Data Strategy, ALM

With deep B2B marketing industry experience, Joann Kropp is a proven strategic leader with a keen focus on company growth and ROI. Resourceful and entrepreneurial with a lengthy track record of business development, Joann leads the industry in applying direct marketing expertise to increase revenue, through solid sales and organic growth. In 2019, Joann joined ALM as Vice President of Product at ALM, overseeing the launch of data-driven products such as Audience First, which scales ALM's first party beyond its own platforms to extend advertiser reach. During her nine year tenure as Vice President of Customer Data Solutions and Market Leader at Informa Engage, she has focused on monetizing the company’s extensive audience database which includes nearly 20 million contacts across 16 markets in five core sectors. In pursuit of this goal, she created Penton SmartReach, a new division, and unique digital media concept, blending direct marketing expertise with data driven marketing solutions, which has consistently produced increased revenue. Most recently, Audience Extension, a programmatic solution was added to the SmartReach portfolio of products resulting in the fast growing product launched in 2015. She will continue to enhance Penton’s programmatic strategy in the coming months. Joann has contributed extensively to the rapid transformation of Penton from a traditional B2B media company into an information services business, paving the way toward future growth through technology and product development for online solutions. Prior to joining Penton, Joann was President of Walter Karl, a division of industry-leader InfoGroup. Prior, she worked in various senior leadership roles at the company, driving sales, M&A, P&L management and business development.

Michael Marchesano

Managing Director, Connectiv Division, SIIA

Mike Marchesano is the managing director of ABM. Previously, Marchesano most recently was president and CEO of Aequor Media, a consulting firm dedicated to providing strategic, customized technology solutions for b-to-b and consumer magazines, newspapers, and Fortune 1000 companies. Marchesano was also managing director at the Jordan Edmiston Group, an investment banking firm, where he led the sale of Congressional Quarterly to the Economist Group. Before that, he was executive vice president & chief transformation officer at The Nielsen Company; president and CEO at VNU Business Media; president and CEO at Bill Communications (an operating company of VNU), and president at BPA International (now BPA Worldwide). Marchesano was an ABM board member from 2001-07, serving as chairman in 2006-07, and a SIIA Content Division board member from 2007-11.

Joe May

Marketing Director, Pro Farmer

Joe is the Marketing Director for Professional Farmers of America (Pro Farmer), a division of Farm Journal Media and is responsible for marketing strategies across Pro Farmer’s entire suite of products including their e-commerce website ShopFarmJournal.com. As a veteran of direct, data-driven advertising and marketing from the automotive industry, Joe brings this one-to-one customer focused mentality to promote Pro Farmer content across varied marketing channels including print, digital, mobile, broadcast and live events. In addition to being an active SIPA member, Joe is a member of the National Agri-Marketing Association (NAMA), Women’s Certified®, received the Dale Carnegie Highest Achievement Award, and frequently assists local businesses and non-profits fine-tune their marketing strategies.

John McGovern

CEO and Owner, Grimes, McGovern & Associates

John McGovern has near 30 years of experience in the publishing & online information industry, holding positions such as Senior Vice President of Thomson Financial/Securities Data, Senior Vice President of Fair Disclosure Financial Network and various positions at Factiva. McGovern runs the B2B Media division of W.B. Grimes. W.B. Grimes has been providing the media industry with M&A, valuation and advisory services for 50+ years and has completed more than 1500 deals. W.B. Grimes specializes in small- and medium-sized independent publishers. McGovern also does growth strategy consulting with a specialty in helping publishers of all kinds start data businesses.

Oday Merhi

Senior Financial Analyst, BVR

Casey Merriman

Editor, Energy Intelligence

Paul Miller

CEO, Questex

As Chief Executive Officer of Questex, Paul is responsible for shaping the Company’s growth strategy and enhancing its offerings to better serve its customers as a next-generation Information Services Company. Paul will drive Questex’s franchises in its core markets – Beauty and Wellness, Travel, Hospitality, Pharma and Technology. He will also invest in activities including acquisitions to advance Questex’s leadership positions in its core markets and will explore expansion into new market segments that have attractive growth characteristics. A visionary leader with a keen ability and track record of growing businesses, Paul has a passion for creating winning cultures and high performing teams. Paul has led and grown businesses with revenues ranging from $30 to $250 million in both privately and publicly held companies.

Jessica Morrison Ph.D.

Product Manager, Chemical & Engineering News, American Chemical Society

As product manager for Chemical & Engineering News, Jessica Morrison ensures that all of C&EN’s product development efforts are both user-focused and user-informed. Morrison has worked with leadership in editorial, operations, creative, and advertising business units to identify and implement project management solutions, to develop C&EN's first organization-wide roadmap, and to define strategies that allow C&EN to better understand the behavior and desires of its readers.

Kelly Mount

VP, Brand Studio, Industry Dive

Kelly brings more than 20 years of marketing and management experience to her role as Head of Brand Studio. Before joining Industry Dive, she worked as an independent marketing professional with a specialty in brand growth and business strategy. Kelly has a wealth of experience from time spent in the magazine industry, most notably as Director of Creative Services for GQ Magazine. Recognized as a driven and energetic leader, Kelly has built an impressive resume of successes over the years, once she gave up on a professional dance career.

Jonathan Murray

EVP & CTO, Digital Prism Advisors

Jonathan Murray, EVP/ CTO. Jonathan has a demonstrated track record of successfully helping clients understand and address the complex factors at play in an accelerating global digital transformation. Jonathan was most recently engaged as interim CTO and Head of Technology at The New York Times. Prior to this he was Executive Vice President & Chief Technology Officer at Warner Music Group. He is a published author and associate researcher with the University of California Berkeley’s Roundtable on the International Economy where he focuses on the impact of emerging technologies on social and economic development.

Tom Needham

Executive Director, Business Journals Content Studio

Leads an in-house native advertising strategy and creative team dedicated to generating quality custom content experiences on behalf of advertisers that align and resonate with The Business Journals’ audience.

Kevin Novak

CEO and Founder, 2040 Digital

Kevin, a 5 time International Academy of Digital Arts and Sciences (IADAS) Webby Award winner, is a digital and innovation expert and seasoned executive with over 18 years experience helping organizations transform in the new digital global world. He is currently CEO and Founder of 2040 Digital providing digital, marketing and business strategy consulting to B2B and B2C Publishers, Non-Profits and Associations. Before his recent endeavor, Kevin was the Vice President of New Business Development and Digital Strategies for the American Institute of Architects, Kevin was directly responsible AIA’s new business development strategy, partnerships and product development focused on maximizing existing revenue streams and developing new revenue sources. He was also directly responsible for the AIA’s digital strategy emulated and realized through the web, mobile and apps to serve the Architect membership, the Built Community and the greater public. He is the former Chair of the W3C Electronic Government workgroup, Chair of the National Research Council/National Academies Panel on Communicating and Disseminating Engineering and Scientific Data for the National Science Foundation, and chair of the Internet in Developing Countries Task Force under the MOBI Foundation. Kevin is currently serving on the Connectiv Board of Directors and is a former member of the Board of the Specialized Information Publishers Association.

Dan Oswald

CEO, Simplify Compliance

Dan is CEO of Simplify Compliance, a diversified training and information company that offers its customers innovative solutions, authoritative content, and practical, easy-to-use software tools to meet regulatory compliance obligations and adopt best practices. At Simplify Compliance, Dan has orchestrated a number of mergers and acquisitions that have propelled the company’s growth and entrance into new markets. Simplify Compliance operates with four business units; Argosy, BLR, CCMI, and H3.Group, covering financial services, human capital management, telecommunications, and healthcare respectively. Its brands currently include PE Hub, Regulatory Watch, PartnerConnect, BLR, M. Lee Smith Publishers, Thompson HR, Personnel Policy Servies, TelView, Qtel, Decision Health, HCPro, and HealthLeaders Media.

Joanne Persico

President, ONEcount

Joanne Persico is the president and co-founder of ONEcount, the original customer data platform (CDP) turning data into revenue. For over 20 years, the company has worked to consolidate disparet data sources and streamline data silos. With a background in publishing activation has always been a key component of Joanne's work, and is why segmentation and targeting tools are built in to ONEcount's CDP.

Elizabeth Petersen

Project Director, Simplify Compliance

Elizabeth is currently a project director at Simplify Compliance, working on corporate level branding, product development, and content generation projects. Prior to her current role, Elizabeth served as president of Simplify Compliance’s healthcare division, where she was responsible for growth strategy and the day-to-day operations of the business unit’s primary brands (ACDIS, DecisionHealth, HCPro, and HealthLeaders Media). During her 14 years with the company, Elizabeth has held various roles of increasing responsibility in the business’s sales, product management, and content development departments. Elizabeth has also held editorial positions at Jones & Bartlett Learning and CCI Communications. She holds a BA from Boston University, where she captained the women’s rugby team. Elizabeth is Pragmatic Marketing certified and Sandler sales trained, and currently serves on the board for the Specialized Information Publishers’ Association. Elizabeth lives in the Greater Boston area with her husband and son.

Anna Pettyjohn

Vice President and General Manager of Events, Government Executive Media Group

Geordie Pierson

Principal, Falfurrias Capital Partners

Mr. Pierson joined Falfurrias Capital Partners as a Senior Associate in 2014. He was later promoted to Vice President in 2016 and Principal in 2018. Previously, Mr. Pierson was an Associate at Pamlico Capital, a Charlotte-based private equity firm with approximately $2.5 billion under management. While at Pamlico Capital, Mr. Pierson focused on the execution of middle-market growth equity and leveraged buyout transactions in the business & technology services and communications industries. Prior to Pamlico Capital, Mr. Pierson worked in investment banking with Wells Fargo Securities (formerly Wachovia) where he focused on mergers and acquisitions, equity financings, and leverage finance transactions for both public and private companies as a member of the Financial Sponsors Group.

Stuart Poyser

Group Director, Corporate Development, Informa

Experienced corporate development executive with 15 year track record working with corporates and entrepreneurs in the media sector.

Ed Rather

Manager, Advertising Sales Operations, American Chemical Society

Ed Rather leads advertising sales operations for the American Chemical Society. Through 7 years of experience, Ed has found success managing global advertising budgets for multimillion-dollar revenue streams. In addition to sales operations, Ed is also the product manager for the American Chemical Society recruitment-advertising portfolio. In 2017, Ed launched an upgraded niche scientific job board for Chemical & Engineering News called C&ENjobs, which has since generated over $2.1 million in revenue.

Richard Russey

VP, Publisher, Inc. Media

Richard Russey is currently the Vice President and Publisher of Inc. Media, the most trusted source of inspiration, education and connection for the owners of fast-growing private businesses. Rich has deep experience in sales & marketing management with companies at various stages from start-up to turnaround to mature brand strategies. He has helped to build new and innovative products while utilizing data and insights to create deeper engagement targeting the core audience within the right environment for brands. In his role at Inc., he engages with business owners looking for the ideas and solutions to continually grow their companies and the marketers whose products and services can help them do exactly that.

Diane Schwartz

CEO, Ragan Communications

Diane Schwartz is the CEO of Ragan Communications, a leading media company serving communicators worldwide with education, networking and unparalleled event experiences. Ragan’s Communications Leadership Council, its internal communications and PR conferences and its online training site are among the industry’s most trusted and turned-to resources. She joined Ragan in May 2019 after serving for 23 years at Access Intelligence, where she was SVP of the Media Communications division and oversaw the growth of brands including PR News, Social Shake-Up, Cynopsis, AdExchanger, Admonsters and many others. Diane has launched more than 75 conferences, training programs, awards competitions and subscription products that put customer and premium content front and center. A former journalist, Diane also serves on the boards of the Institute for Public Relations and the Alliance for Women in Media.

Renaud Selmes

CTO, BVR

Jesse Serventi

Founding Partner, Renovus Capital

Mr. Serventi is a founding partner of Renovus Capital. Previously, Mr. Serventi was an investment professional at Leeds Equity Partners, an education focused private equity firm. Mr. Serventi began his career at Citigroup, first in its investment banking division and then its principal investment division, Citi Private Equity.

John Siefert

Group President, Questex

John Siefert is Group President of Questex’s fast-growing Beauty & Wellness, Travel and Hospitality markets. With a proven track record of leading and growing global digital and events businesses in the healthcare, lifestyle and nutrition markets, John is responsible for accelerating Questex’s Beauty & Wellness, Travel and Hospitality businesses through organic growth and the acquisition of new capabilities and assets. John was most recently the Chief Marketing Officer of STYR Labs, a direct to consumer app & CPG company where he was instrumental in launching DYPER, a "Dollar Shave Club" style digital subscription service for biodegradable bamboo diapers with triple digit monthly growth rates. Prior to STYR, John served as Informa Exhibitions’ President Global Health and Nutrition Network managing the exhibition and media businesses in the U.S., Europe and Asia and achieved double digit growth across all platforms and geographies. Earlier, John was CEO of Virgo Publishing, LLC, a private equity owned media and exhibition business, where he helped the company nearly double in top line revenue and EBITDA in three and a half years with a focus on digital revenue. The company was successfully acquired by Informa Exhibitions in 2014.

Jim Sinkinson

Partner, Fired Up! Marketing

Jim Sinkinson founded Infocom Group in 1980 and sold it in 2015. The company produced online information services, newsletters, webinars, books, special reports and live professional development conferences for the corporate communications market. Sinkinson has won numerous awards for his work with publishers, including two Gold Awards from Newsletter on Newsletters, editorial awards from SIPA, and an Axel award for a personalized marketing package he created for Tom Peters’ On Achieving Excellence. In 2015, Sinkinson received a Gold Award from SIPA for his launch of a conference series. Sinkinson served as president of the Northern California chapter of the Specialized Information Publishers Association (SIPA) for 25 years, served on the SIPA board of directors for 12 years, and served as SIPA president in 1993-94. In June, 2001, Jim Sinkinson was named to the SIPA Hall of Fame. He has spoken on specialized information marketing and content at dozens of SIPA events and today, as a publishing consultant, continues to assist publishers worldwide. He offers expertise in copywriting, online marketing, editorial content, memberships, renewals and website development.

Matthew Skibinksi

General Manager, NewsGaurd Technologies; The Lenfest Institute

Mary Tangen

Vice President, Strategic Initiatives, Agriculture , DTN

Terrillo Walls

Technology Director, Brief Media

Terrillo Walls is the Director of Technology at Brief Media. A niche publisher of top veterinary media brand Clinician’s Brief, and the industry’s leading digital subscription product, Plumb’s Veterinary Drugs. He manages a team of software engineers and data analysts. He focuses his time on implementing long-term media technology, SaaS, and data solutions.

Jason Ward

Vice President, Digital Product Development and Audience, EnsembleIQ

As VP, Digital Product Development & Audience at EnsembleIQ, Jason utilizes his 20+ years of B2B sales, marketing, editorial and operations experience to design unique digital products that help our marketing partners differentiate themselves in the marketplace.

Jared Waters

Training Director, Business Valuation Resources

Jared Waters is Training Director at Business Valuation Resources (BVR) where he focuses on creating training content, expanding the customer base and developing new products. Previously he was an Account Executive with BVR selling content, data and training solutions for valuation professionals in the top 100 accounting firms. He lives in Portland, OR, and graduated with a degree in Political Science from Boise State University.

Caysey Welton

Content Director, Folio, Access Intelligence

Caysey Welton is Content Director at Folio:, an Access Intelligence brand that serves print and digital publishing professionals. In his role he oversees all of the brand’s content products, including its website, special print issues, awards programs, events and partner content studio. He also regularly writes and speaks about the publishing industry. Prior to his career in publishing, Caysey was a chef and restaurant professional for more than a decade. He holds a BS in Media, Culture and Communications from New York University.

Natalie Williams

Chief Operating Officer, Brief Media

Natalie is the COO of Brief Media, the niche publisher of top veterinary media brand Clinician’s Brief, and the industry’s leading digital subscription product, Plumb’s Veterinary Drugs. During her tenure at Brief, she has managed the audience and technology teams responsible for driving data and digital subscription revenue, including Plumb’s Veterinary Drugs, which won Folio’s Digital Momentum Award in 2018 for astounding year over year growth.

Gerald Yao

Chief Strategy Officer, FiscalNote

- CSO & Co-Founder of FiscalNote, a technology company that utilizes open data and artificial intelligence to create next-generation legal software. FiscalNote is also the owner of publications CQ and Roll Call and combines its software with news to add value to its clients. - Previously managed a consulting firm that specializes in Entrepreneurial Incubation and Social Media Optimization for government, small businesses, and non-profits - Headed fundraising and corporate partnerships for the 750,000-member National Youth Association - Acted as a founding member of Operation Fly, a nationwide student-run organization that helps the underprivileged in cities

Amanda Yarnell

Editorial Director, Chemical & Engineering News

Amanda Yarnell A chemist by training and a journalist by passion, Amanda works for the American Chemical Society's flagship chemistry news outlet, C&EN. She was an undergraduate at Johns Hopkins before doing her graduate work in chemistry at MIT, where she studied the mechanism of action of the cancer drug cisplatin. It's also where she discovered the world of science journalism, which inspired her to merge her fascination with the power and beauty of chemistry with her long-time love of telling stories. Soon thereafter she joined the staff of C&EN, where she has held various writing, editing, and leadership roles over the past 15 years. Today she oversees C&EN editorial operations and product development from her home office in Somerville, Massachusetts. Jessica Morrison Jessica Morrison manages product development and user research for Chemical & Engineering News. She works closely with with leadership in editorial, operations, creative, tech, and advertising business units to define product strategy and to ensure that C&EN's product development efforts are reader-focused and reader-informed. Jessica received her PhD from the University of Notre Dame and her undergraduate degree from Middle Tennessee State University. Previously, she was a reporter covering health, science, and environmental policy with bylines appearing in the Chicago Tribune, the Charlotte Observer, Nature, and Chemical & Engineering News.

Matthew Yorke

Chief Digital Officer, Northstar Travel Group

Matthew Yorke joined Northstar Travel Group as Chief Digital Officer in September 2018. In this role, Matt is charged with advancing Northstar Travel Group’s portfolio of digital marketing capabilities and products and enabling profitable revenue growth across all aspects of the business. Matt has responsibility for Northstar’s strategic digital transformation, marketing services, digital product development, custom content solutions, audience development and customer data management, and digital media sales at Northstar.

Byron Zanopoulo

Managing Director, Signet Research

Byron Zanopoulo is Managing Director and the second generation Principal of Signet Research, a full service Marketing Research firm established in 1968. Signet has specialized in advertising, audience profiling, and customer satisfaction research for almost 50yrs and pioneered the use of email for survey research in the magazine publishing industry in the 90’s. In his tenure at Signet Research, Byron has established a proprietary SaaS brand, ‘Sibyl’, under the Signet Research umbrella. Sibyl ‘Pulse’ is a self-service Net Promoter Score (NPS) based customer satisfaction monitoring platform. Sibyl X is a full scale ‘Audience Experience’ survey software platform slated for release in Q4. His goal at Signet Research is simple—“to deliver a level of service so exceptional that our clients think of us as an extension of their marketing team”. From project development to deliverable, Signet leverages its experience, expertise and resources to generate studies that are accurate, innovative and most importantly-- insightful.