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Tracks

Audience Engagement

How do the most successful publishers attract, retain and delight their audiences – and then monetize all there is to offer? These sessions will address how to maximize lead generation, increase the effectiveness of your audience development, onboard your customers for a guaranteed renewal, develop a critical website roadmap and more.

Data

Presented by InfoCommerce Group

Solve the Problem: How do you live this year’s BIMS theme? For data publishers, and really all publishers, it means “Solve the problem.” It means understanding your customer’s businesses as well as your own.  It means helping your customers get their work done, and even doing their work for them. It means building engagement and turning it into deep and lasting collaborations. With ever more powerful technology and the explosion of data, the opportunities to become one with your customer  have never been greater. This year’s program will show you how to profit by doing just that.

Advertising Marketing Services

The Advertising Marketing Services Track is an intensive two-day training sessions that targets revenue generators by helping them move beyond “old digital media” to understand “new digital media,” including how to speak the right language, how to raise the skillset of your teams, and the technology and support your team needs to succeed.

Revenue-Generating Marketing

Are you reaping the maximum reward from your marketing efforts? Is your strategy designed to optimize returns for varying product lines, whether they include newsletters, conferences or data products? Participants in this track will learn how to boost their bottom lines through best practices and leading trends in direct marketing, new product development (or old product rejuvenation) and event marketing.

Strategy

The strategy track serves upper level executives with peer-to-peer dialogue and actionable takeaways on the most pressing issues with running a media and information business today, including the future of the workforce, selling the complete solution, solution selling and more.