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Presentations

Presentations will be posted by November 28.

Monday, November 12

Keynote: Mastering multi-generational engagements | videoslides

Industry Insight: Discover hidden revenue and maximize margins through content monetization, at no cost | video | slides

3:00 p.m. - 3:45 p.m. Concurrent Sessions

  • Advertising & Marketing Services - The new advertising & marketing services blueprint: empowering reps to sell | slides
  • Data Strategy & Monetization - How subscription data models can be a springboard for revenue growth | slides
  • Marketing & Audience Engagement - Optimizing your customer's journey for greater ROI | slides
  • Strategy - Power Panel: Revenue mix versus recurring revenue | slides
  • Technology & Customer Experience - Next Gen UX: trends that will redefine your products | slides

3:50 p.m. - 4:35 p.m. Concurrent Sessions

  • Advertising & Marketing Services - The best-performing advertising formats in the days of google ad blockers | slides
  • Data Strategy & Monetization - Data monetization: inspired strategies to compete with big data | slides
  • Marketing & Audience Engagement - A year in the life of an audience engagement tool | slides
  • Strategy - Do you need a customer success team? | slides 
  • Technology & Customer Experience - Predictive analytics - what is it and why does it matter? | slides

Tuesday, November 13

Keynote: Women in media: conversations for the field | videoslides
Industry Insight: Native Advertising - Is there still room for growth? | videoslides
Techflash | videoslides

10:45 a.m. - 11:30 a.m. Concurrent Sessions

  • Advertising & Marketing Services - Case study: What American Chemical Society learned about launching a content lab | videoslides
  • Data Strategy & Monetization - Building a data product: Are you ready? | slides
  • Marketing & Audience Engagement - Event marketing: Leveraging technology to increase your top and bottom line | slides
  • Strategy - How user experience informs revenue opportunities: Lessons from a paid content launch | videoslides
  • Technology & Customer Experience - Creating new breed websites, newsletters and other digital platforms | slides

11:35 a.m. - 12:20 p.m. Concurrent Sessions

  • Advertising & Marketing Services - Data-driven selling: How hart energy maps the customer journey (and upsells customers while reducing churn) | videoslides
  • Data Strategy & Monetization - How to get the most out of your CDP | slides
  • Marketing & Audience Engagement - Optimizing your website for customers and data | slides
  • Strategy - The front lines of private equity: What you need to know | slides
  • Technology & Customer Experience - Industry engagement standards: How do your products stack up and what else should you be tracking? | slides

1:45 p.m. - 2:30 p.m. Concurrent Sessions

  • Advertising & Marketing Services - 1+1=3: How data partnerships can level the playing field and bring scale to sales solutions | videoslides
  • Data Strategy & Monetization - Context is king, relevancy is queen | slides
  • Marketing & Audience Engagement - Award programs: Increase participation, build your brand and develop fans | slides
  • Strategy - Stop starting from zero: Which projects offer the biggest return? | slides
  • Technology & Customer Experience - Visual storytelling, video and mobile content: Three technologies that will redefine your customer experience and simplify workflow | slides
  • Strategy - Special Session: Unlocking the potential of your executive team to drive your future | slides

Wednesday, November 14

Keynote: Creating the operating dashboard that will power your future | videoslides

10:25 a.m. - 11:10 a.m. Concurrent Sessions
  • Advertising & Marketing Services - How ASI's sales staff embraced integrated sales and avoided trading print dollars for digital dimes | slides
  • Data Strategy & Monetization - Developing an efficient and effective data tech stack | slides
  • Marketing & Audience Engagement - How to effectively sell corporate/enterprise licenses | slides
  • Technology & Customer Experience - How to provide great experiences without breaking the bank | slides

11:15 a.m. - 12:00 p.m. Concurrent Sessions

  • Advertising & Marketing Services - Sales jam: Compensation plans that get results | slides
  • Data Strategy & Monetization - Leveraging AI and machine learning to create competitive advantage | slides
  • Marketing & Audience Engagement - How one magical technique increased readership by 73% - plus boosted renewals and new subscribertrials | videoslides
  • Technology & Customer Experience - Taming big project risk: How to manage a tech overhaul and product redesign successfully | slides

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