Getting the Most Out of Your Best Performing Content

"The premise has been to generate engagement with our best-performing content to create a larger pool of readers who would consider trialling a subscription, and then to follow up with conversion messaging to tip readers over into becoming a subscriber."


Filed Under: Tagged With:

McKinsey Global Institute Releases Report on Automation and Work

Yesterday, the McKinsey Global Institute released a new report called, “Harnessing Automation for a Future that Works.” This report comes after SIIA released its own report titled, “Artificial Intelligence and the Future of Work” which touches on many of the same issues.  Similar to the SIIA report, it found that the adoption of automation carries significant benefits that outweigh the costs. In 2013, two Oxford economists estimated that occupations accounting for 47% of all U.S. employment were at risk of automation.  The McKinsey report states that more accurate assessment of the impact of automation on work is by looking at the impact by activity rather than the entire occupation.  By its assessment, only less than 5% of occupations can be fully automated with today’s technology.  Though, looking at automation via activity instead of by occupation, roughly half of all activities worldwide could be automated, totaling roughly $16 t ...


Continued Misunderstandings of the Student Privacy Pledge

Mississippi Attorney General Jim Hood has filed suit against Google for violation of the K-12 School Service Provider Pledge to Safeguard Student Privacy.  The suit will work its way through the legal system and a judgement made based on its merit, but it is important to point out that the suit contains some important misunderstandings about the student privacy pledge. The complaint alleges that Google violated the student privacy pledge because it collected information about students who are using general purpose services. The pledge, however, only applies to applications, services, or web sites “designed and marketed for use in United States elementary and secondary educational institutions.” In addition, the complaint suggests that the pledge is violated because Google uses layered privacy policies (for its general purpose services and a more restrictive policy for its educational services) and educational websites related to its privacy policies ( ...


DeVos Hearing Lacking Education Technology

President-elect Donald Trump’s nominee for Secretary of Education, Betsy DeVos, faced a tough lineup of Senators at her confirmation hearing on Tuesday evening. The heated, partisan questioning primarily focused on DeVos’ beliefs on school choice/privatization, accountability, and civil rights and her financial contributions to education reform groups. Unfortunately, education technology was not a topic addressed directly by DeVos or by any of the Committee’s members.


Filed Under:
Tagged With:

Latest New York Times Report Provides New Blueprint for Digital Success

Over the past few years, The New York Times has put out memos and reports that gauge what they believe needs to be done to continue to excel in this digital era. Despite their enormity, I believe these have served as excellent guides for publishing entities of any size to follow. The latest one is titled Journalism That Stands Apart, The Report of the 2020 Group.