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Brian Grazer, Prince, Aruba and the Power of Speaking Face to Face

Brian Grazer, the producer behind the films Apollo 13, A Beautiful Mind and Splash among many others, tells a story in his new book Face to Face: The Art of Human Connection about meeting Prince. It was the second time—the first was brief—at a private concert he took his daughter Sage to in a small club in New York.

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Make Sharing Easy: Takeaways From a 2019 Survey of Business Event Attendees

Here's one component that I haven't had top-of-mind before when marketing for an event: Making it clear to prospective attendees that not only are we going to give them plenty of takeaways and quality learnings, but we are going to make it easy for them to share those learnings with their colleagues—perhaps through our event app.

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Publishers Adapt to Short Attention Spans With These Quick Takes

Short can still be sweet. We've talked here about Spidell's California Minute podcast that's 3-5 minutes long and brings in many new subscribers (partly by allowing only subscribers to get transcripts). "We're finding that the education is what [our audience] wants," said Spidell president Lynn Freer. And short snippets can work better for some.

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Two-Minute Takeaways: Loonshots by Safi Bahcall

Some FISD members recently read Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall. Bahcall holds a PhD in physics and helmed his own publicly traded biotech company for many years – naturally he brings a unique perspective to the topic of innovation at scale. Below is a summary of some of the book’s most important takeaways for FISD members, according to FISD Reads group leader Hope “Hope-rah” Wilkes.

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Putman Media Wins Big With its Women's Recognition Initiative

"In 2016, when Nandita Gupta began her professional career, she was mistakenly assumed by some of her new colleagues to be 'the new HR girl' rather than the new process controls engineer. It was a less-than-inspiring welcome into life as a professional woman in engineering, but Gupta was undeterred, committed to earning the trust of her direct co-workers as well as operators on the plant floor. Now, at 26, she is leading the effort at Georgia-Pacific to develop a mentor network that will connect young and rising engineers with experienced employees who can provide professional guidance and support."

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'Build it Backwards' - Storytelling Tips From a Master

"People always say with stories: There needs to be a beginning, a middle, and an end. I disagree slightly. I feel like there just has to be an end... and it has to be definitive, and you need to indicate to the audience that eventually you'll get there. Because if it doesn't end, people will be furious. They want to go home, they have plans, they have parking arrangements. They just want some ballpark indicator of how long this is going to be. The key thing is starting with your ending and then building it backwards from there."

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