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Design for Mobile and Fine Tune Your Approval Process, Email Report Says

"If I had to decide today on one platform to design for, with all the disruptions, it would be the phone." That's from a talk that Mario Garcia, adjunct professor, Columbia University Graduate School of Journalism and CEO, Garcia Media, gave recently at the famed Poynter Institute in St. Petersburg, Fla. SIPA is very pleased to bring Garcia back to Florida for a Tuesday morning keynote at our Business Information & Media Summit (BIMS), Nov. 11-13 in Hollywood, Fla.

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Morning Brew's Referral Program Gets New Subscribers Percolating

"Our landing pages are designed to be minimalist and straightforward. You either sign up or you don't.... We use Google Optimize to test every aspect of our landing page, and that's especially important for optimizing incoming traffic from our referral program. We split our testing audiences into two main cohorts: referrals via email invites and all other referrals."

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Phone Calls, Involvement and Content Roadmaps Can Boost Your Renewals

Wow, a year can go fast! You work hard to get a new member or subscriber. Onboard them, check after 3-6 months how involved they are, and then poof, they're up for renewal. According to a report from the IEEE Sections Congress, over 70% of attrition was made up of members with two years of membership or less. Once settled in, that percentage significantly dwindles.

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Thought Leadership Matters When Customers Look to Spend

In a recent survey of 1,200 U.S. business decision-makers, content creators and salespeople, 61% say they are more willing to pay premium prices to work with a brand that articulates a clear vision through thought leadership. But only 14% of sellers believe that thought leadership allows them to charge higher prices than competitors. That's an obvious disconnect.

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8 Successful Publisher Revenue Strategies

We're a little bit in the dog days of summer here in Washington, D.C., so I thought it may be a good time to pull out some of the successful SIPA member revenue strategies that I've written about in the last year or so.

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