The SaaS/Cloud model presents sales challenges that have made it difficult to work effectively with traditional channel partners. Nonetheless, SaaS/Cloud companies are eager to leverage the customer relationships and sales expertise of the indirect sales channel. This session focuses on how the channel has adjusted to incorporate SaaS/Cloud offerings, how SaaS/Cloud vendors are engaging the channel, and what the indirect sales future looks like for the model.
Moderator:
Adrian Davis, President & CEO, Whetstone, Inc.
Panelists:
Lou Chappuie, Vice President, Partner Programs, Boomi
Matt McConnell, CEO, Knowlagent