A direct sales force is a powerful force for driving top line revenue but it is not the only force. There are many go to market strategies (e.g., value-added resellers, telemarketing, Internet channels, strategic partners, etc.); each with its own pros and cons. How can you tell if the go to market strategy you are using is the best one for your company and more importantly for your prospects and customers? Should you have multiple channels?
Moderator:
Adrian Davis, President & CEO, Whetstone, Inc.
Panelists:
David Lloyd, President, IntelliResponse Inc.
Jeff Silbert, Managing Director & Founder, Order of Magnitude Group