With the barrage of marketing being done to the channel, it is more important than ever to develop an effective communication strategy. That strategy involves timely, complete and readable information that supports your channels’ sales efforts. This session will also discuss how to develop a cost-effective sales training program.
Moderator:
Adrian Davis, President & CEO, Whetstone, Inc.
Panelists:
Ron Wastal, VP of Sales & Business Development, Cast Iron Systems
Kim Zachar, Channel Sales Manager, Intacct