Written by Gina Cerami, Director of Marketing, Connotate
Submitted by Connotate
The recent news about Xerox partnering with On Demand Books so that self-published pieces and public titles that are no longer available in the stores can be printed “on demand” via the Espresso Book Machine kiosk is very exciting. We’ve certainly come a step forward in our thinking (and technologies) if you can stroll over to a kiosk, search for the title of a book and push the print button to secure your own bound copy!
But wait, why aren’t we bringing this concept even another step forward? If we have the data, why aren’t we letting the consumer walk up to the kiosk and select specific chapters to combine and print. You might think that’s a silly idea but in the world of textbooks and offering a unique curriculum, this might be the perfect way to offer a well-rounded course of study.
Read the rest at: Connotate’s Business Intelligence Blog