Post by Daniel Mayer, Marketing Product Manager, TEMIS
Executive Summary:
It’s an apparent paradox that in this time of seemingly unlimited content availability neither Publishers nor their Audiences are fully satisfied with the current dominant paradigm for managing, distributing, and accessing content. While the former seek to ensure Information Product differentiation and added value, the latter struggle daily with an overwhelming quantity of content of inconsistent relevance.
In the following pages, we invite readers to explore the benefits of Networked Content, an emerging set of technologies and practices that holds the potential not only to transform the way content is managed, distributed and accessed, for the joint benefit of Publishers and their Audiences, but also to profoundly remodel the Information Industry in its next stage of growth.