Contributed by Susan Becker, Consultant
On opening day of the SIIA’s Information Industry Summit, Mark Anderson, CEO, Strategic News Service made his top technology calls for 2012. His theme for the year is “Integrate Everything”.
Anderson opened with three items:
1) IP – There is an increasing threat to intellectual property with theft of IP growing at an alarming rate and intensity;
2) Europe – Merkle will save whatever is worth saving in Europe and the region will soon morph into three: Nordic Europe (out) core Europe (stays in), marginal Europe (leaves or gets kicked out); and
3) China is going to hit a wall with pollution and the lack of a free market economy.
Anderson’s predictions as of December 8, 2011:
1) TV becomes the new center of gravity. Smartphone TV integration software becomes a new category. Apple hustles to get out Apple TV.
2) Tectonic shifts in phone markets. Asia is in. Skandanavia is second and Nokia loses top spot. Smartphones will dominate the total cell market. Why would you have anything else.
3) Clouds are for consumers and pilots. Enterprises should stay away due to security and reliability
4) Security hits the tech world for real – big spend.
5) SIRI stuns the world. The new world of personal assistants has arrived. New assistants will begin entering the world.
6) Voice recognition comes of age. Connection to SIRI. The time has come for computers and humans to talk together. By the end of this year, talking to machines in normal voice works.
7) eReaders prosper, but Pads will dominate. Pads are at their core consumption devices.
8) The consumption world explodes. New players, new consumption models, new content, etc. People are now ready to pay.
9) Governments and corporations focus on IP. IP is not valued as replacement cost, but as it’s global strategic value.
10) Amazon gets it all. Outselling the booksellers, outmalling the malls, etc. One company can have it all. Plus eBooks, self-publishing and distributions. It is trying to have it all. Will have a terrific year in 2012.
More on Mark’s predictions: