Are online news sites having success transitioning to paid models? What’s next in the battle between the digital industry’s titans? This year’s Information Industry Summit–slated for Jan 24-25 in New York City–will address these compelling questions in digital content.
Key presentations include:
“News on the Edge: Dispatches from the Frontlines”
Representatives from the Wall Street Journal and the Boston Globe will outline the challenges—and advantages—of the paid subscription “All Access” model, as well as the importance of leveraging new technologies and emerging business models to retain existing customers and grow new audiences.
* Panelists include Alisa Bowen, general manager of the Wall Street Journal Digital Network, and Christopher Mayer, publisher of the Boston Globe.
“Clash of the Titans: The Collision between Apple, Amazon, Facebook and Google and its Impact on the Information Industry”
This panel presentation will explore the accelerating turf wars among Apple, Amazon, Google and Facebook— and what they mean for the content marketplace.
* Panelists include Ken Auletta, columnist for The New Yorker and author of “Googled: The End of The World as We Know It,” Scott Kurnit, founder, chairman and CEO of AdKeeper, and Adam Lashinsky, senior editor at large for Fortune.
The Information Industry Summit will gather leading industry thinkers and B2B digital information executives for a fresh look at the continuing evolution of digital content. For the complete Summit schedule, visit www.siia.net/iis.
Laura Greenback is Communications Director at SIIA.