At SIIA, identifying the next generation of game changers is as much our passion as it is our job. Join us as we take an inside look at six companies that are poised to make an impact on the content industry: BestVendor, Crowd Fusion, First Stop Health, Narrative Science, Praetorian Group and ReportLinker. Today we’ll be taking a look at Praetorian Group.
1. What problems does Praetorian Group try to solve?
Praetorian Group provides first responders with an array of expert content that helps keep themselves and their community safer on a daily basis. Officers are constantly in need of information to increase their awareness or refine their training and we provide an online network where this is readily available. Additionally, we effectively connect leading public safety manufacturers and distributors with our substantial member base in an environment where they are proactively researching their products or services.
2. What advantages do you have that are unique to your company?
Our primary competitive advantage is being able to effectively combine over a decade of public safety market expertise with online knowledge and resources. Within our market we are the leader in linking first responders with online technology as well as being able to successfully monetize those resources.
3. Where does your company fit in the business life-cycle and why?
Praetorian Group has been profitable since 2005 and currently services 450 active advertisers within a network of over 850,000 subscribed members. In 2011 we generated $8.5M in revenue and are growing at a rate of 15% per year.
4. What are your goals for presenting at IIS?
We are looking to increase our company visibility, network with like-minded organizations and make connections related to growing our business through partnerships or investment.
5. What’s something unusual about your company?
There is an inherent contrast between our employees and our members that, while unusual, has worked out very well and lent us balance as a company. Praetorian Group is a young, thriving online media company headquartered in San Francisco who serves a very traditional and for the most part conservative market. As it turns out, our creative strengths and personality as a business in many ways compliment the evolving public safety market as they continue to become more technology savvy.
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