SIIA’s Content Division announced today an all-new conference for content creators who publish across multiple platforms. Called Content VIA Platforms, this new event will help publishing, media, and information companies get content effectively published and distributed across multiple platforms such as mobile, social and even aggregation platforms.
Content VIA Platforms will be held May 9-10 in San Francisco. SIIA will preview the event during a free, one-hour webinar next week, on March 1 at 1:30 p.m. Eastern/10:30 a.m. Pacific. Members of the media are invited to attend the conference and participate in the webinar.
One of the key challenges many publishers, new and information providers face today is publishing and distributing content in real-time across multiple content platforms. These content distribution platforms include everything from mobile, tablets, aggregation to even scholarly platforms. We launched Content VIA Platforms to help publishers to make smart product and strategy platform decisions in order to help them maximize their audiences, customer base and revenue-without breaking the budget.
The Content VIA Platforms conference will feature a number of mobile, publishing and technology thought leaders and key executives from the information industry. Panels and presentations will focus on equipping participants with tools and strategies to successfully utilize a variety of different platforms, monetization strategies, devices and app distribution models, and more.
The Content VIA Platforms webinar, which will be held next week on March 1, will provide an introductory overview of key content platforms and discuss strategies for harnessing these platforms to drive visibility. The basic tools introduced during the webinar will be covered in more depth at the Content VIA Platforms conference in May. Next week’s preview will be led by two top digital content strategists-Ann Michael, President of Delta Think, and Barry Graubart, Vice President for Customer Development at Crowd Fusion and SIIA Member Chair of Content VIA Platforms.
Kathy Greenler Sexton is Vice President and General Manager for the SIIA Content Division.