SIIA welcomes today’s clarification of the FTC’s policies in the area of online privacy. This clarification is especially important because of the FTC’s substantial authority to bring cases against the companies it claims are in violation of its policies. SIIA has long supported a collaborative, public-private approach as the best way to ensure consumer privacy, and we cannot endorse the report’s call for new legislation. In light of the FTC’s substantial authority in this area, we do not believe there is a need for new privacy legislation.
Read today’s coverage of SIIA’s stance:
FTC Report Calls for Transparency, Stops Short on Do Not Track Law – E-Commerce Times
FTC privacy: Key excerpts from the report – Washington Post
FTC Pushes ‘Do Not Track’ Privacy Option for Consumers – National Journal
Mark MacCarthy, Vice President, Public Policy at SIIA, directs SIIA’s public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology.