SIIA Member Spotlight: Crowd Fusion, The Agile Data Model

I had a chance to talk with Crowd Fusion’s CEO Brian Alvey to learn how Crowd Fusion uses an Agile Data Model to shake up the market and get customer’s sites and apps to market quickly and efficiently. Brian is also speaking at Content VIA Platforms  on May 10 in San Francisco where he will share experiences and war stories gained working on behalf of major publishers interacting with Apple, Facebook, Android and other platforms.


Kathy: Hi Brian, tell us about your Crowd Fusion, what you do?

Brian Alvey, CEO, Crowd Fusion

Brian: Crowd Fusion is high-end multi-platform publishing software. These days publishers need to do more than ever, but they need to do it with tighter budgets. Crowd Fusion makes it easy to publish the same content to all the latest platforms and devices — all without expanding their production teams.


Kathy: Who are your customers?

Brian: Publishers and large brands. Our platform has been used by TMZ, Warner Bros/Telepictures, Myspace, The Daily, Essence and Best Buy’s


Kathy: Tell is what is unique about Crowd Fusion?

Brian: We invented an agile data model that lets us and our customers get sites and apps to market faster and iterate more frequently.


Kathy: What are some unique challenges you’ve experienced at Crowd Fusion?

Brian: We work with high-end publishers and big media brands, so we’ve had to solve for 3 kinds of scale: traffic, content and workflow. One of our strengths is that our platform is cloud-native. Not only can you manage content in our CMS, you can also launch new servers and coordinate infrastructure all using a web browser — even on an iPad.


Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Brian: Tablet publishing. Multi-platform publishing. Mobile commerce.


Kathy:  What do you hope to get out of your SIIA membership?

Brian: Meeting people who face the same publishing and technology challenges we deal with.


Kathy: One thing the industry doesn’t know about you or others in your company?

Brian: We are a completely virtual company. We have no real office space. Our team works from home, Starbucks, customer offices, grandma’s house, wherever. We have 30 people and they are spread out across 18 U.S. states, Canada, New Zealand, Australia and Italy.


Kathy: Whats the best way to contact you?

Brian: On Twitter: @crowdfusion or @brianalvey for me, Or by email:

Kathy Greenler Sexton is Vice President

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