I am very excited for our 2013 Information Industry Summit (IIS 2013: Breakthrough)!
This year, we’ve got a razor-sharp focus of putting together an agenda that serves the needs of the C-Suite executives of the publishing, media, and information industry. So we’re looking forward to an audience of industry leaders representing the companies that create, publish, and deliver content across all online, mobile, and digital platforms, as well as the companies that produce content-focused software applications and tools, develop enabling technologies, and offer services focused on the content industry.
Another reason for my excitement: driven by the goal of providing as much value as possible in exchange for your sponsorship investment, we’ve completely re-vamped our sponsorship packages.
This is a good time to note that we purposely use the word investment instead of ‘sponsorship fee’. We believe your sponsorship dollars are given in return for value received. You invest in us and it’s our top priority to deliver considerable value to maximize on your investment spend.
To help us meet this objective, each of our sponsorship packages has been designed to align your organization with a specific element of the conference. So, in addition to gaining visibility and value through our regular, ongoing sponsorship promotions, this year you’ll also take advantage of specific marketing and communications around the element of the conference you own, including an Executive Dinner, our CODiE Awards Luncheon, Previews Showcase, and DealMaker program.
Many of our sponsorships also provide podium time and it’s important to us that you take this opportunity to explain the value proposition (in a very brief, high-level overview) that your organization offers attendees. This way, they understand why you’re sponsoring and, we hope, you drive more leads your way.
We also want to make sure our sponsors only pay for the benefits they really value. For instance, we know that not all sponsors are interested in exhibiting, as they’d prefer to send a team of executives to participate in the conference i.e. attend sessions, network, etc. As such, we’ve removed the cost of an exhibit from each of our sponsorships, so the packages are priced to meet even the most frugal of budgets. That said, an exhibit space is available for a low-priced upgrade. (More on leveraging your exhibit at IIS 2013: Breakthrough, as well as taking full advantage of your sponsorship investment, in a future blog.)
Finally, if it’s all about the company you keep, then you’ll be pleased to join our Host Sponsors Connotate, ProQuest, and The Jordan, Edmiston Group, Inc. We are very grateful for their valuable support as they partner with us to help create what is sure to be THE flagship conference for leaders of the publishing, media, and information industry.
After you review the IIS 2013: Breakthrough sponsorship packages, please contact me with any questions you may have, to discuss a custom package, or to finalize the details of your participation. I will be especially interested in hearing about your sponsorship objectives so I can help advise on a package that best meets your needs.
Brian Rosenberg is Senior Vice President for Sales & Marketing at SIIA. He’s been managing conference and event sponsorships for twenty years. Follow Brian on Twitter at @SIIA_BRosenberg, and connect with him on LinkedIn.
