SIIA Estimates $7.76 Billion US Market for Educational Software and Digital Content

The Education Division released the “2011 U.S. Education Technology Industry Market: PreK-12 Report” today. The report values the overall PreK-12 non-hardware education technology market at $7.76 billion, compared to last year’s valuation of $7.5 billion.

This year’s report shows a strong response from content companies but also from companies offering testing and assessment and professional development products and services.

Data in the report was collected directly from service providers, publishers, and developers to show a supply-side view of the market not available through traditional customer data collection techniques. This report is important in showing a comprehensive view of the PreK-12 market with real data.

Consulting Services for Education Inc. (CS4Ed) used the results of the survey and publically available data to determine the size and scope of the market. The revenues and products were divided into four major market segments: content; instructional support; platforms and administrative tools; and a special segment that includes advanced placement, special education, and English language learner materials. Using these resources, the team was able to create a cohesive view of the education technology market and the trends in it over the past year.

The CS4Ed team of John Richards and Leslie Stebbins authored the report, which was made possible by the input of 105 contributing companies.

For more information visit the SIIA Market Survey Report page.

Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

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