SIIA Software Division Executive Profile
Name: David Roth
Title: Co-Founder & CEO
Company: AppFirst, Inc.
Bio:
David brings more than 25 years of experience leading organizations and leveraging partnerships for building successful hight tech companies. He sets the AppFirst, a leading SaaS based performance & big data platform, strategic direction and guides the day-to-day business execution. Prior to AppFirst, he was CEO at Trigence (now AppZero), an application virtualization company, where he established the company’s success with quarter over quarter revenue growth through enterprise adoption.
In 2003, David became Vice President, Sales, Services and Business Development at Consera, an IT automation company which was acquired by HP in 2004. As the Founder and CEO of Stratis Group, currently inside EMC, David built teams that drove the growth of this B2B solutions company throughout the late 1990s.
David began his career as a National Accounts Manager in the late 1980s at NYNEX and early 1990s at Microsoft. David received his Bachelor’s degree from the University of Southern California.
Home town: Munster, Indiana / Los Angeles, California
First job: Worked at an Ice Cream Shop
What are you currently reading? The Advantage by Pat Lencioni
All-time favorite music: I love jazz, classical and classic rock but with young daughters I listen to my share of pop music
What is the best meal you have had recently? At the BBQ in our back yard.
What is your next (dream) career? I love being an entrepreneur. The day I stop starting and building high tech companies I envision putting all my energy into helping others realize their dreams, which I may drive through education, non-for-profit projects and consulting.
Hobbies: Playing on the company basketball team, weekend softball, supporting my daughters’ sports and dance passion.
What do you think is the hot button issue for the software & services industry going into 2013? Software CTO’s are looking for better control points for running their SaaS businesses. In 2013 the industry will be driven for all players to enhance their API’s & deliver cross system integration so that insight & automation can drive the greatest level of cost value performance.
Why is your company a member of SIIA? To support our industry and further our firm’s networking so across this vast ecosystem we can all help each other grow.