In a sentence tells us what your company does.
Appinions is an opinion-based influence marketing platform that gives companies the unrivaled ability to identify, analyze and engage influencers on defined topics, then measure the results of their influence marketing efforts.
What is your secret sauce that will make you successful?
Analyzing unstructured text from across the web at scale is a very complicated issue. With over 10 years of research from Cornell University, we’ve mastered this science with patented algorithms. With Appinions, companies get insights into what influencers are thinking, feeling and saying on topics that are most relevant to them, which allow these companies to identify and engage the most contextually relevant individuals for their influence marketing initiatives. Influence marketing is exploding because people simply trust each other more than they trust the brand. Appinions has success by providing the best tool to bridge the gap between companies and their relevant influencers, and providing the essential information to form long term relationships with these influencers and convert them into brand advocates.
What are you looking to achieve in presenting at IIS (Investors, Partners, Content)?
We’re always looking to meet new potential clients and partners as well as enter into thoughtful debate with leaders in this field. Hopefully our presentation will initiate conversations on that front.
What is your favorite breakthrough technology or company?
The advances in wearable technology are very exciting. I’m especially impressed with the Google Glass and the way Google is taking augmented reality head on with practical applications. We’re already “attached” to so many gadgets that we can’t live without. Wearing them opens us to an entirely new dimension of computing.
You can connect with Larry on Twitter @jodange.
Learn more about Appinions, and the other 2013 Previews Presenting companies at IIS Breakthrough. Each presenting company will deliver a 5-minute presentation to an audience of key decision makers during the IIS Breakthrough event being held from January 30-31, 2013 in New York City. presenting companies will also have 5-minutes for audience Q&A and an opportunity to showcase their companies to IIS attendees during the SIIA Previews and CODIEs Showcase and Networking reception. To top things off, the IIS audience will vote on the company they believe is most likely to succeed.
Over the past six years, SIIA Previews has showcased innovative content companies, including publishers, media, aggregators, and technology plays, and 2013 SIIA Previews will feature the 100th Preview Company! Each Presenting company has been selected after two rounds of Judging. To qualify, presenting companies must have less than $10 M in revenue, no more than series A financing, and real customers.