Meet Previews Presenting Company PublishThis

Meet 2013 Previews Presenting company PublishThis trough the words of Matt Kumin, the CEO & Founder.

In a sentence tells us what your company does.

PublishThis is a Cloud-Based Content Marketing Platform. Our easy-to-use content solutions help businesses better engage their customers, amplify their website traffic, automate content marketing, build thought-leadership, improve competitive intelligence, increase lead conversion, and reduce digital publishing costs. In short we do 3 things really well:

  1. Amazing Content Discovery: Our next-generation semantic and social technology organizes the world’s content into customized streams based on interests and relevancies in real-time.
  2. Dead Simple Publishing: We remove friction from the content creation and publishing process with sophisticated technology, tools, and systems.
  3. Fuel Audience Passions: With PublishThis be an authoritative publisher and drive deeper customer engagement through content and social in a matter of minutes.

What is your secret sauce that will make you successful?

PublishThis leverages patent-pending semantic search technology to discover the most relevant and socially trending content for over 250,000 topics across a multiple of industry categories from Business, Health and Autos to Travel, Politics and Entertainment Our core technologies include Semantic Search Engine: 250k+ topics semantically tagged across 20 million+ data points; Social Trending Algorithm: Monitor topics that are most retweeted, shared, and liked across social networks; Advanced Filtering: Create custom filters from over 250k+ top sources and twitter influencers; Powerful CUration Tools: Package any content type + add original commentary; Content Library Ingestion: Semantically tag your own content library and mix with real-time web content; Simplified Publishing: Powerful API’s, WordPress plugins & embeddable widgets What are you looking to achieve in presenting at IIS (Investors, Partners, Content)? We are excited to meet potential investors, develop new partnerships, and absorb the great programming.

Since theme is Breakthrough – what is your favorite breakthrough technology or company?

Not surprisingly Mobile/Tablet is an incredible growth opportunity for all us folks in the content ecosystem. Whether it’s Native Applications, HTML5 web experiences, or Responsive Design each area presents a wealth of opportunities and challenges. Here at PublishThis we’re thrilled to be rolling out products that allow Content Marketers to publish their custom feeds of content to Mobile/Tablet ready frameworks with little to no additional IT development effort

Learn more about PublishThis, and the other 2013 Previews Presenting companies at IIS Breakthrough. Each presenting company will deliver a 5-minute presentation to an audience of key decision makers during the IIS Breakthrough event being held from January 30-31, 2013 in New York City. presenting companies will also have 5-minutes for audience Q&A and an opportunity to showcase their companies to IIS attendees during the SIIA Previews and CODIEs Showcase and Networking reception. To top things off, the IIS audience will vote on the company they believe is most likely to succeed. About Previews Over the past six years, SIIA Previews has showcased innovative content companies, including publishers, media, aggregators, and technology plays, and 2013 SIIA Previews will feature the 100th Preview Company! Each Presenting company has been selected after two rounds of Judging. To qualify, presenting companies must have less than $10 M in revenue, no more than series A financing, and real customers.

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