In Q4 of 2012 the Software and Information Industry Association (SIIA) conducted the second annual “Software Division Marketing Industry Report”. The survey interviewed marketing executives about their company’s use of email, mobile marketing and social media to build their brand, gain leads, and improve customer support.
This webinar will provide insight into the results of the survey including how marketers have changed their focus over the course of the year. You will learn the metrics marketers are watching to determine ROI of marketing activities and the areas where marketers continue to face challenges. Following an overview of the marketing survey results, you will hear from Marketo and SoftServe who will share their marketing strategies and best practices for ROI.
Click on the links below to view a copy of each presenters slides:
Keys to Marketing Success
5 Secrets to Marketing Success
Vice President, Software Division, SIIA
Vice President, Marketing, SoftServe
Social Media Manager, Marketo