Does Correlation Trump Causation?

Post by: Russell Perkins, ICG

Russell Perkins, ICG

Big Data is both incredibly powerful and uncannily accurate, in large part because of the massive sample sizes involved. The ability to powerfully analyze massive data sets will be beneficial to all of us, in many different ways. But to suggest that Big Data correlations can largely supplant causation research plays into the Big Data hype by suggesting it is a pat, “plug and play” solution to all problems. Big Data can very usefully shape and define causal research, but there are numerous situations where it can’t simply replace it.

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