Walking Around Money

Post by: Russell Perkins, ICG

Russell Perkins, ICG

There is an endless number of companies offering Big Data analytics and capabilities. But almost all of them expect their customers to bring both the problem and the data. Solution? Big Data analytics players should bring proprietary data to the party. And therein lies an opportunity for specialized data publishers. A young company called Placed  is a perfect case study. Placed is deep into Big Data analytics, but with a twist: it marries customer data with its own proprietary data to yield insights into customer behavior.

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