1. Copyright protection remains a huge issue for publishers. The SIPA 2013 Conference, June 5-7, in Washington, D.C., will fully address how you can best protect your content and monitor who is reading it. One of the key speakers is Andrew Elston. He runs iCopyright which provides innovative digital tools that enable content creators to profit, promote and protect their valuable content. Their blog is worth taking a look at. Recent articles have covered Fighting Content Theft, How to Copyright a Blog in Three Easy Steps and How Writers, Freelancers and Publishers Can Profit From the Meltwater Decision. Joining him will be Andrea Broadbent from McGraw-Hill—an expert on content licensing—and Angus Robertson, editor of Robertson Advisers, LLC. How do you extend your content into new audiences and new platforms without cannibalizing your core products and services? What strategies have proven results?
Stretch Your Content to the Limit: Rules, Risks and ROI in Content Licensing, Thursday, June 6, 9:30 a.m.
2. Lesley Ellen Harris, copyright lawyer, educator and author, edits The Copyright & New Media Law Newsletter and blogs on copyright issues at Copyrightlaws.com. She will lead the session Copyright for Publishers and deliver information that could be crucial to your future. (Definitely follow her on Twitter at #Copyrightlaws.) Wrote Harris earlier this year: “Fair use/dealing has its risk. The question is the amount of risk. You need to know your organization and its risk tolerance. Look at your risk tolerance on other issues. Your copyright compliance policy should fit within the realm of other organization-wide policies.”
Lesley Ellen Harris will deliver a bonus session titled Copyright for Publishers, Wednesday, June 5, at 2:10 p.m.
3. Stephanie Williford, CEO of EB Medicine, will team with Stephanie Eidelman, President & Publisher, insideARM.com & insidePatientFinance.com, for a power-packed session on business plans, a very important aspect of any business. This interactive workshop not only will provide tips and best practices for growing your business, but you’ll also walk away with the tools to create a customized one-page business plan for your organization that you can begin using immediately. A business plan is an essential roadmap for success, whether you are just starting out or have been around for a while. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues.
Strategy & Finance: Mastering the One-Page Business Plan, Wednesday, June 5, 3:30 p.m.
4. In a talk last year, Darrell Gunter provided six key steps to understanding the global marketplace: conduct a GAP analysis; establish a global strategy; create a performance dashboard; involve the entire team; tie to performance review program; and implement, review, reassess, reengage. Gunter is new to SIPA Conferences and comes just in time as an added spotlight becomes doing business globally. “We’re going to see a lot more applications that allow us to put content into context,” he said in a past SIIA talk. “…better research leads to new ideas, leads to new patents, new trademarks, and it leads to new businesses—which is what have to find in this new economy of ours or the new technologies.”
Darrell Gunter, CEO of Gunter Media Group, will speak on Using Technology & Analytics to Enhance Your Content, Wednesday, June 5, 3:30 p.m.
5. The early-morning roundtables can provide some of the best discussions of the Conference. Phil Ash, publisher of Capitol Information Group, will lead a discussion on SIPA Chapters, which currently include: Washington, D.C., New York, New England, Atlanta, San Francisco and Los Angeles. Maybe you want to join a chapter or help start one. This is the time. Helmut Graf, CEO of VNR in Germany, will lead an international roundtable at the same time. SIPA is hosting a Conference in London Sept. 23-25 and will be stepping up their international presence. Again, this will be a perfect chance to get more involved.
INFO Local: Chapter Leaders Roundtable and International Members Roundtable, Friday, June 7, 7:30 a.m.
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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 as managing editor. Follow Ronn on Twitter at @SIPAOnline