Post by: Russell Perkins, ICG
Although LinkedIn now benefits from lots of buzz and momentum, it needs to remain fresh in the eyes of users and give them a reason to interact with LinkedIn as frequently as possible, and to continue to deliver back some tangible value as well. LinkedIn thinks it can address all three of these requirements with content.
As Deep Nishar, the company’s SVP of Products and User Experience puts it:
“We believe LinkedIn can be the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content.”
So is LinkedIn positioning itself to become sort of an iTunes for professional content?
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Learn more about Data and Content through the following activities and upcoming events:
- Private Company & People Data- What’s New & What’s Working– April 24
- Profiting from Public Domain Data– June 11
- Content Crossroads: Product Opportunities with Big Data and Semantics– September 5
- Models for Exellence: Here are the Best Data Products of the Year!– September 12
- DataContent 2013 – October 15-17
