Netflix Chief Cloud Architect Adrian Cockcroft & Other Top Tech Execs to Keynote AATC Next Week

Leading cloud executives for Netflix, HP and Telx will be the keynote speakers for the 2013 All About the Cloud conference taking place on May 7-9 at San Francisco’s Palace Hotel.

This year’s conference will focus on the cloud marketplace’s most significant issues and trends – including risk management and cybersecurity, data analytics, new cloud and mobile monetization methods, social media utilization, and more.  Through keynote speeches, panel discussions, and company presentations, the event will explore how the cloud is revolutionizing the development, consumption, and delivery of software.

Keynote speakers include:

  • Adrian Cockcroft—Director of Architecture, Cloud Systems, Netflix

“The Netflix Open Source Cloud Platform”

Cockcroft will provide an overview of Netflix’s cloud strategy and the company’s efforts to provide a complete cloud-based platform that can be adopted and customized by anyone who is looking for a highly scalable and robust solution.  He will also discuss the recently announced Netflix Cloud Prize effort to encourage external contributions.

  • Margaret Dawson—Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

“Future of Cloud: Will Diseconomies of Scale Break the Silver Lining”

Using examples of untapped capacity and continued increase in power costs, Dawson will discuss how the centralized cloud model’s infrastructure does not create economies of scale.  In this “white board” session, the audience will evaluate their own infrastructure and data challenges and consider unconventional IT solutions.

  • Joe Weinman—Founder and Author of Cloudonomics and Senior Vice President, Telx

“Rethinking Cloud and IT Value”

Weinman will argue that IT and cloud computing are strategically necessary for success and even survival in today’s business world.  He says IT and the cloud– complemented by mobility and big data– can form the basis for strategic differentiation in an era of global hyper-competition.

All About the Cloud will also feature:

  • NextGen: Spotlight on Cloud Innovators. SIIA’s 2013 NextGen companies, ranging from software application companies to technology providers, represent the most innovative companies transforming the software and services industry. Attendees will have an early look at cutting-edge technologies, as well as new strategic partnership and investment prospects.
  • CODiEs: Industry’s Only Peer-Selected Tech Awards. The 2013 SIIA CODiE Award winners will be announced during a special awards presentation at All About the Cloud. The CODiE Awards, now in its 28th year, have recognized more than 1,000 software and information companies for achieving excellence and continue to be the industry’s only peer-recognized awards program in the content, education, and software industries.  This year’s award program has been enhanced with new categories reflecting dramatic changes in the software and information industries.

View the complete schedule of events.


Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.