Drawing the Line: Customers as a Data Source

Russell Perkins, ICG

Post by: Russell Perkins, ICG

Your subscribers, often unknowingly, are trusting you with a lot of potentially sensitive and valuable information. It’s your duty to guard it carefully.

Depending on the markets and the job functions you serve, you may want to re-think if, say, your customer service people should be able to view a specific subscriber’s saved searches. And even something as innocuous as putting up a list of “most viewed companies this week” could inadvertently reveal too much if you operate in a tight vertical.

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