Post by: Russell Perkins, ICG
Russell Perkins, ICG
Doubtless by now you’ve heard the buzz around the travel news start-up called Skift. Skift is the brainchild of Rafat Ali, the founder of PaidContent.
Skift wants to broadly cover the incredibly huge global travel industry with only a handful of reporters. That means Skift will deliver a mix of original reporting along with licensed and curated content. So where’s the innovation and disruption? The answer, in a word, is data. Skift seems to have a firm grasp of the new dynamics of the information marketplace: while there is an important role for news, it’s increasingly hard to monetize. That’s why news married to data is a much smarter business model.
____________________________________________________________________________________________
Learn more about Data and Content through the following activities and upcoming events:
- Profiting from Public Domain Data– June 11
- Content Crossroads: Product Opportunities with Big Data and Semantics– September 5
- Models for Exellence: Here are the Best Data Products of the Year!– September 12
- DataContent 2013 – October 15-17
