SIIA is happy to announce its inaugural Ed Market 101, held Tuesday, May 7, adjacent to the Ed Tech Industry Summit at The Palace Hotel in San Francisco. The Pearson Foundation and Whitestone Communications are lead sponsors for the daylong event, which features sessions that will help startups learn more about their customers: who they really are, how to reach them and what it takes to “sell” to them.
Through Ed Market 101, startups that are new to the industry can explore opportunities the market presents while connecting and collaborating with some of the education market’s leading thinkers. The event is designed to support and nurture the burgeoning contingent of startups in the education space.
In addition to networking activities, sessions at the first-ever Ed Market 101 include:
- How Do You Know if Your Product is Ready for the School Market?
- Who Are Your Customers? What Does Your Customer Base Really Look Like?
- Strategies to Reach Your Customers
- Tips On Getting the Investment Dollars
- Ins and Outs of Building Your Pricing Structure
- One-to-One Business Connections Meetings
- Presidents Panel
Ed Market 101 is co-located with the Ed Tech Industry Summit, which will focus on preparing conference attendees to build the infrastructure, products and services to support the changes that schools want or need in a post-PC world. For more information about Ed Market 101, and to register, visit http://www.siia.net/events/event/default.asp?eID=112. For information about the Ed Tech Industry Summit, visit http://www.siia.net/etis/2013/.
Karen Billings is Vice President for the Education Division at SIIA. Follow the SIIA Education Team on Twitter at @SIIAEducation