How are the innovators in digital media growing their revenues?
What skills have they had to acquire and what tips do they have to share?
Over the last week I have been talking to some of the speakers at the SIIA Digital Content & Media Summit in London 23-25 September. What they have in common is a willingness to use the potential of digital media to explore and experiment, and be prepared to radically reinvent how they run their business. Here’s what has impressed me so far…
- How Future are using their free websites to develop a foothold in international markets, by generating contacts to promote premium paid mobile magazines, and investing in local web content to access new advertising revenues. Andy Rice, MD Music & Sport, will tell the full story.
- How BMJ Group have transformed their business to 70% digital revenues and 60% non-UK, by launching open access journals, and developing diagnostic tools on mobile for medical professionals in India, US and Brazil. Tim Brooks, CEO, will chart their journey.
- How Dennis are taking a new approach to product development and starting to think like a tech firm rather than a publisher. Paul Lomax, CTO and Martin Belson, MD Enterprise will share their experiences. Plus what they’ve learnt about how to manage the cultural and organisational issues around multi-platform publishing: Michael Kowalski will run a practical workshop session.
- How Plantwise from CABI took an academic database and span out a series of subscription web and mobile services for farmers and plant clinics in India and Africa, adapting content for each market and collecting more valuable data along the way. Phil Abrahams, Development Director, will tell the story.
- How Les Echos have developed corporate subscriptions that truly integrate with users’ workflow, and allow them access on multiple platforms. Olivier Delteil, Head of Digital Innovation, will share their latest projects.
- How OECD have developed a freemium policy, and added value for paying subscribers by allowing them to customise and download data and charts. Toby Green, Head of Publishing, will discuss what they have learnt along the way.
- Plus I’m looking forward to hearing how Richard Londesborough, CEO of Business Monitor, grew revenues tenfold, how Ben Heald, CEO of Sift, makes money from free online communities, and how Helmut Graf, CEO of VNR Business Media in Germany, drives new revenues from web traffic.
With a blend of keynotes, interviews, panel Q&As, case studies, workshops, research, roundtable discussions and networking over two days, the Digital Content & Media Summit is designed to help you reshape your media business for the digital challenge.
SIIA members pay just £445 (full rate £745) and non-members pay just £595 (full rate £895)
We have released 20 VIP tickets at this price on a first come first served basis. VIP delegates will get the delegate list in advance plus up to 5 email intros, can submit questions to speakers in advance, have reserved premium seats in theatre, green room access throughout the event plus drinks with staff and speakers.
Plus you can book risk free - if you attend the Summit and don’t believe it was excellent value for your business, then just write to us within a week explaining why and we will refund your ticket.
We look forward to you joining us in September.
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Carolyn Morgan has launched, acquired, grown & sold specialist media businesses in print, web and events. She launched the Specialist Media Show in 2010 and grew a community of ambitious publishers keen to grow their digital activity. SIIA acquired the Specialist Media Show in 2013 and Carolyn is now Programme Director for SIIA UK. Follow Carolyn on twitter at @siiauk.