Publishing for tablet and smartphone is rapidly moving away from simple replicas of printed publications towards more sophisticated packaging of web feeds, articles, galleries and video. And mobile is a simple way to reach an international audience even for niche titles. But the challenge remains, how best to generate new revenues from mobile publishing: ads & sponsorship, subscriptions or one-off sales?
Join us on Wed 3 July in London for an intense interactive session featuring five different approaches to mobile publishing….get a sneak preview here:
British Journal of Photography
The second SIIA UK Issue Brief focuses on the key questions in planning your mobile publishing strategy:
- Which platforms to focus on?
- How to repackage content from web and print for mobile?
- How to maximize free downloads and paid sales?
- How to create a compelling proposition for sponsors and advertisers?
- How to market a new mobile publication?
- What’s involved for editorial & design teams in creating mobile publications?
- How best to maximize international sales?
Our speakers are Marc Hartog, CEO of independent publisher Apptitude Media, and Michael Ellis of Newstex. They’ll share what has been learnt from five very different mobile publications:
How British Journal of Photography has moved from quarterly to monthly and weekly mobile products, and how they are using a low cost smartphone product to cross promote their digital publications. Plus how they have grown reach internationally.
What Lexis Nexis learnt about how legal professionals use mobile content, what is most valuable to them, and how to set pricing to maximize conversions.
How Fade to Black, a mobile-only publication, used live events and traditional marketing to launch a new subscription-based quarterly for the film industry, plus the importance of quality free samplers.
How CQ RollCall, an Economist company, developed apps to reinforce engagement with members.
What PR Newswire discovered about users’ appetite for news and social media, and how they created multi-lingual editions.
The Issue Brief takes place at Dow Jones offices, 222 Grays Inn Road, London WC1X 8HB, 9-11am on Wednesday 3 July. Numbers are limited to 25 and there will be opportunities to ask questions of speakers and also swap experiences with other publishers.
The Issue Brief is free for SIIA members to attend and costs $95 (£67) for non-members.
Please register now to secure your place.
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Carolyn Morgan has launched, acquired, grown & sold specialist media businesses in print, web and events. She launched the Specialist Media Show in 2010 and grew a community of ambitious publishers keen to grow their digital activity. SIIA acquired the Specialist Media Show in 2013 and Carolyn is now Programme Director for SIIA UK. Follow Carolyn on twitter at @siiauk.