Post by: Russell Perkins, ICG
Russell Perkins, ICG
Marketing research is really all about gathering data, and a lot of that data is gathered via surveys. And, not surprisingly, market researchers are finding it harder than ever to get people to participate in their surveys, finish the surveys even when they do participate, and supply trustworthy, high quality answers all the way through. It’s a vexing problem, and it is one that is central to the future of this industry.
That’s where gamification comes in. Some of the smartest minds in the research business think that by making surveys more fun and more engaging, they can not only improve response rates, but actually gather better quality data. And this has implications for all of us.
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Learn more about Data and Content through the following activities and upcoming events:
- Content Crossroads: Product Opportunities with Big Data and Semantics– September 5
- Models for Exellence: Here are the Best Data Products of the Year!– September 12
- DataContent 2013 – October 15-17
