SIIA announced the launch of a new webinar series today, one that will be the definitive guide for ”mobile-first” publishing and creating a mobile business. The Mobile Essentials webinar series, which kicks off August 15, will provide actionable intelligence to help publishers, media companies, and information services providers better serve an increasingly mobile audience.
Produced by SIIA’s Business & Niche Information Group – which includes the SIIA Content Division, SIIA’s new SIPA (Specialized Information Publishers Association) and ABM (Association of Business Information and Media) divisions as well as the SIIA Software Division – the Mobile Essentials series will feature six webinars over the next several months.
Registration is free to SIIA members and available here.
- Making the Business Case – August 15
Emphasizing the importance of mobile applications in the B2B world, this webinar aims to answer the question, Why move to mobile? It will explore the need for publishers to adopt mobile applications and invest time, money, and energy in mobile products.
- Monetization and Business Models – September 19
This webinar will outline various business models that can maximize revenue. There are several options available to publishers, which include selling an app or giving it away with the hopes of upselling users to a premium service or generating ad revenue.
- Understanding Your Mobile Customers/ Readers – October 24
This webinar will examine how to strategically use analytics to improve your business. It will help publishers better understand their mobile customers and viewers.
- “Editorial and Content Strategy” – November 21
This webinar will explore different techniques that will make it easier for users to consume content regardless of the mobile device they use.
- “Technology Primer” – December 19
This webinar will be an easy-to-understand primer on the tools available to support content, design, subscriptions, data and advertising in order to create a successful mobile product. It will discuss the technologies that will unlock the full potential of the mobile platform from the tools that streamline content flow; audience and performance analytics; design tools that optimize both user experience and advertising impressions; and social media monitoring tools.
- “Case Studies” – January 16
This webinar will review cutting edge multimedia apps that are redesigning the “magazine” concept as well as utility apps that are jump-starting the mobile experience by offering on-demand data to SMS and texting services.
Kathy Greenler Sexton is Vice President and General Manager for the SIIA Content Division.
