If you are looking for new ideas and inspiration for your digital content & publishing strategy, a great place to start is with your peers.
The roundtable discussions at next week’s Digital Content & Media Summit are designed to make this easy. With twenty sessions across the two days, just pick the topic that interests you and join a small group for an open and informal discussion with other delegates, led by an expert in the field.
At past events these have been highly popular, enabling delegates to easily swap best practice and make new connections across the publishing & media industry.
Here’s a guide to the roundtable discussions at the Summit:
Email Marketing Expert Clinic
Whether you are concerned about sourcing data, improving deliverability, raising open rates, adapting to mobile, creating tailored campaigns, automating your emails, integrating with social media or maximising sales & conversions, get expert answers to your trickiest strategic questions from the experts at Adestra in this round table discussion. Plus learn from the experiences of your peers.
Facilitator: Parry Malm, Account Director, Adestra
Running a Successful B2B Community
At this roundtable we will be discussing the ins and outs of nurturing a B2B community. Focusing on the practicalities of continued engagement, reward and ownership – this will be a chance to share and discuss ways to build up an audience who will keep coming back for more.
Facilitator: Saul Sherry, Senior Content and Community Manager of Big Data Republic, UBM
Successful Live Events
Content rich media owners are well positioned to leverage new event profits from your existing relationships. At this round table we’ll explore some of the opportunities faced by you and your peers: how to enter a competitive market place; structuring your event business; your compelling proposition… It’s your round table, so come prepared to share your successes and lessons learned as well as the challenges you currently face.
Facilitator: Graham Lock, Managing Director, Cogent Events
Making Money from Webinars
How can you drive revenues from webinars? Successful US niche publisher Bob Coleman shares his best practice tips
Facilitator: Bob Coleman, Editor, Coleman Report
European Publisher Round Table
If you are a continental European publisher and want to connect with other Europeans at the Summit to swap experiences or build relationships, join this round table to meet your fellow delegates. Open to UK or North American publishers who wish to connect with their continental European peers as well.
Facilitator: Nicolas Bombourg, Co-Founder & Managing Director, Reportlinker
Maximise ROI from Online Marketing
Do you want to gain more revenue for your business? Are you challenged to get better conversions within your existing budget? At this roundtable Lead Forensics share 5 top tips on lead generation and increasing ROI from online marketing.
Facilitator: Peter Jakob, Managing Director, Purple Salix Limited
Building High Performing Sales Teams in Todays Market-Place
What clients want from sales people has changed dramatically, yet many media businesses are still building teams with the traditional sales mould in mind. This round-table discussion explores the personality and skills required for today’s sales teams. Flume will be sharing their own benchmark data on media sales teams as well as their views on what makes a successful modern-day sales person.
Facilitator: Raoul Monks, Founder & Director, Flume Training
Publishing Opportunities in India & South Asia
The Indian media market is growing fast and there are great opportunities for publishing businesses. But how can you discover the best way to enter it? Peter Phippen will share the latest trends in publishing in India and advise on how to approach this expanding market.
Facilitator: Peter Phippen, Deputy Chairman, Immediate Media Co.
Repackaging Content Assets to Grow Revenues
What’s involved in repackaging your content assets? Get the inside story of recent publisher digital content projects and pick up some best practice tips.
Facilitator: David Wormald, Senior Account Executive, MarkLogic
Telemarketing for subscriptions & events
Higher ticket subscriptions and paid events can be hard to sell via direct marketing alone. Learn about the most efficient ways to add telemarketing into the mix, with examples from a range of publishers
Facilitator: Jordan Adams, MD , Love Media Sales
Email best practice for marketing events
How can you use email most effectively to promote your live events, whether free reg or paid-for? At what point in the event cycle do emails work the best? When should you use email to promote early birds? What calls-to-action are most effective? How can you build up your target lists?
Facilitator: Parry Malm, Account Director, Adestra
Specialist Publisher Roundtable
If you’d like to meet other niche and specialist publishers at the event to swap ideas and tips on digital publishing in small markets, join this discussion chaired by Carolyn Morgan, founder of the Specialist Media Show.
Facilitator: Carolyn Morgan, Programme Director, SIIA UK
North American Publisher Round Table
If you are a North American publisher and want to connect with other North Americans at the Summit to swap experiences or build relationships, join this round table to meet your fellow delegates. Open to UK and continental European publishers who wish to connect with their North American peers as well.
Facilitator: Luis Hernandez, Vice President, Specialized Information Publishers Association, SIIA
How to Stop Content from Becoming the new C Word
Media entrepreneur Tyler Brûlé recently said, “Content — don’t you hate it? It’s the new c-word. Once upon a time, content would have been shorthand for editorial. Now it’s just filler,” How can you stop your staff seeing digital content as meaningless chore and get them to embrace the opportunity to engage their audiences across multiple platforms?
Facilitator: Peter Houston, Founder, Flipping Pages Media
Growing Your Events Business
Niche b2b publisher Faversham House shares what they’ve learned in rapidly expanding their live events business.
Facilitator: Amanda Barnes, Chief Executive, Faversham House
Best Practice in Collaborative Advertising
Advertising clients want publishers to create bespoke content as part of multi-channel campaigns, but how can you put together compelling campaigns that engage your audiences and how can you ensure they deliver for the client? Learn how Archant London and the Economist are creating innovative campaigns and get the chance to ask your questions.
Facilitators: Paul Hood, Digital Director, Archant London, Audra Martin, VP, Advertising & Operations, The Economist Group
How to Drive Audiences & Revenue with Online Video
BrightTALK, an emerging B2B media company with over 1.5 million registered professional users, has built a video and webinar destination with 20,000 pieces of content and an average viewing time of over 25 minutes. How are they building professional audiences and how are they monetizing video traffic through advertising? Join this roundtable to find out and you’ll also learn how they’re removing the barrier between marketing and sales by pushing integrated engagement data directly into CRM and marketing automation systems.
Facilitator: Charlie Blackburn, Co-Founder, BrightTALK
B2B Subscriptions – Getting the Mix Right
A good, high ticket B2B subscription service needs the right subtle combination of content, topic structure, digital distribution and (likely as not) some face-to-face events as well. How on earth do you get the mix right, and how do you promote your service to draw new subscribers in? Join this roundtable for an open discussion to share your experiences and learn from StrategyEye’s work powering B2B services for publishers worldwide.
Facilitator: Jeremy Phillips, Co-Founder and COO, StrategyEye
How Marketing & Sales Teams can Work Closer to Drive Revenue Growth
Does your marketing team have the technology tools and embedded process to drive sales performance? Or does the baton sometimes get dropped between marketing and sales? No closed loop for feedback on lead quality, poor reporting and sales collateral that’s full of benefits but doesn’t tell you what the product or service is? Find out how savvy marketers are bridging the gap and effectively partnering with sales teams for improved results. Best practice tips from Robin Crumby, Exec Director at Melcrum.
Facilitator: Robin Crumby, Co-Founder & Executive Director, Melcrum Ltd.
Join us at the SIIA Digital Content & Media Summit for two days of keynotes, panel Q&As, workshops, networking and roundtable discussions.
23-25 September, One Wimpole Street, London