Richard Dym is Managing Partner of the BondiGroup and one of the SIIA’s long time respected Software CODiE judges. He has participated in enough CODiE nominee demos to know what separates a good one from a great one. In an effort to give nominees a leg up this year, Richard is offering up some tips and tricks for success from a judge’s perspective.
Tip 1: Build your CODiE demonstration with the category description in mind. Be sure to cover all relevant points of your product because judges will be evaluating your product against the category criteria.
Tip 2: If at all possible, host a live demonstration rather than a pre-recorded or un-guided demonstration.
Tip 3: Before beginning your demonstration, review what you are planning with your judge to make sure you are covering their specific requirements.
Tip 4: Use an introductory power point to introduce your company, product, key features, business model, target customer and highlight specific innovations.
Tip 5: During your demonstration, focus on usability as well as functionality.
Tip 6: Be sure to summarize innovations and disruption at the conclusion of the demonstration.
Tip 7: Even if you take questions during your presentation, be sure to leave time at the end for a final wrap up. Remember the “tell them what you told them rule”.
Good luck with your demos, and remember that the early deadline for nominations is this Friday, September 20th! For more information on nominating and demo strategies, email me at ascott@siia.net.
Angel Scott is Awards Program Coordinator at SIIA. Follow the SIIA CODiE Awards on twitter at @CODiEAwards.