What are your hot issues around digital content and media? With over 40 speakers, twenty panel sessions and workshops, over a dozen round tables and plenty of networking sessions, there’s sure to be answers at the SIIA Digital Content & Media Summit on 23-25 September at One Wimpole Street, London.
Here’s my personal top ten highlights of the programme, designed to provide new ideas on digital media survival skills, plus plenty of practical tips to grow your revenues across web, mobile, data, video, events and communities.
- Global Media Ecosystems – Be inspired by these stories of international expansion, into India, Brazil, Europe and the US, from Tim Brooks of BMJ Group, Andy Rice of Future and Phil Abrahams of CABI
- Free to paid – Hear about new ways to convert free readers into paying customers, from Audra Martin of the Economist and Toby Green of OECD Publishing plus the perspective of the gaming industry from Thomas Bidaux of ICO.
- Driving value from online communities – Learn how to engage audiences and grow revenues from Ben Heald of Sift and John Welsh of UBM Live
- How mobile magazines are read – new research based on analyzing data on thousands of digital publications, providing new insights to help you plan your mobile magazine.
- Interactive roundtable discussions – Ask your questions of experts from Europe and North America on webinars, live events, media sales, communities, India & South Asia, multi-channel editorial and more.
- Previews – Fast presentations from six innovative new digital content services who are transforming semantic technology, video, advertising, authentication and content management. Read more about Previews
- Keynote: WGSN – Learn about how this global, data-driven, premium subscription business has fuelled its growth, from CEO Julie Harris
- New ways to charge for content – Hear about some innovative models to monetize digital content, from Brian Bishop of Springer, Richard Londesborough of Business Monitor and Jeremy Phillips of Strategy Eye
- Building tailored content from data and communities – Discover why UBM have invested in online communities, how Incisive Media use data to create tailored content packages, and how Shortlist use advanced analytics to tune their advertising solutions.
- Keynote: Emap – Find out how the established brands of Emap, such as Architects Journal and Retail Week, have grown their digital subscription revenues, built new packages and grown their event revenues from CEO Natasha Christie-Miller. Read the full interview
Plus of course you can swap ideas with a digitally-savvy, internationally minded group of publishers, across two days of speed networking sessions, drinks receptions, and informal lunchtime networking.
Read profiles of over 40 speakers
The Digital Content & Media Summit takes place 23-25 September at One Wimpole Street, London.
Register here
Carolyn Morgan has launched, acquired, grown & sold specialist media businesses in print, web and events. She launched the Specialist Media Show in 2010 and grew a community of ambitious publishers keen to grow their digital activity. SIIA acquired the Specialist Media Show in 2013 and Carolyn is now Programme Director for SIIA UK. Follow Carolyn on twitter at @siiauk.