Get a sneak preview of what some very smart media and publishing innovators will be saying this week at the SIIA Digital Content & Media Summit in London. The event opens on Monday evening with a networking reception, followed by two days of panel Q&As, workshops, roundtables, with over 40 speakers and moderators sharing what they know about succeeding in digital content across web, mobile, social, video, online communities and events. With 170 media and technology attendees, it’s also great networking.
There’s still time to join us to get the full story…
- Use online debates, social engagement, print samplers and free ipad selections to get your content talked about by the right people – then monitor carefully what converts to paid subscriptions – Audra Martin, VP, The Economist
- Focus on the problem you are trying to solve for your users, and how your content assets can provide a better solution – think like a tech firm, not a publisher – Tony Macklin, Director of Strategy & Product Development, Immediate Media
- Data flows in two ways: aggregate info to create new content products, and then harvest data from users to provide intelligence – Phil Abrahams, Strategic Development Director, CABI
- Add the maths of big data to the magic of content insight to provide the best intelligence system for subscribers – Julie Harris, CEO WGSN Group
- Use a hub website like Musicradar to expand internationally, and then add local content and commercial partners – Andy Rice, MD Music & Sport, Future
- Readers visit a weekly digital mag four times during its shelf life but only read 75% of its pages – Rob Grainger, CEO Stonewash
- Use your brand authority and marketing reach to launch live events to maximize revenues and strengthen the brand – Natasha Christie-Miller, CEO EMAP
- Research your community and innovate to fill their unmet needs – John Welsh, MD Digital & Content, UBM Live
- Smart direct sales is key to success with corporate digital subscriptions – Richard Londesborough, CEO Business Monitor International
- Collect first party data to really understand who are the qualified buyers – Jon Bentley, Digital Commercial Director, Incisive media
- Watch audience analytics to find out who your readers are and what content they value – it beats editorial gut feel – Tim Ewington, Strategy Director, Shortlist Media
- Collaborative advertising projects are hard work for publishers – but deliver hard results for clients, who will come back – Audra Martin, VP Economist
The SIIA Digital Content & Media Summit takes place 23-25 September at One Wimpole Street, London.
Readers of the SIIA UK blog can save £200 on the full delegate rate using the code DCMNEWS. Register now