SIIA Names Heather Cejovic Director of Sponsorships and Recruitment

Heather CejovicSIIA today announced B2B media executive Heather Cejovic will join as Director, Sponsorships and Recruitment. She will report directly to SIIA President Ken Wasch and will work with SIIA and its newest division, American Business Media (ABM) to recruit members and increase sponsorships. SIIA merged with ABM in June.

Cejovic most recently was Vice President of Client Services at Computer Fulfillment where she was responsible for sales and client services. She also liasoned with audit bureaus and industry organizations. Cejovic was also Eastern Regional Manager at BPA Worldwide, where she managed, recruited, hired, trained and evaluated staff and monitored quarterly forecasts. She is an active member of the BPA Worldwide Fulfillment Managers Advisory Committee and ABM’s Audience Development Committee, and a former board member and past president of the National Trade Circulation Foundation.

Cejovic said:

“The merger of SIIA/ABM and SIPA offers a much broader platform through their joint content industry events. Combining the memberships and content can only benefit the industry by offering more opportunities for networking, enhanced education and pathways to innovation.  I am truly looking forward to working together with the SIIA team to further serve our industry.”

Wasch said:

“Heather is a strategic executive with deep experience serving information and media companies. I look forward to working with Heather to build our relationships with leading and emerging B2B media companies.”


Laura Greenback is Communications Director at SIIA.