SIIA Blog
For English language publishers, India is an intriguing market to enter, with rapid growth expected as it quickly catches up on the last decade’s digital media evolution. Peter Phippen, Founding Partner, East West Relations, and a highly experienced international publisher, explains why now is the moment to enter India.
Publishing has changed forever, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch.
What are these skills, and which media businesses are already putting them into practice? And what can publishers learn from organisations outside the media industry?
Showcasing excellence in these new digital skills from within and outside media and providing publishers with practical advice on how to apply them to their business is the focus of a new SIIA event - the Digital Content & Media Summit, taking place 23-25 September at One Wimpole Street, London.
Carolyn Morgan previews the six key digital survival skills and some of the stories that will be told at the Summit…
If you haven’t time to read this article, listen to the recording using this link:
Get on the inside track for digital content and media and learn from more than 30 of the brightest minds and most innovative companies in media & publishing.
Join us at the SIIA Digital Content & Media Summit, 23-25 September, London, for new stories of digital innovation from publishers worldwide, plus practical advice on how to apply this to your media business.
Register now – save £300 when you book before Friday 19 July
How can you find out what works in mobile publishing? A great place to start is to listen to the experiences of people who have experimented already. The attendees at the SIIA UK Issue brief got an inside track on what’s working for Lexis Nexis, British Journal of Photography and other publications. I’ve picked out 15 real world tips from an information packed morning session for UK publishers at the Dow Jones offices in London.
Our speakers were Marc Hartog, CEO of Apptitude Media, publishers of BJP, Fade to Black and Popular Science UK and Michael Ellis, MD of Newstex.
Hundreds of specialist publishers gathered in Washington DC in June to swap practical ideas on making more money in niche markets at the 37th annual SIPA conference. If you missed, it, here are my top 20 tips from the event.
Email marketing, while not as fashionable as social media, is still the mainstay for many publishers and event organisers, with better sales conversion than many other channels. But amid the deluge of customer inboxes and growing tendency for mobile triage, how on earth do you stand out?
Email marketing experts Adestra have analysed over 2 billion emails to identify the key words in subject lines that lead to more opens and clicks. Their latest findings show that some traditionally strong keywords for events and publishing are now worn out. Here’s my top 12 insights… [Read more...]
A change in approach is long overdue for media sales professionals
It won’t be luck that enables your sales revenues to grow in the digital age. Having a strong brand and good products will of course play their part. Value and pricing will be a factor too. However the biggest impact on revenues could (and should) come from your sales people. It is the sales experience itself (according to CEB research in the excellent book, The Challenger Sale) that has the greatest impact on customer loyalty. And importantly, the sales experience that buyers are after nowadays, is very different to that of five or ten years ago.
So how can sales professionals in media make the biggest impact? What changes to their approach will yield the greatest returns? Here are five tips from SIIA member Flume Training to help you think differently.