Meet the Previews Presenting Companies

The previews judges, consisting of a team of SIIA members specializing in identifying industry start up companies, have selected a show stopping lineup of companies to present at SIIA Previews 2013. If you are unfamiliar with Previews, it showcases the most innovative B2B content companies – publishers, content aggregators, and technology plays – with under $10M in revenue, that are currently transforming the information industry.

Each presenting company will give a 5 minute presentation at IIS Breakthrough, January 30-31 in NYC, and will have 5 minutes for audience Q&A. Additionally, IIS attendees will vote on the company “Most Likely to Succeed” and will have the opportunity to meet with the companies during the Previews & CODiEs Showcase & Networking reception.

Meet the Class of 2013

Automated Insights

Automated Insights is the leading provider of high-quality, real-time content automation services. Automated Insights’ technology can automatically transform raw data into narratives (articles, summaries, headlines), visualizations (charts, tables, graphs) and interactive applications (mobile and Twitter/Facebook based social applications). We help companies in a variety of markets (such as finance, real estate and sports) realize the full monetization potential of their data assets. In essence, we use technology to humanize big data, and automate knowledge and insight at scale. Our work with Yahoo! Fantasy Football represents the largest and most complex automated content initiative to-date. Over the course of this football season we will produce over 50 million fully personalized fantasy football recaps. And in addition to our work with outside clients, we also own and operate the StatSheet Sports Network (www.statsheet.com). As such, we now own and operate 417 fully automated web sites, 500 + Android, iPad and iPhone mobile apps, 2000+ Twitter accounts and 400 Facebook pages covering every team in the NFL, MLB, NBA and NCAA Division I College Basketball and Football. The StatSheet Sports Network is comprised of more than 1.5 million pages of high-quality content all of which is written by our software and powered by a proprietary database of over 3.5 billion sports statistics.

Buzzient, Inc.

Buzzient provides Software as a Service (SaaS) that enables F5000 companies to leverage social media (Twitter, YouTube, Facebook) for improved customer service. The problem Buzzient addresses is that with the rapid growth of social media, consumers now go first to the social channel for registering complaints. F5000 companies are unable to support their customers on this channel unless they can integrate social with their existing customer service, marketing, sales and supply chain applications. The Company’s flagship application, Buzzient Enterprise, is a SaaS application that enables a F5000 company to (1) directly support customers on social media channels, or (2) integrate social data with existing customer service applications from Oracle, Salesforce.com, NetSuite, and others. The market for Enterprise Social Software exceeds $1.1B in 2012, and will exceed $4.5B in 2016(IDC). The TAM is the about 80% of the market in North America, of which over 90% use a CRM solution supported by Buzzient (Forrester). The TAM for Buzzient is therefore $792M in 2012, growing to $3.2B by 2016. The vertical markets where Buzzient applies include High Tech, Retail, Consumer Financials, Travel/Leisure, and Telecom.

Consensus Point, Inc.

Business Description: Consensus Point is a social analytics software company revolutionizing market research with Huunu, our new prediction market research platform. By bringing the thrill of gaming techniques, crowdsourcing and our prediction market algorithm to research, Huunu creates more value from communities and new revenue to market research companies. With traditional research methods, 20% of research respondents are undesirable because they are rewarded only for participation. Huunu rewards accuracy and participation to engage the community. Benchmarks have proven Huunu accurately predicts future outcomes, such as concept testing and product sales forecasts, and is more efficient and valuable than conventional market research methods, such as surveys, polls, or focus groups. Competitive Advantage: Consensus Point provides our cloud-based software as a service platform, Huunu, exclusively to our partners to maximize the value of their established communities for their clients. Using our unique partner administrator, market research and expert network firms provide both qualitative and quantitative results within their solution portfolios. Huunu brings gamificiation and social techniques, along with the proven science of our prediction market algorithm, to market research and market intelligence. Target Market: Market research was a $31.2 billion industry last year, which was a 5.2 percent increase over the previous year, according to the latest Global Market Research report from ESOMAR. Consensus Point goes to market through partnerships with market research firms with strong customer relationships to enhance their revenue through our new Huunu market research platform.

Datamyne, Inc.

Datamyne is a top-ranked provider of international trade intelligence, designed for companies that conduct business on a global basis. Our data – sourced from manifests, bills of lading and other official government documents – covers the import and export transactions of some 50 countries across 5 continents, including the US, and key markets in Latin America, Asia, Africa, and the European Union. Our database is updated each day with the latest available data. Our online search and analysis tools make it easy to capture multiple perspectives on trade, from the details of individual shipments, to the size and direction of trade flows, to multi-faceted profiles of buyers and sellers. Our clients use this data to identify and gauge market opportunities, locate and qualify sources of supply, benchmark supply chain performance, and outmaneuver their competitors. Access to Datamyne is by subscription. Access to the most recent three months of data is available at our website via pay-as-you-go (by credit card) On Demand. Soon-to-be released Datamyne for Mobile can be used to find product markets and connect with qualified traders. Datamyne Profiles (summaries of companies trading activities over the past year) is available for integration via an API. What sets us apart from other trade data providers? Size, speed, simplicity, service and market savvy. We build and maintain the world’s largest searchable database of import-export trade. Our US import data is first to the marketplace, delivered within 24 hours of receipt from US Customs and Border Protection. Our easy-to-use interface makes it simple to do complex market and sourcing research. Each customer gets one-on-one, personalized support from one of our team of experts. The people who work with our customers, our trade data specialists, combine on-the-ground knowledge of markets here and abroad with professional experience in key industry verticals. To learn more, visit us at www.datamyne.com

Delve

Each day, news is shared across organizations in scattered, haphazard ways that fail to inform employees and educate teams. Enormous amounts of knowledge are frittered away due to a lack of proper tools. Delve offers a powerful alternative: a personalized, curated news reader for each employee, and a simple social layer to share relevant stories with colleagues. It saves professionals time and turns news into knowledge inside organizations.

Enlyton

Enlyton is the first cloud-based enterprise search and content discovery company. Organizations that need to manage diverse digital assets rely on Enlyton to inventory, organize, connect and present creative search-based applications. Unlike legacy and open-source solutions, Enlyton allows you to keep content where it is and make it searchable in days, not months. Enlyton’s mathematical semantic technology enables discovery of both internal AND third-party content, regardless of structure or location. With no burden on storage or processing infrastructure, enterprises get a flexible, lower cost solution, and digital asset managers get a simple interface to organize and create search-based applications for their audiences.

Gust

Gust is the global, secure, infrastructure platform for the early stage entrepreneurial finance ecosystem. It provides investors, entrepreneurs and all the organizations that support them, with everything needed to connect and collaborate on funding decisions and investor relations from pitch to exit. Investors on Gust find new investment opportunities, connect with entrepreneurs, and manage their deal flow. Entrepreneurs use Gust to find the right investors and manage all their investor and mentor relationships. Accelerators, incubators, business plan competitions, universities and governments use Gust for applications, Demo Days, collaboration and regional portals. With over 160,000 early stage companies and 40,000 accredited early stage investors actively engaged, Gust is the official platform of over 1,000 angel groups and venture funds worldwide, and is the official national entrepreneurial finance platform of 15 countries.

Movable Media

MovableMedia is focused on “opening the author channel” for brands and publishers. Our insight is that authors recruited for custom content can be a major source of distribution and audience, when their contributions are measured and compensated properly. MovableMedia has developed a unique technology solution (the “Author Tag”) to help authors move their audiences. We work with a number of major brands such as General Mills, P&G, and Williams Sonoma.

PublishThis

PublishThis is a cloud-based content marketing platform that enables brands, retailers, media companies and trade associations to more easily publish fresh, compelling content across all of their marketing channels at scale. Powerful search and curation solutions help businesses better engage their customers, build thought leadership, improve competitive intelligence, increase lead conversion, and reduce digital publishing costs. WHAT SETS PUBLISHTHIS APART PublishThis has developed a unique content discovery engine that marries next-generation semantic search technology, social monitoring and human curation tools to deliver brands and business a faster, more efficient, technology driven solution to scale their content marketing and publishing efforts. Content feeds can be curated in minutes, mixing a company’s own library of content with the real-time web for any topic, and easily published to websites, microsites, newsletters, tablets and social pages with little or no IT support.

Visual Revenue Inc.

Visual Revenue is the leading provider of real-time, content placement recommendations for online publishers. We help editors and producers across the globe by providing them with up to the second suggestions on the optimal layout for their content throughout their online publication based on audience interest, publisher objectives and editorial tone. We report on the real-time performance of the Homepage, Section Front Pages and Article pages, identify exactly how each piece of content is performing right now and model how that content will perform about 30 min into the future. We then provide a very specific set of recommendations on what item of content will perform best in which position. The Visual Revenue platform also provides editorial teams the ability to instantly A/B test story headlines as well as manage their social media strategy; from real-time reporting to recommendations on which content to tweet/post and at what time. Our platform results in an average 30% increase in engagement, enables editors to act faster and with more confidence and helps publishers work towards their given objective e.g. increase time spent, App downloads or paywall subscriptions.

 

 

 

Registration Tips and Tricks

The SIIA recently switched over our database and CRM system, so when registering for IIS Breakthrough 2013, you may notice the change. The new system will allow members and non-member alike to register for events, manage privacy preference and subscriptions. Its designed so that each person has an “account” that you can log into and from that account you can easily manage everything.

Since the system is new we thought we would talk you through a tutorial for the system for IIS Breakthrough 2013.

1. Login by logging in you will save yourself time on registering for SIIA events. Select the “remember me” box and the system will automatically recognize you and your preferences moving forward. You can change your preferences at anytime, under manager your account. An added bonus is that you will be logged into the SIIA site overall, so members will have access to all SIIA member resources without further logins! you can retrieve your login information here.

2. New users if you have never participated in a SIIA event, you will need to follow the 3 step process to create a user account.

Step 1 Enter your contact information. You can attach your individual user account to your company by selecting the “Find my Company” button.

Step 2 If you attached your information to a company, please confirm your company address. If you did not attached your information to a company please complete address information.

Step 3 If you are interested in receiving communications from any specific area of the SIIA, please indicate your preferences, the select the “Create Contact” button.

Once you’re done, you’ll receive an email from membership@siia.net with the Username and Password. After your initial login and registration, your information will be stored in our system so you don’t need to re-create a user ID or profile again. Note: If you think you may have an ID and forgot, contact membership@siia.net OR walk through the steps to reset on your own.

With the new registration system, you decide exactly what you want to participate in while at IIS, and all of the information will be emailed to you at the end of the registration process.

If you have a promotional code you will be able to enter it on the Shopping Cart screen of the registration process.

Finally, if you have any problems with the registration process please contact James Gerald, Event Registrar (jgerald@siia.net or 202.789.4478).

Thanks, and happy registering!

From the Judges Interview Tips for Previews Applicants

 

Larry Schwartz, President, Newstex
Larry Schwartz, President, Newstex

With the Previews application deadline coming up November 21, I sat down with Previews Chair/Judge Larry Schwartz, to get some tips on what makes for a successful previews presentation, both to the judges and at IIS 2013 in January.

JH: What sparked the Previews concept?

LS: Wow that tests my memory. It started organically with me and Ed Keating. I was frustrated that small companies were not getting enough exposure at SIIA, and SIIA was not enough to bring small companies/startups into the SIIA community. Ed and I had several lobster roll sessions and came up with the idea, originally as a stand alone conference the day before IIS.

JH: What is your most memorable Previews moment?

LS: Two come to mind, first when Fred Wilson spoke at I believe the first Previews event. It was a great speech about information wants to be free. Watch it here.

My second moment was the Alumni lunch we had in 2008 and 2009 I believe. It was a great to see all of these content related companies networking under the SIIA previews banner.

JH: Rumor has it that you are the “Simon Cowell” of the Judges. If you’re Simon, then who is Paula?

LS: Ha! You mean who gives the love? Randy Marcinko :-)

JH: You have been judging previews since it launched in 2007. What is the best advice you could give potential applicants?

LS: When presenting your company in 5 minutes tell a story! The audience does not want facts and figures about your startup or hear your 10 page resume. They want you to tell a story about the problem your company is trying to solve. Some of the best Previews companies were the ones that described the problem and then showed how they were solving it. Boardroom Insider is a great example. They are helping to solve the problem of finding detailed information about senior executives by using public source data to build deep and insightful profiles of senior executives at major companies nationwide. Tell a great story that solves a problem.

 ________________________________________________________________

About Previews

Previews showcases innovative B2B content companies – publishers, media, content aggregators, and technology plays – who have at least a Series A round of financing, generate less than $10 million in sales, and have actual customers. If that describes your company, apply now.

Selected companies will present at IIS 2013 to over 300 leaders from the information industry. Previews presenting companies present to secure funding, strategic partnerships, new customers or even an exit.

Apply Now

Questions? Contact Jennifer Hansen.

Apply to Present Your Company at the 2013 SIIA Previews

Do you want to present your company to over 300 information industry leaders and decision makers? Are you interested in finding investors, partners, or acquisition opportunities? If you answered “yes” to either of these questions, then you should apply to present your company at the 2013 SIIA Previews.

For the past six years, SIIA Previews have showcased innovative content companies, including publishers, media, aggregators, and technology plays, and the 2013 SIIA Previews will feature the 100th Preview Company!

You can view updates on all of the SIIA Previews alumni and apply to present at the 2013 SIIA Previews on the SIIA website. Browse through the alumni list and you’ll see companies that have achieved great success. Examples of companies that have been acquired since they presented at an SIIA Previews event include:

  • Pubget: Acquired by Copyright Clearance Center
  • Associated Content: Acquired by Yahoo! for $100 million
  • FeeDisclosure.com: Acquired by Bankrate
  • Keibi Technologies: Acquired by Lithium Technologies
  • TutorVista: Acquired by Pearson
  • Generate, Inc.: Acquired by Dow Jones

SIIA Previews Qualifications and Application Instructions

Does your company qualify?
To apply to present your company at the 2013 SIIA Previews, yours must be a B2B content company that provides content or content technology products or services (e.g., publisher, content aggregator, technology play) with under $10M in revenue and actual customers. Furthermore, your company must not have received more than a Series A round of financing and must not generate more than $10 million in sales.

How do you apply?
You can apply online. Nominations open on October 9, 2012 and close on November 21, 2012.

How are presenting companies selected?
Nominated companies will present a 5-minute pitch to the Previews Selection Committe via webinar during the first two weeks of December. The committee will identify the top companies to present at the January 30th SIIA Previews event during the SIIA’s IIS 2013: Breakthrough conference, which will be held from January 30-31, 2013 at Pier Sixty in New York City. The final five SIIA Previews presenting companies will be announced the week of December 20, 2012. Selected SIIA Previews presenters will have an opportunity to be coached by the Selection Committee, which will be scheduled during the first two weeks of January 2013.

What should presenters know about the event and their participation in the event?
Presenting companies will get five minutes plus a question and answer session in front of leaders of the information industry. The audience will vote on the “Most Likely to Succeed.” Presenting companies also have an opportunity to exhibit and showcase their product throughout the two-day IIS 2013 conference, and they can attend the IIS Reception where they can network with other IIS attendees.

When the winning company be announced?
The SIIA CODIE Awards event wraps up the IIS 2013: Breakthrough conference on January 31, 2013. The presenting company that received the most “Most Likely to Succeed” votes during the SIIA Previews event will be announced during the ceremony.

Newstex President Larry Schwartz will be a member of the SIIA Previews Selection Committee again this year. Even if your company isn’t a match to apply to present at the SIIA Previews, we hope to see you at IIS 2013: Breakthrough.

You can get all of the details and apply on the SIIA website. Good luck to all of the 2013 SIIA Previews applicants!

_______________

This post was written and originally posted by SIIA Member Newstex.

Students & Recent Grads: SIIA’s Content Division is Seeking a Membership & Marketing Intern

The SIIA Content Division is seeking a membership intern and a marketing intern. Both internships are 20 hours/ week and are paid. For more information, or to apply, please visit the links below.

SIIA Content Division: Membership Intern

SIIA Content Division: Marketing Intern

Meet IIS Breakthrough Keynoter, Brewster Kahle

Brewster Kahle, Internet Archive

Brewster Kahle, founder and leader of the Internet Archive is not shy in his intentions. At the Internet Archive “we want to collect all the books, music and video that have ever been produced by humans,” Mr. Kahle said in a recent NYT Article. And he’s getting there.

Internet Archive, a giant news and artifact aggregator and data digitizer, is already on its way. “As of Tuesday, the archive’s online collection includes every piece of news produced in the last three years by 20 different channels, encompassing more than 1,000 news series that have generated more than 350,000 separate programs devoted to news.”

The best part: like a paper library, It’s free to everyone. And starting today, people will be able to search for any article, video, or music content generated in the past 3 years (or longer).

Learn how Mr. Kahle is leading this effort to free content, how it’s legal, how they’re funding this enormous effort, and Brewster’s vision of the future of content and aggregation, at IIS Breakthrough 2013.

IIS Breakthrough 2013

Pearls of Data Wisdom

 DataContent 2012 will cover Data Publishing from every angle, in just a few short weeks. Here are a few pearls of wisdom from the respective perspectives of our speakers.
 
 
 

Gordon Anderson, VP, Content, InsideView

Gordon Anderson

 ”The opportunities presented by the rise of Big Data are both vast and inexorable. But for all the chatter about zettabytes and petabytes, Hadoop and Hive, an obvious fact is often overlooked: Bad data doesn’t become good just by becoming Big. As processing information becomes easier and cheaper, data accuracy will become more difficult and more valuable.

In fact, the same factors that have led to the rise of Big Data are also accelerating the pace of data decay. As the capacity of systems to process data expands, the range of data that is processed will grow in lockstep. At every point in that cycle, errors in the underlying content sets will be magnified.

The challenge of Big Data, then, is not just to harness greater processing power, but also to address the limitations and deficiencies of content creation and maintenance. The challenge of Big Data, in other words, is a question of Right and Wrong.”

Steve Connolly

Steve Connolly, Lattice Engines

 

“Much is said about the proliferation of content and the incredible growth in the amount of the knowledge that is available to people and professionals. Advances in technologies in medicine allow physicians to understand cure rates and treatment plans. The legal industry has been benefiting from big data advances since allowing for pre-trial “eDiscovery” to occur. And finally, big data for sales is quickly gaining traction, but there’s still a long way to go. A recent CSO Insights survey revealed that 89 percent of reps miss opportunities because they still can’t keep up with information. That’s going to change and it’s going to happen in part by identifying the relationships that exist in content that reside within their CRM, marketing automation system, financial systems, in the social selling sphere, in press releases, and in public or proprietary collections. As the users become more accustomed to working with big data and achieve success, the questions will no longer be focused on which data sets need to be used, but instead on how to easily identify and understand the relationships between data sets that will allow reps to be successful. It’s this challenge and this value that generates excitement here at Lattice Engines.”

Jeff Cutler, EVP & GM, Vitals

Jeff Cutler

“There is no excuse for uninformed ignorance. The online availability of the virtually the entire world’s information at our fingertips has become a great enabler of transparency in every aspect of our lives including:
  • professional, personal and social interactions, anything we want to buy, rent, lease or transact, and any decision we make including how to choose the best medical provider”

 

Jim Fowler, CEO, InfoArmy

 ”In the business information industry the value isn’t in the data. The value is in understanding the change in the data.”

 

Sharon Gillenwater

“Ten lessons I have learned since 2009:

Sharon Gillenwater, CEO, Boardroom Insiders

  1. There are no silver bullets–for anything
  2. Business model/pricing is the biggest challenge and needs constant tweaking.
  3. Failure is not bad–it just means you can cross that tactic off your list and stop wondering “What If?”
  4. SEO is the smartest marketing investment you can make.
  5. Google AdWords is a waste of money for B2B publishers with limited budget.
  6. The best editorial model is offshore researchers + onshore analysts/editors + automated tools.
  7. Best business model is subscription plus custom…but keep the custom simple and for subscribers.
  8. Keep your product and offer simple. Complexity = sales obstacles.
  9. Own your customer relationships. Channel partners (content aggregators) are nice to haves–not must haves.
     
  10. Scale doesn’t matter. Customers are discovering that quality trumps quantity.” 

 

Eric Jackson

Eric Jackson, CEO, CapLinked

“The age of firewalls, onsite servers, and implementation teams is coming to an end. Enterprise software is moving into the cloud, and with it we’re seeing a whole new way of doing business. As this transition occurs, it’s no longer sufficient for software merely to protect data. It must also enhance the sharing of it. As the world shrinks and collaboration becomes more important, businesses must utilize technology that lets them curate the distribution of information to their partners, customers, and stakeholders.

CapLinked is taking advantage of this shift by enabling complex business transactions to happen in the cloud. Whether it’s a negotiation between two companies (like an M&A deal or business development agreement) or a transaction involving many parties (like a capital raise), CapLinked’s centralized, dynamic environment helps manage what can otherwise be an unwieldy and data-intensive process. And unlike the legacy virtual data room services—which charge companies more every time they need to open a new room—CapLinked’s subscription model empowers companies to work on as many transactions as they need. The economics of software aren’t the same as the economics of sausage, so there’s no reason to sell it by the pound.”

Frank Russo

Frank Russo, CEO, Fabricating.com

The recent flap over the outsourcing of US Olympic team uniforms to Chinese manufacturers was echoed in a survey by the Alliance for American Manufacturing, which reported that the vast majority of respondents say that manufacturing is the key to America’s strength and bringing manufacturing back to the US should be a national priority.

At fabrciating.com we’re taking a positive step in that direction by making sure that OEM manufacturers have critical data necessary to not only identify US-based contract manufacturers but to assess their capability and capacity, quickly and easily, and to enable the complex communication necessary to specify custom manufactured parts and components so that more of the manufacturing needs of the US can be done by the US.”

Gretchen Teichgraeber

“Delivering more than just high-quality information – delivering high-functioning and useful software – is now a necessity for leading companies in our industry. Sophisticated users want data that can flow seamlessly to their other applications, or for their information product to include features and functionality that replace the need for an external application.”

 Attend DataContent Oct. 9-11, 2012
Register today
 
 



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