Meet a health focused data publisher, Jeff Cutler.
Jeff will be speaking at DataContent, and his mission is to explain how secondary data is becoming a big deal at Vitals, and how you can find robust new data products you might not realize you have.
The vital signs are robust for Vitals, which is a great example of infocommerce – it’s built a proprietary collection of data, uses it to address the needs of a key vertical and is developing multiple lines of business that span B2C and B2B. And Jeff has helped guide it all.
Launched in 2006 and ranked among the top of Inc. 500’s 2011 list, the company has found continued success in providing tools consumers use to control their healthcare. It’s site provides a foundation for “opinion donors” to reveal what’s important to them, and the more they use the site, the more comprehensive the information becomes. The result is that Vitals has amassed the largest extant collection of over 2 million ratings and reviews of doctors that it is now analyzing to create customized data sets and infographics. As a result, the company has become the go-to source for industry intelligence on the quality of medical services and patient attitudes towards specific treatments.
In his session, Analytics for Answers, Jeff will fill you in on how Vitals is using analytics to carve out a niche as a “Patient Empowerment” business, and how you can carve out a central market position by unleashing the power of the data you already have.
Join Jeff and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.
At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.
Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.
Attend DataContent Oct. 9-11, 2012
Register today
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