Meet data publisher Jeff Cutler

Meet a health focused data publisher, Jeff Cutler.

Jeff Cutler, EVP & General Manager, Vitals

Jeff will be speaking at DataContent, and his mission is to explain how secondary data is becoming a big deal at Vitals, and how you can find robust new data products you might not realize you have.

The vital signs are robust for Vitals, which is a great example of infocommerce – it’s built a proprietary collection of data, uses it to address the needs of a key vertical and is developing multiple lines of business that span B2C and B2B. And Jeff has helped guide it all.

Launched in 2006 and ranked among the top of Inc. 500’s 2011 list, the company has found continued success in providing tools consumers use to control their healthcare. It’s site provides a foundation for “opinion donors” to reveal what’s important to them, and the more they use the site, the more comprehensive the information becomes. The result is that Vitals has amassed the largest extant collection of over 2 million ratings and reviews of doctors that it is now analyzing to create customized data sets and infographics. As a result, the company has become the go-to source for industry intelligence on the quality of medical services and patient attitudes towards specific treatments.

In his session, Analytics for Answers, Jeff will fill you in on how Vitals is using analytics to carve out a niche as a “Patient Empowerment” business, and how you can carve out a central market position by unleashing the power of the data you already have.

Join Jeff and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

Attend DataContent Oct. 9-11, 2012
Register today

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Meet data publisher, Frank Russo.

Meet patriotic data publisher, Frank Russo.

Frank Russo, fabrciating.com

Frank will be speaking at DataContent, and his  mission  is to explain how the next generation of marketplaces can be the backbones for entire industries.  He’s proving it with his new launch, Fabricating.com, which is a simple to use online marketplace for highly complex machinery. While the suppliers are small companies with diverse specialties, they are all located in the U.S. This gives the company a clear focus, high purpose and a solid business model.

Fabricating.com’s SourceNow marketplace helps U.S. suppliers fill their pipelines, and buyers build a U.S. supplier network. It streamlines and manages the complexities of sourcing custom-made parts with multi-line RFQs, comprehensive supplier profiles, and tools needed by engineers and purchasing professionals to carve out next-gen supplier networks that, according to Frank, will stimulate the economy and re- energize our nation of makers.

We’ve asked Frank to address not only one of our main conference themes, but also fill you in on some of the hottest trends in data, including analytics and lead gen, so you can you make your data work harder and smarter so you become indispensable to their businesses.

“The recent flap over the outsourcing of US Olympic team uniforms to Chinese manufacturers was echoed in a survey by the Alliance for American Manufacturing, which reported that the vast majority of respondents say that manufacturing is the key to America’s strength and bringing manufacturing back to the US should be a national priority.

At fabrciating.com we’re taking a positive step in that direction by making sure that OEM manufacturers have critical data necessary to not only identify US-based contract manufacturers but to assess their capability and capacity, quickly and easily, and to enable the complex communication necessary to specify custom manufactured parts and components so that more of the manufacturing needs of the US can be done by the US.”

Join Frank, and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

Attend DataContent Oct. 9-11, 2012

Register today

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Meet data publisher, Sharon Gillenwater.

Meet an iconoclastic data publisher, Sharon Gillenwater.

Sharon Gillenwater, Principal and Founder, Boardroom Insiders

Sharon will be speaking at DataContent, and her mission is to tell us why scale does not matter, at least for her business, Boardroom Insiders. Her willingness to challenge conventional wisdom is why we named her a Model of Excellence for her start-up, Boardroom Insiders, in 2009. Back then we wrote, “In terms of the depth of its data and its hand-tooled creation, you might think of a “Hoover’s for executives.” In terms of its deep mining of the web for background information, you might think of ZoomInfo, but with researchers, not machines, building the profiles.”

Three years on, Sharon is satisfied that she has proven that customers want – and will pay for – quality. In her session, Excellence Revisited, she’ll make clear that her “think different” strategy was based on a deep understanding of the market, not just a bold attempt to be contrarian. In fact, Sharon is an expert in marketing strategy, account-based marketing and CXO programs. For more than a decade she operated her own consulting firm, San Francisco Group, creating marketing strategies and programs for Fortune 100 technology companies. In response to her clients’ increased focus on CXO engagement, she founded Boardroom Insiders to provide the most in-depth executive profiles on the market today, and now counts Dell, Accenture, UPS, McKinsey, Juniper, Cisco, Avaya and ConAgra among its many clients.

While so many companies were chasing company data, Sharon will tell us how Boardroom Insiders staked out a claim to high‐end executive data, a market where the need is large, the pockets are deep, and selling is based on relationships, not software.

Ten lessons I have learned since 2009:

  1. There are no silver bullets–for anything
  2. Business model/pricing is the biggest challenge and needs constant tweaking.
  3. Failure is not bad–it just means you can cross that tactic off your list and stop wondering “What If?”
  4. SEO is the smartest marketing investment you can make.
  5. Google AdWords is a waste of money for B2B publishers with limited budget.
  6. The best editorial model is offshore researchers + onshore analysts/editors + automated tools.
  7. Best business model is subscription plus custom…but keep the custom simple and for subscribers.
  8. Keep your product and offer simple. Complexity = sales obstacles.
  9. Own your customer relationships. Channel partners (content aggregators) are nice to haves–not must haves.
  10. Scale doesn’t matter. Customers are discovering that quality trumps quantity.

Join Sharon and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Attend DataContent Oct. 9-11, 2012
Register today

Quick Links:
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Member News July 2012

Member News July 2012


Upcoming Events
09/12 – Members Only Policy Briefing | SIIA
09/13 – Buyer Supplier Webcast on Product Excellence | SIIA
10/09 – Data Bootcamp – a DataContent Workshop | SIIA
10/09 – DataContent 2012 | SIIA

Member Press Releases
Best Bet: Facebook or JPM? | Advice IQ
A Trap: Negative Surprises | Advice IQ
AFP Foundation board strengthened with four new members | AFP
AFP: new management in Brazil | AFP
Euro 2012: AFP wins acclaim from its clients | AFP
AFP Video’s success in the Brazilian Market | AFP
AIA & Architecture for Humanity Select Disaster Response Grant Recipients | AIA
AIA and Architecture for Humanity Select Disaster Response Grant Recipients | AIA
Blackboard Introduces User Purchase Option for Mobile Learning App | Blackboard
Institutional Investor Ranks Bloomberg Co-Founder Top Innovator | Bloomberg
Bloomberg Government and Event Farm to Launch Convention Apps | Bloomberg
Robert Litan Joins Bloomberg Government as Director of Research | Bloomberg
Healthcare Finance Brief Gives Industry Investors New Insight | Bloomberg
Bloomberg Creates First NDF Clearing Link From FXGO to CME Group | Bloomberg
Robert Litan Joins Bloomberg Government as Director of Research | Bloomberg
Bloomberg Launches Real-Time Industry Research Platform Globally | Bloomberg
BurrellesLuce Buys Cision U.S. Print Monitoring Accounts | BurrellesLuce
2012 Olympics Drive Record Number of Books, says Bowker | Cambridge Information Group
Bowker Study Explores Information Habits of Travelers | Cambridge Information Group
CAS and the Council of Australian University Librarians Collaborate to Provide Unlimited SciFinder® Access to Academic Researchers | CAS
Cengage Learning’s Aplia Learning Solution Wins eSchool Media Readers’ Choice Award | Cengage Learning
Cengage Learning Titles Honored at the 55th Annual New England Book Show | Cengage Learning
Gale Brings Business Research into the Twenty-First Century with Launch of Business Insights: Essentials | Cengage Learning
Delmar and DEWALT® Create New Online Portal for Licensing Exam Preparation | Cengage Learning
Cognizant Selected by Philips to Provide Comprehensive Business Transformation Services Globally to Increase Business Agility and Competitiveness | Cognizant
Cognizant Names Michael Patsalos-Fox to Board of Directors | Cognizant
Cognizant Schedules Second-Quarter 2012 Earnings Release and Conference Call | Cognizant
Connotate Announces Record Revenue Growth | Connotate
Set the Direction of Your Data Scraping Software | Connotate
Mintz Levin Signs Copyright Clearance Center’s Annual Copyright License | Copyright Clearance Center
Hovey Williams LLP Signs Copyright Clearance Center’s Annual Copyright License | Copyright Clearance Center
Dow Jones & Company to Acquire Full Ownership of | Dow Jones
U.S. and European Private Equity Fund-raising have best First half Since 2008 | Dow Jones
Wall Street Journal Introduces New “Wall Street Journal Dollar Index” | Dow Jones
Venture M&A Reverses Downward Trend As IPO Market Wobbles | Dow Jones
Two Quick Lessons: FastTrack’s “Send Email Link” and Better Serving Clients | EDR
How current is your data? | EDR
Students’ Credit-Recovery Tactics Raise Quality Questions | Education Week
Cuomo Signs New Law Against Cyberbullying | Education Week
RepRisk announces strategic alliance with FactSet to provide environmental, social and governance (ESG) risk data to their terminals | FactSet
Reviews, articles and reports for information managers: Information Content Newsletter | FreePint
Houghton Mifflin Harcourt Launches Next-Generation Assessment System | Houghton Mifflin Harcourt
New York Department of Labor Selects Houghton Mifflin Harcourt Adult Education Group’s WorkSkills Curriculum Series to Advance New Youth Works Program | Houghton Mifflin Harcourt
iCopyright Granted U.S. Patent on Peer-Policing System | iCopyright
Innodata Reports Second Quarter 2012 Results | Innodata
Innodata Added to Russell 3000 Index | Innodata
FMCSA to research crash data for its CSA program | J.J. Keller
EPA reviews Mercury and Air Toxics Standards final rule | J.J. Keller
Briefs in HOS case due next month | J.J. Keller
Annual FMCSA Drug and Alcohol Inspection Strike Force results published | J.J. Keller
JEGI Represents MMPI Canada in Sale to Informa | JEGI
JEGI Announces Three New Deal Closings | JEGI
SIIA Strategic & Financial Investment Conference | JEGI
JEGI’s 1H 2012 M&A Overview – Active M&A Market Continues, Led by Marketing & Interactive Services | JEGI
The McGraw-Hill Companies Reports Record 2nd Quarter and 1st Half Adjusted EPS | McGraw-Hill
S&P Capital IQ Announces Acquisition of Credit Market Analysis Limited From CME Group | McGraw-Hill
McGraw-Hill Higher Education Enters Consumer Market by Offering Digital Tutor Directly to Students | PR Newswire
New PwC Mobile Innovations Forecast provides early warnings about coming disruptions and opportunities across Technology Sector | PwC
PwC US and Pneuron Form Joint Business Relationship to Build Global Enterprise Big Data Integration Solutions for Financial Services | PwC
Appointment of Linda S. Sanford as a non-executive director | Reed Elsevier
Daniel Lee Named Recipient of ProQuest Dialog Member Achievement Award | SLA
TCS’ F&A platform to ensure on-time accounting for SAS, Europe’s most punctual airline | TATA Consultancy Services
Secular growth, strong volumes drive Q1 | TATA Consultancy Services
TCS China ranked among “2012 Top 10 Global Service Providers in China” | Tata Consultancy Services
Temis Expands Canadian Business by Signing with CAIJ, Quebec Leading Legal Information Access Centre

Serial Entrepreneur Jim Fowler to Speak at DataContent

Meet a well-armed data publisher, Jim Fowler of InfoArmy.

A two-time winner of the InfoCommerce Model of Excellence, Jim will be speaking at DataContent. His mission will be to explain how he plans to use InfoArmy to revolutionize market research just as successfully as he revolutionized lead generation with Jigsaw.

Jim has joined our Excellence in Action session, during which he’ll take us behind the lines of his new launch to show how he’s building a global network of independent researchers to develop and regularly update detailed competitive intelligence reports on every strategically important company on the planet, and in multiple languages.

Jim will also explain how crowdsourced competitive intelligence can take public data well beyond a simple aggregation effort. What sets InfoArmy apart is both its tweaks to the traditional crowd-source model, and the depth and currency of the information it is collecting, and Jim can’t wait to tell you all about it.

Jim Fowler, Founder & CEO, InfoArmy

“Currently, if you want to learn about the competitive landscape for a particular company you must do it yourself. With an InfoArmy competitive intelligence report, however, you can learn in 2 minutes what would have taken 2 days to find on your own.  Simply pull out your iPad as you walk to a meeting or pick up a client phone call and quickly drill down to exactly the information you need. We believe this ability will be invaluable to a wide range of professionals, including financial services firms, executives, and marketing teams.

Other company profiles are often static, whereas InfoArmy reports are updated every quarter. This change in the data is one of the things that makes our reports so valuable because it allows for trend analysis on everything from leadership changes to revenue estimates to website design.

We also understand that data is far more useful when seen in context. InfoArmy reports present the company in the context of its competitive landscape. Our reports pull data from the reports of competitors and allow for direct and immediate comparison. The reports are each created by a team of two researchers, and all of the data are hand-collected and hand-verified.

Our model of crowdsourced competitive intelligence is brand new, and our ambitious goal is to cover every strategically important company on the planet, in multiple languages. In doing so, we aim to recruit an army of disciplined researchers who are able to make a living by creating reports.”

Join Jim and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Attend DataContent Oct. 9-11, 2012
Register today

Quick Links:
DataContent Home
Registration
Conference Program
Networking Opportunities
Speakers
Sponsors
Venue

 

Measured Progress

 We are excited about our partnership with the InfoCommerce Group to produce DataContent 2012, coming up October 9-11 in Philadephia. Below is a blog post by Russ Perkins the founder of InfoCommerce Group. As we lead up to the conference, we will be highlighting posts from his blog which focus on the issues and topics we will be discussing at DataContent 2012. Enjoy!

_______________________________________________________________________________________________

Monitoring what’s going on with online start-ups is not only a great way for me to identify interesting new data-driven products and new market opportunities, it’s also a touchstone for assessing how the publishing industry is doing relative to the best and brightest online innovators. Here are just three recent examples, each interesting to me in a different way. Read more

Meet DataContent 2012 Speaker Gordon Anderson

Gordon Anderson

Gordon Anderson, VP, Content, InsideView

Meet a very well-connected data publisher, Gordon Anderson of InsideView.

Gordon will be speaking at DataContent and his mission there will be to show you how to turn data into intelligence. He’ll also explain how making your customers smarter can really pay off.

In the Knowing What You Don’t Know session, Gordon will explain how InsideView is turning the tsunami of online data into analysis that salespeople use to identify and connect to the most relevant prospects at the precise moment when their product or service is needed.

We’ve asked Gordon to be sure to explain how 25,000 different content sources, including social media and traditional editorial sources, are turned into real-time intelligent data that makes salespeople look – and work – a lot smarter.

“The opportunities presented by the rise of Big Data are both vast and inexorable. But for all the chatter about zettabytes and petabytes, Hadoop and Hive, an obvious fact is often overlooked: Bad data doesn’t become good just by becoming Big. As processing information becomes easier and cheaper, data accuracy will become more difficult and more valuable.

In fact, the same factors that have led to the rise of Big Data are also accelerating the pace of data decay. As the capacity of systems to process data expands, the range of data that is processed will grow in lockstep. At every point in that cycle, errors in the underlying content sets will be magnified.

The challenge of Big Data, then, is not just to harness greater processing power, but also to address the limitations and deficiencies of content creation and maintenance. The challenge of Big Data, in other words, is a question of Right and Wrong.”

Join Gordon and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Attend DataContent Oct. 9-11, 2012
Register today

Quick Links:
DataContent Home
Registration
Conference Program
Networking Opportunities
Speakers
Sponsors
Venue