Digital Discourse / Archives for Kathy Greenler Sexton

DataContent 2012 to Take Place Oct. 9-11 in Philadelphia

September 13, 2012 By

SIIA will host the 20th annual DataContent Conference October 9-10 in Philadelphia, in partnership with InfoCommerce Group. The event is the only conference devoted solely to producers of commercial data products. DataContent offers a deep and highly focused discussion of business information and attracts many of the leading players driving the commercial data industry.

DataContent 2012 will focus on why the data business is the hottest segment of the information industry and identify the most profitable trends to help executives pinpoint new business opportunities. Conference highlights include:

Keynote from Jim Swift, President and CEO of Cortera
Swift will discuss the evolution of community-based content, which has transformed a wide range of industries, and what the future community-based assets will look like and achieve.

Executive Panels on Data Trends & Innovations
DataContent 2012 will also include a number of executive panels about the increasing role of commercial data – both Big Data and small, specialized datasets, known as “Little Data” – as well as emerging innovations in data analytics that are driving business growth for many publishers.

Model of Excellence Awards
This exclusive awards program honors leading database producers that are revolutionizing the industry and bringing data to life. Throughout the conference, DataContent 2012 will spotlight this year’s honorees as well as past winners.

Register online or view the complete schedule of events.

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

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Filed Under: Content, Content Events, Data Content, DataContent Tagged With: , ,

SIIA Announces Presenting Companies for Strategic & Financial Investment Conference 2012

June 15, 2012 By

SIIA today announced the slate of presenting companies for its 2012 Strategic & Financial Investment Conference to be held next week, June 21, at New York City’s Princeton Club.

The SIIA Strategic & Financial Investment Conference features 22 presenting companies from across the media, digital content, information services, software, and education technology industries. While companies vary in size and lifecycle stage, they are all seeking a ‘next stage’ opportunity, which could include an add-on acquisition, a strategic partnership, a round of investment, or an exit. Attendance is by invitation-only and is filled to capacity with a distinguished group of 250 corporate strategic executives and financial sponsors.

“SIIA is excited to host this annual conference that brings together a unique mix of presenting companies with the key players needed to stimulate financing, strategic partnerships, acquisitions and other successful exit opportunities,” notes Kathy Greenler Sexton, VP & General Manager of the SIIA Content Division. “On behalf of everyone at the SIIA, congratulations to all of the companies that are presenting on Thursday.”

The slate of presenting companies includes:
• Chaikin Stock Research
• ComiXology
• Connotate
• Corent Technology
• Cortera
• Drive Factor
• Engage 121
• Footsteps2Brilliance
• iNET Interactive
• Magnify Networks
• MAM Software Group
• NewsLook
• Nexonia
• PaySimple
• Perfect Market
• Pontiflex
• reInvention LLC
• Send Word Now
• Strata Decision Technology
• The Receivables Exchange
• TMP Worldwide
• Zadspace

Learn more about presenting companies.

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

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Filed Under: Content, Digital Media & Software Investment Conference Tagged With:

Member Spotlight – American Institute of Architects talks Digital Strategy

April 30, 2012 By

I had a chance to chat with Kevin Novak, Vice President, Integrated Web Strategy and Technology for American Institute of Archetects (AIA) and new Content Division Board member, to learn more about AIA how they are monetizing over the web, and what they hope to get out of their SIIA membership.

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Kathy: Hi Kevin, tell me about American Institute of Architects and what you do.

Kevin: The American Institute of

Kevin Novak, Vice President, Integrated Web Strategy and Technology, AIA

Architects, a 501C6 organization, is an individual membership association for the Architect profession. The AIA generates 60m+ in revenue on a yearly basis from dues and non-dues based revenue sources and has over 80,000 members. I am the Vice President of Integrated Web Strategy and Technology for the Institute. In this role I oversee the Institutes’ Web Strategy, user experience and Web products including its virtual convention and other revenue generating services and information delivery products. I also co-lead the Institute’s Knowledge Strategy and resulting products that are delivered through web platforms and portals. In addition, I have overall leadership and management of technology and systems serving the Institute and its members.

Kathy: And who are your members/ customers?

Kevin: The organization’s core customer demographic is the Architect Profession. The AIA however, through its Contract Documents and other products, has customers throughout the Built Industry including attorneys, engineers, construction firms, and government.

Kathy: What is unique about AIA?Kevin: What a good question. I get to use and build expertise in several areas given my dual focus on the web and technology at AIA. The dual focus allows me an opportunity to be responsible for the web based revenue generation and products, building new products and business cases while focusing on the user and customer experience and the overall technology of the Institute. It all keeps the day very interesting.

Kathy: What are the unique challenges you have in your business and how you go about solving them?

Kevin: My major challenge is meeting demand, innovation and service with a limited pool of resources and funding. The organization, its members and staff are innovative and creative and there are so many good things we should or could be doing. Therefore, prioritization and reality become key.

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Kevin: I believe technology is moving at a faster rate of adoption than in previous times. The consumerization and the resulting demands are going to continue to put greater and greater pressure on organizations to accommodate. Faster innovation and adoption will be critical to survival.

Kathy: What do you hope to get out of your SIIA membership?

Kevin: Knowledge and networking. SIIA offers a great and diverse group of members who are in similar businesses or business focus. I look forward to having an opportunity to make an impact for the overall membership while developing great industry peer relationships that can aid me in my focus and activities.

Kathy: One thing the industry doesn’t know about you (personal item e.g. avid skier, etc. … ) or others in your company?

Kevin: Although I am immersed constantly in the web and technology in both my personal and professional lives, I still need to ‘write” on paper. I am most creative with a pencil…

To contact Kevin please reach out via Twitter @novakkevin or shoot him an email at: kevinnovak@aia.org

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

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Filed Under: Content, Content Events, Uncategorized

Content VIA Platforms Conference to Feature Execs from Altimeter Group & Storify, All Things D’s Kara Swisher

April 26, 2012 By

SIIA today announced keynote speakers for Content VIA Platforms-an all-new event that will address the multiplatform publishing challenges and opportunities facing publishing, media and information companies. Content VIA Platforms will be held May 9-10 at San Francisco’s Palace Hotel.

Publishing content across multiple emerging platforms is one of the biggest challenges facing information and news providers this year. At Content VIA Platforms, industry leaders will provide strategies for companies to maximize their audiences and revenues by utilizing a variety of different platforms, monetization strategies, devices and app distribution models, and more.

Content VIA Platforms will feature a number of mobile, publishing and technology thought leaders and key executives from the information industry. Keynote speakers include:

• Burt Herman, Co-founder, Storify
• Charlene Li, Founder, Altimeter Group
• Chris Silva, Mobile Industry Analyst, Altimeter Group
• Kara Swisher, Co-Producer & Co-Executive Editor, All Things Digital, The Wall Street Journal

Kathy Greenler Sexton is Vice President and General Manager for the SIIA Content Division.

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SIIA Content Division Announces 2012-2013 Board of Directors

April 3, 2012 By

SIIA has announced its new Content Division Board of Directors for the 2012-2013 term!  These newly elected executives from SIIA member companies will develop and prioritize the Division’s initiatives and determine the projects, activities and events to be undertaken.

Newly elected and reelected board members serving 2 year terms are:

  • Nancy Aldrich-Ruenzel – Vice President and Publisher – Pearson Education
  • Simon Beale – SVP, Global Sales & Training – ProQuest
  • Chris Broekhoff – COO, VP Business Development – MEI
  • Dan Duncan – Sr. Director, Government Affairs – The McGraw-Hill Companies
  • Barry Graubart – Vice President, Marketing – ReisReports.com
  • Kevin Novak – Vice President, Integrated Web Strategy and Technology – The American Institute of Architects
  • Larry Schwartz – President – Newstex, LLC

They will join the following members who are continuing their service on the board:

  • Robert Barber – CEO – Environmental Data Resources
  • John Blossom – President – Shore Communications Inc.
  • Anthony Capon – Vice President, Content, Corporate Markets – Dow Jones & Company
  • Edward Colleran – Senior Director, International Relations – Copyright Clearance Center
  • Adam Gross – CMO – The Jordan, Edmiston Group, Inc.
  • Edward Keating – Chief Content Officer – BLR
  • Daniel Kortick – Partner – The Wicks Group of Companies, L.L.C.
  • Scott Livingston – Vice President – LexisNexis Group
  • Peter Marney – Senior Vice President, Global Head of Content Marketplace – Thomson Reuters
  • Guillaume Mazieres – Executive VP, North America – TEMIS
  • Ann Michael – President & Principal Consultant – Delta Think, LLC
  • Jeffrey Massa – President & CEO – YellowBrix, Inc.
  • Robin Neidorf – Director of Research – Free Pint Limited
  • Claudio Pinto – Director Business Development – Thomas Industrial Network
  • Frank Rubino – Director – MarkLogic
  • Daniel Schaible – SVP Content – BurrellesLuce
  • Mary Jo Zandy – Managing Director – Berkery, Noyes & Co

“The SIIA Content Division is successful because of our members, and our success is most apparent in the strength of our Board of Directors,” noted Ken Wasch, SIIA President. “The commitment made by these industry leaders allows SIIA to draw more companies into our community and grow our influence in the digital information market and the broader technology sector.”

I would like to add that the content industry is deep in talent and leadership, and we are proud to reflect its quality in the people serving on our Board of Directors. The Content Board members bring industry perspective to discussions, act as the voice for our member companies, and help SIIA advance business priorities for the industry. Welcome all!

Kathy Greenler Sexton is Vice President and General Manager for the SIIA Content Division.

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SIIA Member Spotlight: Crowd Fusion, The Agile Data Model

April 2, 2012 By

I had a chance to talk with Crowd Fusion’s CEO Brian Alvey to learn how Crowd Fusion uses an Agile Data Model to shake up the market and get customer’s sites and apps to market quickly and efficiently. Brian is also speaking at Content VIA Platforms  on May 10 in San Francisco where he will share experiences and war stories gained working on behalf of major publishers interacting with Apple, Facebook, Android and other platforms.

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Kathy: Hi Brian, tell us about your Crowd Fusion, what you do?

Brian Alvey, CEO, Crowd Fusion

Brian: Crowd Fusion is high-end multi-platform publishing software. These days publishers need to do more than ever, but they need to do it with tighter budgets. Crowd Fusion makes it easy to publish the same content to all the latest platforms and devices — all without expanding their production teams.

 

Kathy: Who are your customers?

Brian: Publishers and large brands. Our platform has been used by TMZ, Warner Bros/Telepictures, Myspace, The Daily, Essence and Best Buy’s Tecca.com.

 

Kathy: Tell is what is unique about Crowd Fusion?

Brian: We invented an agile data model that lets us and our customers get sites and apps to market faster and iterate more frequently.

 

Kathy: What are some unique challenges you’ve experienced at Crowd Fusion?

Brian: We work with high-end publishers and big media brands, so we’ve had to solve for 3 kinds of scale: traffic, content and workflow. One of our strengths is that our platform is cloud-native. Not only can you manage content in our CMS, you can also launch new servers and coordinate infrastructure all using a web browser — even on an iPad.

 

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Brian: Tablet publishing. Multi-platform publishing. Mobile commerce.

 

Kathy:  What do you hope to get out of your SIIA membership?

Brian: Meeting people who face the same publishing and technology challenges we deal with.

 

Kathy: One thing the industry doesn’t know about you or others in your company?

Brian: We are a completely virtual company. We have no real office space. Our team works from home, Starbucks, customer offices, grandma’s house, wherever. We have 30 people and they are spread out across 18 U.S. states, Canada, New Zealand, Australia and Italy.

 

Kathy: Whats the best way to contact you?

Brian: On Twitter: @crowdfusion or @brianalvey for me, Or by email: brian@crowdfusion.com.

Kathy Greenler Sexton is Vice President

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Filed Under: Content, Content VIA Platforms, Platforms, Social Media Tagged With: , , , ,

Creating Energized Enterprises: A New SIIA Member Interview with Marc Strohlein of Agile Business Logic

March 29, 2012 By

I had a chance to talk with  new SIIA Member Marc Strohlein of Agile Business Logic and learn how Agile Business Logic is helping create energized enterprises. Marc is on also on the Steering Committee for Content VIA Platforms May 9-10 in San Francisco.

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Marc Strohlein, Agile Business Logic

Kathy: Tell me about your company, what you do.

Marc: At Agile Business Logic we create energized enterprises by helping organizations to optimize strategies, people, processes, and technologies and their interactions. I apply my experience gained as COO, CTO, CIO, and SVP of Operations at companies including Outsell Inc., Classroom Connect/Harcourt, Gartner Group, and Dataquest, to ensure that my clients have the right strategies, talent, organization, and technologies to succeed.

My passion and focus over my career has been in unlocking energy, focus, innovation, and growth in individuals, teams, and organizations—creating energized enterprises that outperform their peers. Now at Agile Business Logic , I work with technology and help with positioning, messaging, and go-to-market strategies. Technology marketing is growing increasingly difficult with crowded and noisy markets—it takes highly relevant and well-timed content to get potential buyers attention. I help vendors implement a “buyers journey” approach to content marketing.

 

Kathy: That’s great Marc, and what types of organizations do you typically work with?

Marc: I work with organizations of all types, but especially like working with publishers and information providers. I have been in the information industry much of my career and I have a deep appreciation for the power and value of getting the right information to the right person at the right time to help businesses cope with challenging and volatile business environments. I also like working with associations as I bring ideas and expertise from the for-profit world that are often new to non-profits. And, as I noted, I work with technology vendors, especially those that sell content software technology solutions.

 

Kathy: What is unique about your approach?

Marc:  I focus a lot of attention on the components of an organization and how they interact; in other words, I take a holistic systems view of organizations and create recommendations and solutions based on that viewpoint. I also pay a lot of attention to people, culture, and management styles, even when the problem at hand is purportedly technology related. Most technology-driven initiatives, whether product or enterprise, either succeed or fail based on how well peoples’ needs and behaviors are considered and integrated into solutions.

That also applies to the vendor side of my practice—the challenge for vendors is to get inside the heads of their prospects and I use my years of experience as a CIO and CTO buying and managing technology, as COO and business executive leveraging technology, and as an industry analyst studying and writing about technology to help them solve that challenge.

 

Kathy: Thanks Marc, is there any new or recent news you would like to share?

Marc: I’m three chapters into writing a book on Energized Enterprises for publication later this year.

 

Kathy: Very exciting!  Tell me more about what the book will cover.

Marc: Sure–the book is about tapping hidden or latent energy in organizations. It’s for managers and executives that have made investments in talent, technology, and consulting and training, but still find their teams or organizations unable to perform effectively. The book contains frameworks and tools to help tap the latent energy and create “energized enterprises.”

 

Kathy: We’ll keep our eye out for updates on the book. What do you see as the biggest trends in the industry the next 12-18 months?

Marc: Tablets, HTML5, cloud computing, mobile and big data are the most obvious technology trends, but I like to study disruptive forces and their interactions and have found that the most potent disruptive forces come from the confluence of multiple trends. For example, while the rise of cloud computing, big data, localized computing, semantic technology, and social media are all important trends on their own, collectively they are going to enable massively scalable hyper-personalized content and advertising—that is beyond the 18 month horizon, but the early strands are starting to become visible. This is a classic “skate to where the puck is going” opportunity for publishers.

 

Kathy: So what is the best way for people contact you?

Marc: Email me at mstrohlein@agilebusinesslogic.com or call me: 650.766.1067

 

Kathy: Thanks Marc, we’ll also make sure to look for book and business updates via twitter @mstrohlein!

Kathy Greenler Sexton is Vice President and General Manager for the SIIA Content Division.

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