Digital Discourse / Archives for Nadia Hassairi

The Gamification of Data

June 24, 2013 By

Post by: Russell Perkins, ICG

Russell Perkins, ICG

Marketing research is really all about gathering data, and a lot of that data is gathered via surveys. And, not surprisingly, market researchers are finding it harder than ever to get people to participate in their surveys, finish the surveys even when they do participate, and supply trustworthy, high quality answers all the way through. It’s a vexing problem, and it is one that is central to the future of this industry. 
 
That’s where gamification comes in. Some of the smartest minds in the research business think that by making surveys more fun and more engaging, they can not only improve response rates, but actually gather better quality data. And this has implications for all of us.
 

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Meet New SIIA Member: Information Evolution

June 18, 2013 By

The SIIA is pleased to announce a new addition to its Content Division – Information Evolution. The following interview between Matt Manning and Kathy Greenler Sexton outlines how Information Evolution is helping information businesses keep their costs of maintaining databases as low as possible.

 

Kathy: What does Information Evolution do?

Matt: We help information businesses keep the cost of maintaining their databases as low as possible through a combination of services including dedicated telephone verification and surveying teams, experienced Internet researchers and data analysts, managed crowdsourcing, and custom process reengineering, including the integration of cutting edge technology solutions.

Matt Manning, President, Information Evolution

Kathy: What types of companies (If any) do you look to partner with?

Matt: Our partners are specialized technology firms with breakthrough products that speed data processing efforts and decrease costs. We also like to think of our relationships with all of our customers as being partnerships, and we structure our relationships to be flexible and responsive. This approach is especially valuable to startups and other firms who are blazing new trails and need to turn on a dime as they shape and tweak these new services.

Kathy: Who does your company sell to?

Matt: Companies whose primary products are information, specifically data. Our clients have included firms such as Reed Business Information, Sage Publications, and R.R. Donnelly.

Kathy: What is unique about what you do?

Matt: We’re versatile. We can handle data supply chains from end to end, starting with the initial database design through the delivery to the end user, or we can take care of specific segments within a given data supply chain. Each of our clients gets a tailored combination of IEI resources that acts as an extension of their in-house teams. IEI also uses both automated and human resources both for data collection and QC processes, creating a unique combination of checks and balances that ensure a high-quality results. Our white paper, Poka Yoke Processes and Database Quality explains some of our automated QC solutions.

Kathy: Tell me about some unique challenges you have in your business and how you go about solving them.

Matt: We have been asked to reinvent several longstanding, well-established data management processes. Every time, we s

Kathy Greenler Sexton, VP & GM, SIIA Content Division

tart with a blank slate and three simultaneous goals: reduce costs; improve and deepen data value; and, increase throughput speeds. More often than not, the process of “pushing the envelope” to achieve our “better, cheaper, faster” goals has led us to the new methodologies that can be applied to a variety of data projects.

Kathy: Is there any recent news that you’d like to announce?

Matt: We recently announced a partnership with the cloud-based data discovery firm Enlyton that offers a compelling alternative to other search and discovery technology providers.

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Matt: The development of hybrid approaches to data processing that involve crowdsourcing, machine-driven processes, and in-house human resources working seamlessly together is one of the most important trends we see right now, and one that we expect will continue in the near term. We also expect to see better products based on improved search and discovery tools. There will be more video in content products as well.

Kathy: What do you hope to get out of your SIIA membership?

Matt: We’re looking forward to mixing with more firms that are shaping the future of the information business.

Kathy: One thing the industry doesn’t know about you (personal item e.g. avid skier, etc. … ) or others in your company?

Matt: Matt Manning, President, and Daniel Hutton, Sales Director, are avid bikers. Kevin Dodds, Project Manager and managed crowdsourcing expert, is a professional musicians in his spare time, and is the author of a biography of Eddie Van Halen. Shyamali Ghosh, Chief Quality Officer, is fluent in French and German and has recently become interested in Southeast Asian languages.

Kathy: Do you have a Twitter handle?

Matt: CJB_AUS

Kathy: Company URL?

Matt: http://www.informationevolution.com

Kathy: What is the best way to contact you?

Matt: Email to info@informationevolution.com

 

 

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Filed Under: Content, Data Content, DataContent, Uncategorized Tagged With: , , ,

People Power

June 10, 2013 By

Russell Perkins, ICG

Post by: Russell Perkins, ICG

There was news this week about the formation of Bloomberg Beta, a new venture capital fund sponsored by data company Bloomberg LP. One of Bloomberg Beta’s early investments is a company called Newsle, that will alert you whenever someone you specify (a friend or colleague) is in the news.

This is a tough nut to crack. Searching thousands of news sources and trying to determine if the John Smith mentioned in an article is the same John Smith of interest to you is a complex undertaking. But what really intrigued me is that those who have written about Newsle see another major problem that the company faces: lack of activity. Think about it. If you import your list of Facebook friends (something Newsle encourages you to do), the chances of any of them appearing in news stories is pretty low. That means most people will sign up for Newsle and nothing will happen, not because Newsle isn’t working, but because there is no news to report.

But what if Newsle flipped its model? Instead of serving individuals who for the most part have small lists of mostly boring contacts, why not hook up with commercial data publishers, many of whom have tens and even hundreds of thousands of contacts in their databases?

Read more here

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SIIA Digital Content and Media Summit: Save the Date September 23-25

May 29, 2013 By

 http://www.siia.net/london/2013/images/header_london.png

 

The SIIA Digital Content & Media Summit, September 23-25 in One Wimpole Street, London, identifies the skills media owners must acquire and brings together organizations outside media that excel in these fields to put a fresh perspective on the challenges of digital.

  • Technology trumps content – how to use data & content to develop solutions for customers and behave like a tech firm
  • Free to paid – how to use free content, search & social to extend reach and convert users to paid services
  • New charging models – innovative models to monetize content, beyond paywalls and subscriptions, to membership & site licenses
  • Multi-platform content – how to adapt content for global, live, mobile platforms and exploit new formats: audio, video, data
  • The empowered customer – nurturing communities, tracking behavior and offering personalized solutions & services
  • Collaborative advertising – working with commercial partners to help brands influence & engage with your audience

With a blend of keynotes, interviews, panel debates, case studies, workshops, research data, round table discussions and networking sessions, the Digital Content & Media Summit will enable you to reshape your media business for the digital challenge.

The 2013 Digital Content & Media Summit will provide your company a premier opportunity to gain access to and network with hundreds of key decision makers from the strategic and financial investment community. Sponsor the conference to strengthen your brand image, increase your visibility, and show your company’s strong commitment the software and information industry. Various sponsorship packages are available here.

REGISTER NOW

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DataContent 2013: Save the Date October 15-17, 2013

May 23, 2013 By

Data Content 2013 - Data is Destiny -

Though data is destiny, success is far from inevitable. It’s easy to see that there are huge opportunities in data, but it’s hard to assess them and turn them into successful new data products. That’s because data is different: it has its own application, business, content and distribution processes. At DataContent13, October 15-17 in Philadelphia, we’ll examine them all  and identify best practices and trends, providing you with an insider’s view of what’s working and where things are heading.

We’ll also showcase the Models of Excellence, our picks for the year’s top data products, ones that exhibit both innovation and mastery. Many are produced by young, emerging companies you’ll want to learn more about and do business with. We’ll provide quick analysis of each to point out  new and replicable ways of applying ever-more powerful technologies to capture and monetize data in ways never before possible.

DataContent is the industry’s leading conference giving publishers an in-depth look at new ideas, new companies, and new business models that are redefining business information. By sponsoring you will put forth your support of the big data movement. Various sponsorship packages are available here.

The DataContent 2013 conference is the one must-attend event for this year for entities in the information and data business.

REGISTER NOW

List of Speakers who were confirmed:

  • Jeanette Horan, Chief Information Officer, IBM
  • Michael Bird, President, NetProspex
  • Minal Bopaiah, Editor, Subscription Site Insider
  • Keith Cooper, CEO, Connotate
  • Russell Glass, CEO & Co-founder, Bizo
  • Kathy Greenler Sexton, VP and General Manager, Content Division, SIIA
  • Sam Hamadeh, Founder & CEO, PrivCo
  • Eric Irani, Associate, S&P Capital IQ
  • Vinit Khanna, Chairman of the Board, OKS Group
  • John Lawler, Chief Executive Officer, Buyers Lab
  • Matt Manning, President, Information Evolution
  • Gerry Mintz, Managing Partner, Percepta Partners
  • Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Full Speaker bios are available here.

SIIA and ICG are currently seeking speakers for the event. If you are interested in joining this list and speaking at the Data Content 2013. Please review the program and submit your request to speak before July 26.

APPLY TO SPEAK

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Summary of Publishing in an Open Access World Webcast

May 17, 2013 By

Open Access publishing is a dominant topic in the world of scientific research.

During the webinar, held on May 9th and hosted by both the SIIA Copyright & Licensing Working Group and Copyright Clearance Center, the presenters discussed how to develop or refine your Open Access plan and explained what publishers are doing to facilitate the demand for free access to publicly funded content. The speakers also discussed the challenges and ultimate benefits of enabling public access to scientific research from the publishers point of view.

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Presenters:

 

 

 

 


Peter Binfield, co-Founder and Publisher of Peer J
Peter Binfield, Ph.D. Co-founder & Publisher Physicist. Gigapixel photographer. Pete has worked in the academic publishing world for almost 20 years. Since gaining a PhD in Optical Physics, he has held positions at Institute of Physics, Kluwer Academic, Springer, SAGE and most recently the Public Library of Science (PLoS). At PLoS he ran PLoS ONE, and developed it into the largest and most innovative journal in the world.

Heather Joseph, Executive Director, SPARC
Heather Joseph serves the Executive Director of the Scholarly Publishing and Academic Resources Coalition (SPARC), an international coalition of academic and research libraries that promotes the expanded sharing of scholarship. As SPARC’s Director since 2005, Heather has focused on supporting emerging publishing models, enabling digital archives, and establishing open access policies on the national and international levels.

Brian D. Scanlan, President, Thieme Publishers
Brian Scanlan, President of the International Division of Thieme who joined the team in 1995. Thieme, which was founded in 1886, is a privately held, global force that publishes international medical and scientific information that serves physicians, health professionals and students.

  • The power point slides of the presentation are available here.
  • The full recording of the webcast is available here.

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Revenue Opportunities at the Intersection of Cloud and Mobile (for Publishers and Media Companies) is Now Available On Demand

May 17, 2013 By

During the Revenue Opportunities at the Intersection of Cloud and Mobile (for Publishers and Media Companies) webcast, held on May 14th in NYC and co-hosteded by ABM & SIIA, the speakers discussed how today’s leading media companies are developing revenue-driving mobile apps that combine their own information, mobile platform technologies and Web content to create powerful solutions.

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The roundtable discussion included panelists presenting case studies from leading publishers on the functionality and revenue impact of their apps on enterprise construction services, innovation for research and product development and online media.

Presenters:

 

 

 

 

John Blossom, President of Shore Communications Inc
John Blossom is a globally recognized content industry analyst, providing thought leadership and improved strategic marketing for executives in media and technology companies in search of new approaches to rapidly changing markets for their products and services. Mr. Blossom founded Shore Communications Inc. in 1997, which provides research and advisory services for major and emerging publishers and content technology companies in enterprise and media markets.

Marc Chaikin, Founder, Chaikin Analytics
After 40 years on Wall Street as a trader, broker, and analyst, Marc Chaikin founded Chaikin Analytics in 2009 to deliver proprietary stock analytics to professional money managers and investors. The centerpiece of Chaikin Analytics is the Chaikin Power Gauge, a 20-factor alpha model, back-tested on ten years of data and proven quite accurate at identifying a stock’s potential over the next 3-6 months.

Michael Cadden, CEO of LivingAbroad, LLC
Michael Cadden began in the Global Mobility profession with Craighead Publications in 1995. Soon after joining he became the driving force behind converting 1000s of pages of country-specific information from paper to online. With that success he later became a principle and Managing Director of Living Abroad LLC in 2002 and is behind its highly successful transformation, culminating with the acquisition of the legacy Craighead business in 2008.

Aneel Tejwaney, SVP Technology, SourceMedia
As SVP of Technology, Aneel Tejwaney manages strategic direction and hands on management of multiple technology initiatives, from digital operations of 30+ brands to internal technology applications and infrastructure operations. With over 15 years of deep technical expertise and business acumen, Aneel comes to Sourcemedia with significant management consulting experience with Accenture.  He has implemented several complex projects using custom and off the shelf applications, utilizing onshore and offshore resource mix. 

  • The power point slides of the presentation are available here.
  • The full recording of the webcast is available here.

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