SIIA Partners with ITIF on Data Innovation Day

SIIA is happy to announce that they will partner with the Information Technology and Innovation Foundation (ITIF) for Data Innovation Day, coming tomorrow, January 24, 2013.  Data Innovation Day works to raise awareness about the benefits and opportunities that come from increased use of information both by individuals and the public/private sector.

This year’s theme is “Big Data. Bigger Opportunities.”

As part of Data Innovation Day, ITIF will host panel discussions in DC on how government agencies are using data to make government work more effectively and efficiently, as well as highlighting interesting examples of how data innovation is transforming different sectors of the economy. DMA will also host a virtual event to celebrate data-driven marketing innovation – and to engage data-driven marketers in the growing data debate that is taking shape in Washington and around the world. For more information, visit the Data Innovation Day schedule of events.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

Karen Billings on Ed Talk Radio

On December 6th SIIA’s own Karen Billings went on Ed Talk Radio to discuss her recent induction into the Association of Educational Publishing Hall of Fame.

The educational publishing industry’s highest individual honor, the AEP Hall of Fame recognizes those who have dedicated their careers to the advancement of educational resources and the industry that develops and supports them.

Karen talks about her philosophy on educational technology and sound educational principles. To her, it is only the teacher who can intervene and guide students, even as educational technology continues to evolve and grow as an industry. She also discusses how new technologies like tablets and mobile technology is changing the educational technology game.

Karen says:

“Technology has come a long way since I started using it… There are a lot more choices out there…kids can do things online, they can do a lot they couldn’t do five or ten years ago. There is certainly an opportunity for students to do more types of learning on the computer. But I firmly believe it is only the teacher who can really help guide instruction, intervene, and find the materials that the kids should be using…For as much as computers can learn about you, they can’t see you face-to-face.”

Karen, called the “queen of educational technology” here, spent her first four years of elementary school in a one room schoolhouse in Iowa.

Other guests include Margery Mayer and Dick Casabonne.

For more information about the AEP Hall of Fame, visit the AEP website.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

SIIA VP for Education Dr. Karen Billings Inducted into Association of Educational Publishing Hall of Fame

The Education Division of the Software & Information Industry Association (SIIA) announces that Dr. Karen Billings, VP for the Education Division at SIIA, was inducted into the Association of Educational Publishers (AEP) Hall of Fame. The induction was held during a ceremony at the McGraw Hill Conference Center in New York on Nov. 29.

The educational publishing industry’s highest individual honor, the AEP Hall of Fame recognizes those who have dedicated their careers to the advancement of educational resources and the industry that develops and supports them.

Billings has nearly tripled the number of educational company members at SIIA in past 10 years. She founded the Innovation Incubator program and the One-to-One Business Profiles program, and has doubled attendance at signature education technology events. She has grown the CODiEs program from seven educational technology awards to 21 in 2012.

Billings drives strategic direction, programs, and initiatives for the 180 education-focused members focused on providing technology products and services to the K-12 and postsecondary markets. In the past ten years at SIIA, she has supported education members with programs that provide thought leadership, industry advocacy, business development, and critical market information to better serve the evolving needs of the educational technology industry and its marketplace.

Billings has 45 years of experience with education technology, including 12 years in K-12 and postsecondary classrooms. She taught mathematics and computer classes in public and private schools in rural, suburban, and urban areas in Iowa, Alabama, Oregon, and New York. Her graduate teaching experiences, including both face-to face and online courses, were at Columbia University Teachers College, UC Berkeley, and Pepperdine University.

She then went on to hold positions in management, product development, marketing, and sales within the publishing and technology industries. Prior to joining SIIA, Billings held executive-level positions at bigchalk Inc and MediaSeek Technologies. Earlier in her career, she held positions at Microsoft Corporation, Claris Corporation (now FileMaker), Logo Computer Systems, Inc., and Houghton-Mifflin Company (now Houghton Mifflin Harcourt).

Billings has authored four books and numerous articles for education journals, has been active in many education technology associations, and is a frequent speaker at education conferences. In 1986, she was given a lifetime membership to the International Society for Technology in Education (ISTE).

She received her Doctorate in Communications, Computing and Technology at Columbia University Teachers College, where she specialized in the uses and evaluation of technology in education. Billings received her Master’s Degree from the University of Oregon, and her Bachelor’s Degree from the University of Northern Iowa.

For more information about the AEP Hall of Fame, visit the AEP website.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

SIIA Announces Innovation Incubator Award Winners

SIIA’s Education Division showcased some of the leading growth companies in the education technology market and recognized the best among them as part of the Innovation Incubator program at the 12th annual Ed Tech Business Forum, held Nov. 26 and 27 at the McGraw Hill Conference Center in New York.

The award winners are:

  • Clever received top-votes as Most Innovative and Most Likely to Succeed
  • Mathalicious received first runner-up for Most Innovative and Most Likely to Succeed
  • Classroom, Inc. has the distinction of receiving the first-ever Educator’s Choice Award

More than 75 applicants were assessed for the Innovation Incubator program on a broad range of criteria, including the education focus, end-user impact, market need for the innovation, representation of K-12/postsecondary market levels, and the level of originality and innovation. Twelve participants and one alternate were selected for the program, and six were elected as finalists in the program.

Other finalists include:

SIIA’s Innovation Incubator program identifies and supports entrepreneurs in their development and distribution of innovative learning technologies. The program began in 2006 and has provided incubation for dozens of successful products and companies in their efforts to improve education through the use of software, digital content and related technologies.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

Karen Billings Shares Vision K-20 Insights with Research Journal

This month, SIIA’s own Karen Billings shared her unique perspective on education technology and schools with the Journal of Applied Research on Children: Informing Policy for Children at Risk. Her article, “Perspective from the Ed Tech Field,” extrapolates on her experiences after 12 years of teaching in elementary, secondary, and postsecondary classrooms and 20 years of working in education and technology companies. In particular, she shared some of the conclusions SIIA has made after 5 years of implementing the Vision K-20 survey.

First, education technology is a booming industry. From the article:

Despite having to contend with deep budget cuts, schools have been able to maintain current levels of technology growth, a surprising find given the difficult economy and drastic budget cuts within education.

Other key points:

  • Although participants say current technology use lags behind their ideal level, schools are continuing to implement technology despite budget cuts.
  • Results showed an increase in technology integration that focuses on differentiated instruction, assessment tools, and information systems, suggesting these areas are priorities for schools.
  • The survey also showed, for the fourth year in a row, a marked difference between K-12 and post-secondary institutions in the adoption of technology. The average scores for the 2012 survey were 2.39 for the K-12 segment and 2.71 for post-secondary (on a scale of 1-4), meaning post-secondary institutions are integrating new technologies faster than K-12 institutions.
  • Technology priorities for K-12 and postsecondary are strikingly similar when it comes to using security tools to protect student data and privacy; providing high-speed broadband access for robust communication, administrative, and instructional needs; and building institution websites for the education community with access to applications, resources, and collaboration tools.
  • The effects of distance education of virtual/online learning is about the same as traditional instruction, and the best results are coming from ‘blended’ learning (a mix of online and traditional face-to-face instruction).

You can get the article here.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

Cloud Computing and Its Green Lining: Responses to James Glanz and the New York Times

Author James Glanz created a stir in September with his New York Times article, when he wrote that cloud computing and Big Data are actually big energy wasters. I have written about this controversy previously for the SIIA and have found that not to be the case. In fact, data centers are environmentally friendly for three reasons:

  1. Large data centers are more efficient than small and medium-sized data centers, so regardless of this looking negative at first blush, the electricity/unit of computing is less.
  2. Devices themselves are using less energy especially as  desk tops and laptops give way to tablets and smartphones,
  3. Cloud data centers can and will drive to renewable energy, as detailed in this report. Companies like Oracle, Adobe, and  IBM are devoting their considerable resources to sustainable computing practices, and this trend will only increase as they continue to work to make data centers more efficient and clean.

A number of voices have come out in support of cloud computing’s environmental benefits for these very reasons. The New York Times hosted quite a few on their Room for Debate page. Here is a short sampling.

Urs Hölzle, Senior Vice President for Technical Infrastructure at Google, knows from personal experience how data centers work, operating Google’s servers, networks, and data centers. He writes on the New York Times website:

“Because of our obsession with efficiency, we’re able to help others be more efficient as well. Small and medium data centers use two-thirds of the total energy because it’s much harder to run them efficiently, so the trend of replacing on-premise servers with efficient cloud services will reduce the amount of energy used to run the same workload.”

Similarly, Jonathan Koomey, research fellow at the Steyer-Taylor Center for Energy Policy and Finance at Stanford University refutes Mr. Glanz:

“Modern cloud-based data centers are much more efficient and have much higher utilization levels than standard data centers, giving them substantial economic and energy-related advantages. And the shift to mobile computing promises big efficiency gains for users as well. For example, laptop computers, which typically use a third to a fifth of the power of desktops, outsold desktops for the first time in 2009 (according to IDC data). Sales of tablets, which are even more efficient, are growing much faster than those for laptops.”

Gary Cook, the senior I.T. sector analyst for Greenpeace International’s Cool IT campaign,  also provides cautious optimism, writing:

Customers need companies to be more transparent about their energy choices so that they can understand the true environmental performance of their Internet and cloud use and make more informed choices. If given the information, people will choose a company that chooses clean energy. We can – and should – be able to feel good about our likes, tweets, photos and music, but it’s up to these companies to take the bold steps to make that possible.

Charles Babcock of Information Week summarizes the other side thusly:

“Everyone is doing a lot more computing, as the story notes. But as we do so, the amount of electricity consumed per unit of computing is going down, which the story somehow misses. Nowhere does the Times address this salient point. Instead, it concludes we are doing a lot more computing and, therefore, we are all guilty of driving environmental degradation. If you’re going to reform the world, you need to build a better soapbox than this.”


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

Top 5 Reasons Educational Games Work: Reason #5

Educational technology is essential to help children develop a digital literacy, but there are still questions about the effectiveness of educational technology – particularly when it comes to games and simulations, which have become known for for their entertainment qualities than their persuasive or educational abilities.

Although the games for learning field is still young, scholars can count on several “facts” about games that make them perfect for teaching and learning. This series of blog posts will investigate these game facts.

Previously, we discussed active learning environment of games, flow, the Proteus effect, and passionate affinity groups.

5) Video games allow players to fail with impunity and without consequence. Particularly in the sciences, students should have the same freedom.

I’ve written about this concept previously for the SIIA. It’s a concept James Paul Gee calls the “psychosocial moratorium principle;” the idea that in a virtual world learners can take more risks in a consequence-free environment, which allows them a greater freedom to experiment and try new things. In the current classroom environment students can only experiment to a point; the larger class sizes get and the more budget cuts affect lesson plans the less active experimentation can be achieved and the more textbook-based memorization occurs. Even in a well-funded, small classroom, there are limits; no chemistry class would allow a students to play with potentially hazardous chemicals just to see what they can do, or send more than a classroom or a grade on more than a few field trips.

This is where virtual learning easily benefits the student. In a real-world chemistry lab every experiment must be done under strict guidelines; a virtual chemistry class lets students experiment with a myriad of combinations and techniques. Virtual explosions, after all, do not cost anything for the classroom or for the student. Educational video games can also transport students into situations a school cannot easily replicate; they can explore medieval ruins through a simulation as they study a historical subject, even get closer to a famous work of art than they might be allowed to in a museum or preservation site.

With the freedom to follow their own interests and passions without fear of consequences, students have a much greater chance of finding an aspect that engages them and interests them about a subject.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.