Digital Discourse / Content / Semantic Technology

SIIA Previews Interview with ReportLinker

January 10, 2012 By

At SIIA, identifying the next generation of game changers is as much our passion as it is our job.  Join us as we take an inside look at six companies that are poised to make an impact on the content industry: BestVendor, Crowd Fusion, First Stop Health, Narrative Science, Praetorian Group and ReportLinker.  Today we’ll be taking a look at 2012 SIIA CODiE Awards Finalist and Previews company – ReportLinker.


1.  What problems does ReportLinker try to solve?

Any time you need to define a market strategy, work on a business plan or prepare a presentation, reliable, up-to-date industry data – such as market size, market forecasts, market share, demand drivers and technology trends – is key to supporting your arguments and convincing your audience.

Every day, thousands of market data updates are published by trusted public and private sources on the internet, but the information is often buried in different kinds of documents (court decisions, annual reports, investor presentations, trade association presentations, press releases and so on).

ReportLinker bridges the gap, using advanced search technology to find and filter the latest market intelligence available, presenting the results in a format that is easily viewable and usable. ReportLinker analyzes and organizes content by context, offering access to over 1.2 million public reports with key market data on 350 global industries – all in one location.

 

2. What advantages do you have that are unique to your company?

Unlike our competitors, ReportLinker:

  • Uses targeted semantic technology to find and index 120,000 reports every day (most of which average about 50 pages in length) published online by trusted private and public sources –– and users can set up automated alerts to get the latest reports for selected industries as soon as they are available.
  • Filters content according to 100,000 industry concepts across key global industries, including agriculture, consumer goods, technology, life sciences and many more.
  • Offers global content coverage, with a catalogue containing reports published by more than 200,000 sources on over 350 industries in nearly 200 countries.

 

3. Where does your company fit in the business life-cycle and why?

Launched in March 2007, ReportLinker currently has 2,000 subscribers. We are growing at an annual rate of 40% and invest 15% of our revenue in R&D, with plans underway to add many new features and services in the next few months.

Our operating company Ubiquick SAS has both won and been nominated for several awards, including the Deloitte Technology Fast 500 EMEA 2010, Deloitte Technology Fast 500 EMEA 2011, CODiE Award Finalist 2012 and two other leading French technology innovation awards.

 

4. What are your goals for presenting at IIS?

Online content – and the semantic technology that drives it – is our core business, and we value the IIS summit as an opportunity to strengthen our strategic partnership program with US-based companies as well as a chance to showcase our search engine and share ideas with industry experts. We are also interested in this year’s ‘Buyers and Suppliers’ focus so we can find out about current partnership trends and how information industry networks are evolving.

 

5. What’s something unusual about your company?

Though we (co-founders) are French and our company is physically based in France, our team of 21 is certainly international, representing 7 nationalities and just as many spoken languages. It definitely helps us keep a global perspective and more easily understand the specific requests of our clients – who (apart from 5% in France) are from all over the world.

 

To see these and other companies at IIS register here


Share|
Filed Under: Content, Information Industry Summit, Semantic Technology Tagged With: , , ,

Driving Revenues with Semantics a sellout for SIIA’s Content Division

July 12, 2011 By

SIIA’s Content Division recently held a half day event at McGraw Hill in New York entitled “Driving Revenues with Semantics: How Semantic Technologies Boost ROI for Digital Media Companies”. The program was designed to cover semantic opportunities for both ad and subscription supported businesses.  Here are some highlights from the sold-out event:

Evan Sandhaus, Lead Architect, Semantic Platforms at The New York Times Company served as the opening keynote.  In rapid fire style he brought the audience up to speed on the technologies used and projects built around semantic technology.  One of the more humorous anecdotes shared by Evan was the existence of “Standing Tall”, a tool built in their lab that lets you sort stories by the height of the people mentioned in the article.  Alas it is not open to the public.

Evan also shared that their Linked Open Data project will enable developers with free access to mapped NY Times data but not to articles.  Tools that company has used to align its content includes DBPedia, Freebase, and Geonames.

This session was followed up by a panel on How Semantic Advertising Can Bring Major Brand Dollars Online. Rob Beeler, VP of Content and Community at Admonsters deftly led the group through some interesting discussions that he summed up well in his post session tweet:  “cookies and keywords took a hit and semantics and brands won.”  Andy Ellenthal, CEO of Peer39 shared some great and humorous insights as well by reminding the delegates to beware of creepy ad targeting because when you get creepy, you get very narrow!  He also pointed out something that is true for all businesses that “When you forget about the consumer, you get in trouble pretty quickly”.

Barry Graubart, VP of Customer Development at CrowdFusion and Vice Chair of the Content Division led the final panel of the day:  Semantically-Enriched Content:  More Usage, Better Products.  He assembled panelists from across the publishing landscape to talk about their experiences using this technology as a source of strategic advantage in new product development.  Hitesh Chitalia of McGraw Hill pointed out that their adoption of semantic technology starts with having issues driven by the business and then having the development team finding the semantic technology to solve it.

 

The day was rounded out by two company presentations from Alanna Clark at Admeld and Daniel Mayer at TEMIS.  Both gave examples of how their customers use their products for results in the ad and product  worlds respectively.  This reinforces a key focus of SIIA events where we strive to highlight important products and companies that our membership should be aware of.

As Barry Graubart pointed out “It is the rare event where there are only 5 unclaimed badges at the registration table!” Since this event was a sellout, we encourage you to keep an eye out for our next session at McGraw Hill in September 2011 entitled “Building bridges from SEO/SEM to Enterprise Search.”



Share|
Filed Under: Content, Semantic Technology

Driving Revenues with Semantics: How Semantic Technologies Boost ROI for Digital Media Companies

June 20, 2011 By

On June 29th the Content Division will be hosting an even on how to drive revenues with Semantic Technology. This event is designed to break down semantic technology concepts and show you how to maximize ROI using case studies and specific, tangible examples.

We have a powerhouse lineup of expert speakers including:

  • Evan Sandhaus, Lead Architect, Semantic Platforms at The New York Times Company (Keynote Speaker)
  • Rob Beeler, VP of Content & Media, AdMonsters
  • Hitesh Chitalia, Director, eBusiness, The McGraw-Hill Companies
  • Andy Ellenthal, CEO, Peer39
  • Barry Graubart, VP, Customer Development, Crowd Fusion
  • Ken Judy, Vice President Engineering, Simon & Schuster
  • Anthony Katsur, General Manager, Platform, MediaMath
  • Daniel Mayer, Product Marketing Manager, TEMIS,
  • Ari Paparo, SVP Product, AppNexus,
  • Stewart Wills, Ph.D, Editorial Director, Web & New Media, Science Magazine

After the presentations, participants are invited to discuss what they’ve learned throughout the afternoon over cocktails during our reception. You won’t want to miss out!

EVENT DETAILS

Driving Revenues with Semantics: How Semantic Technologies Boost ROI for Digital Media Companies

Date: Wednesday, June 29

Time: 2:00pm – 6:00 pm ET

Location: McGraw-Hill, 1221 Avenue of the Americas, Room 207, New York, NY

Registration: $50 for SIIA members. $125 for non-members; pre-registration required for all.

Click here for the full Schedule

Share|
Filed Under: Content, Content Events, CONTENTed, Events, Semantic Technology

The Networked Content Manifesto – How Semantics are Remodelling How we Package, Distribute, & Access Content

January 25, 2011 By

Post by Daniel Mayer, Marketing Product Manager, TEMIS

Executive Summary:

It’s an apparent paradox that in this time of seemingly unlimited content availability neither Publishers nor their Audiences are fully satisfied with the current dominant paradigm for managing, distributing, and accessing content. While the former seek to ensure Information Product differentiation and added value, the latter struggle daily with an overwhelming quantity of content of inconsistent relevance.

In the following pages, we invite readers to explore the benefits of Networked Content, an emerging set of technologies and practices that holds the potential not only to transform the way content is managed, distributed and accessed, for the joint benefit of Publishers and their Audiences, but also to profoundly remodel the Information Industry in its next stage of growth.

Link to Full Report

Share|
Filed Under: Content, CONTENTed, Information Industry Summit, Semantic Technology, Uncategorized