How to win with webinars and online events: SIIA Issue Brief 2 Oct

Issue Brief Jonathan Dewe 2 oct 13

Many publishers are experimenting with online events and webinars, and know they want to expand this business but are unsure of the next steps. On Wed 2 Oct, at the latest SIIA London Issue Brief, we gathered together twenty publishers to hear from two organisations that are further ahead on the learning curve – the Economist and Melcrum –  and swap best practice with their peers.  If you missed it, here are the main takeaways of the session:

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SIIA Announces 2013 DataContent Models of Excellence

Six data companies designated as Models of Excellence by the Software & Information Industry Association (SIIA) and InfoCommerce Group will present their products and services at the upcoming DataContent conference in Philadelphia, October 15-17. All of the firms selected are innovative data companies pioneering new business models and practices. DataContent is the only conference devoted solely to producers of commercial data products.

DataContent will spotlight the Models of Excellence throughout the conference. CEOs of the companies will provide candid insights on what has made the products successful, and will host a private dinner for high-level networking.

This year’s Models of Excellence presenting companies are:

Enigma
Enigma has created consolidated access to over 100,000 public domain databases to provide unparalleled access to data that is often valuable, nominally free, but difficult to source and use effectively. Think of Enigma as a search engine for public data, and the enigma here is why no one has done this before.
MOE Profile | Website

Equilar – Atlas
Equilar takes public domain data and normalizes and enhances it so that it can become premium-value content. Equilar Atlas takes this data and flips it into a variety of new applications and markets, something not many publishers do successfully.
MOE Profile | Website

FindTheCompany
FindTheCompany represents an impressive step-up in the arms race to use a mosaic-style strategy to build out deep company dossiers by aggregating data from a wide variety of sources. By aggressively mixing harvested, public and licensed data, it is an excellent showcase both for what’s possible and where things are heading.
MOE Profile | Website

Relationship Science
Relationship Science is all about networking for business development and fund-raising, using an innovative relationship mapping approach and backed by a huge research team to build and maintain deep, structured profiles on over 2.5 million influential individuals. While its concept is  “sort of like” what other data companies are already doing, it’s approach is distinctive, and it’s huge commitment to editorial research puts the company’s emphasis right where it should be: quality data.
MOE Profile | Website

Segmint
Segmint is real life example of Big Data at work, with real-time analytics and predictive models. It is executing on the fundamental goal of every marketer: to make customer data actionable by creating and delivering targeted, relevant messages customers want to see, remember and act upon.
MOE Profile | Website

Stella Service
STELLAService  provides customer service ratings to companies based on its independent analysis of over 200 customer service metrics and random customer service calls to companies by its analysts. It provides a clean, intuitive and powerful tool to retailers focused on an area – customer service – that increasingly drives online success and failure, and its neutral market positioning gives its trustmark program added weight and value.
MOE Profile | Website

Infocommerce Group continually scans the data landscape to identify products that are pioneering or perfecting business models, exhibit best practices or offer technological innovation. Those that are re-setting the standards for the industry are named each year as Models of Excellence, based on content, utility, functionality, revenue, viability, ambition, and market readiness. It will discuss what distinguishes each of this year’s winners in a webcast at noon on Oct. 2.


Kathy Greenler Sexton is Vice President and General Manager for the SIIA Content Division. Follow the Content Division team on Twitter at @SIIAContent

Catch up on the highlights of SIIA Digital Content & Media Summit

Find out what went on at the SIIA Digital Content & Media Summit in London this week, where digitally-minded publishers discussed mobile, platforms, data, communities, subscriptions, sales, video, global expansion and becoming a tech firm…

Here’s the storify of what delegates and speakers said on the day so you can catch up on what you missed.. [Read more...]

SIIA Announces 2013 Previews Companies: Europe’s Top Early Stage Digital Content Companies

SIIA today announced the 2013 Previews Companies – Europe’s most innovative early stage content or content technology companies. The six companies will present at the Digital Content & Media Summit, held at One Wimpole Street in London September 23-25, to showcase their creative solutions before an audience of industry leaders, potential clients, and media.

The Digital Content & Media Summit is the premier event for digital media and publishing executives. The three-day conference will provide a global perspective on the 10 most pressing digital content and media challenges and trends.  Topics include new ways to charge for digital content, turning free users into paying customers, developing compelling mobile products, expanding media brands internationally, successful collaborative advertising, and more.

The SIIA Previews Program selects and then spotlights the next generation of the most innovative new content creators, aggregators and technology vendors. During sessions held throughout the Digital Content & Media Summit, company CEOs will highlight the innovations that have made them successful.

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2013 Model of Excellence Companies Unveiled

For 10 years, the Model of Excellence program has answered one question: who is re-setting the standards for data excellence?
Each year, the InfoCommerce Group, reviews the data industry landscape to identify the data products that are pioneering or perfecting new business models, exhibit best practices or offer technological innovation. The results are the Model of Excellence that are honored throughout the DataContent Conference.
During the “Excellence in Action” showcase session, we’ll present to the audience both examples of companies with intriguing business models that can offer insights and inspiration to other publishers, as well as new ways to think about and apply data. The session is designed as a showcase, so presenters are encouraged to provide a brief overview of their products and talk about their businesses generally. Here are a few teasers to get started:

  • Equilar is based on public domain data, and will describe what’s involved in normalizing and enhancing it so that it can become premium-value content.
    Equilar MOE Profile
  • Segmint will  highlight the power and value of this real life example of Big Data at work, with near-real-time analytics and predictive models (and how this technology can be applied to other markets and databases). Segmint MOE Profile
  • Enigma provides consolidated access to thousands of public domain databases whose owners generates immense amounts of high-value data at little or no cost, but have no real incentive to make it easily accessible. Enigma MOE Profile
  • FindTheCompany mixes public domain,licensed and harvested data, yielding deep profiles and insights that many publishers have talked about but few have delivered.

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Twelve smart insights from the speakers at SIIA Digital Content & Media Summit

Digital Content & Media Summit

Get a sneak preview of what some very smart media and publishing innovators will be saying this week at the SIIA Digital Content & Media Summit in London. The event opens on Monday evening with a networking reception, followed by two days of panel Q&As, workshops, roundtables, with over 40 speakers and moderators sharing what they know about succeeding in digital content across web, mobile, social, video, online communities and events.  With 170 media and technology attendees, it’s also great networking.

There’s still time to join us to get the full story… [Read more...]

Excellence Revisited: Past Models of Excellence speak at DataContent 2013

During the “Excellence Revised” Session at DataContent 2013, we will hear from past Model of Excellence honorees on how these companies adapted to industry-changing trends. BrightScope, DemandBase and WAND were among the first to be singled out for producing exemplary data products over 5 years ago. That was pre-cloud. Pre-social. Pre-crowd. Pre-analytics.

 

  • BrightScope took public domain data, but rather than simply selling it as sales leads like so many others, it flipped this data to make a useful and valuable benchmarking product that helps companies and their employees compare the quality and performance of their 401(k) plans.
  • DemandBase was billed the “iTunes store of business contacts,” aggregating data from a number of reputable data providers, adding several layers of value including prospect scoring, and allowing user to buy just the number of records they needed – no need to buy access to the entire database.
  • WAND sold a database publishing platform but with two unique twists: clients add listings and sell enhancements in their own markets, creating a vertical market online directory that also becomes part of WAND’s global directory. And to add a further level of value, all companies were coded against a sophisticated product/service taxonomy developed by WAND.

 What this session has come to underscore is the pace of change and innovation. It is also known as our “open the kimono” session, where the top executives from past InfoCommerce Model of Excellence companies review both the intervening years since they received their recognition, and their entire company history to answer some of these burning questions:

  • Is the product you initially came to market with the same one you are offering now and if not, what changed and why?
  • Just how easy or hard is it for an online start-up to compete with legacy print publishers and/or create entirely new product categories?
  • How has your mix of revenue sources changed over the years?  Is it much the same as at launch or have you found the mix is dramatically different from first envisioned?
  • As you built your business, did you discover unexpected revenue opportunities? If yes, did you pursue them, are they material to your revenues now, and what are the trade-offs involved in being opportunistic? 
  • What kinds of curveballs did you encounter along the way, and how did you deal with them?
  • What are the most important “lessons learned” you can draw out of your years at this venture?
  • What were the easiest aspects of launching your business and what were the hardest?
  • Could you start the same business you have now from scratch in 2013, or are things too competitive, too developed, too risky, etc.?
  • What’s your advice to both start-up entrepreneurs and established companies looking to launch new products in the near future?

What we’re interested in bringing out in this session is not just “what went right” but what went wrong, what didn’t pan out, what turned out surprisingly (either good or bad), how your business has evolved since it was started. Our goal is to leave the audience with useful insights and lessons they can apply to their businesses and new product launches.

During DataContent 2013, you will also have a chance to meet the 2013 class of the Models of Excellence program, network and have some fun at our annual Models of Excellence Networking dinner held at Cuba Libre.

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