Business Information & Media Summit (BIMS) – Bringing together three signature events to form the largest gathering of information and media leaders.
In November the Business Information & Media Summit (BIMS) will bring together three long-standing SIIA conferences: The SIPA Marketing Conference;The ABM Executive Forum; and InfoCommerce’s Data Content.All three will be part of this exciting new event at the historic Fontainbleau Hotel in Miami Beach.
Why are these three signature events coming together? The lines that separated business models are fading away. Advertising based media companies are becoming data companies; subscription-based businesses are entering the events business; media marketing strategies and tactics are shifting constantly, and every media company needs to understand how new advertising networks are disrupting traditional business relationships. The lines between industry segments have become blurred – so it only makes sense that all of the key industry players come together to address challenges and opportunities, and to help plan the future. Join us November 10-12 in Miami as we kick off this inaugural event.
BIMS features five distinct learning tracks and over 45 sessions for you to choose from. Tracks include:
Lead by Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc., will address everything you need to know to stay on top in the Data Business.
Focusing on topics from The SIPA Marketing Conference We have two unique marketing tracks at BIMS to cover your specific marketing needs:
- Marketing Tactics that Work – This track is focused on the how to’s of marketing. Hear what works and what doesn’t, and what you need to know to be as effective as possible in your marketing strategy.
- Marketing & Subscription Sales - This track is fully focused on best practices and strategies for leaders and teams responsible for driving the sales and marketing of subscription-focused businesses.
The media sales track features topics from The ABM Executive Forum that focus on sales strategies for B2B media companies. Sessions cover everything you need to be focusing on when selling advertising and marketing solutions.
This track is designed for leaders of B2B media, publishing and information services organizations to help them identify and evaluate the key things they need to focus on today to put their organizations in a position for success in the future.
For more information visit our complete schedule: http://siia.net/bims/2014/schedule.asp.
Learn more about BIMS: