Content marketing is one of the hottest opportunities for both marketers and media, but how is this really any different from “custom content” or “branded content” strategies that have existed for years? The difference today is what content marketing can accomplish, thanks to digital delivery and social media, customer understanding via audience data and modeling, and the fulfillment of lead generation.
SIIA/ABM/SIPA have teamed up with digital media intelligence firm StrategyEye to offer a seminar March 27, in NYC that gets past the buzzwords to understand what content marketing really is and how to execute it profitably. This seminar puts brands, b-to-b publishers, b-to-b agencies and cutting edge content and analytics specialists in the in the same room to share their stories and best practices. Understand the opportunity and the go-to-market solutions behind content marketing.
During this unique event, we’re pleased to bring you the “best of the best” in terms of speakers, companies and topics — to help you understand today’s opportunities and the go-to-market solutions behind content marketing. View the exciting line up and register using the links below:
For more information:
About this event contact Petrina Hicks at firstname.lastname@example.org or 212-661-6360.
About the registration process contact James Gerald at email@example.com or 202-789-4478.
About sponsoring this event contact Heather Cejovic at firstname.lastname@example.org or 212-784-6363.
Iyana Moore is the Marketing and Membership Content Intern at SIIA. She is a recent graduate of Stevenson University, where she studied Business Communication.