The SIIA is pleased to announce a new addition to its Content Division – Information Evolution. The following interview between Matt Manning and Kathy Greenler Sexton outlines how Information Evolution is helping information businesses keep their costs of maintaining databases as low as possible.

Kathy: What does Information Evolution do?

Matt: We help information businesses keep the cost of maintaining their databases as low as possible through a combination of services including dedicated telephone verification and surveying teams, experienced Internet researchers and data analysts, managed crowdsourcing, and custom process reengineering, including the integration of cutting edge technology solutions.

Matt Manning, President, Information Evolution

Kathy: What types of companies (If any) do you look to partner with?

Matt: Our partners are specialized technology firms with breakthrough products that speed data processing efforts and decrease costs. We also like to think of our relationships with all of our customers as being partnerships, and we structure our relationships to be flexible and responsive. This approach is especially valuable to startups and other firms who are blazing new trails and need to turn on a dime as they shape and tweak these new services.

Kathy: Who does your company sell to?

Matt: Companies whose primary products are information, specifically data. Our clients have included firms such as Reed Business Information, Sage Publications, and R.R. Donnelly.

Kathy: What is unique about what you do?

Matt: We’re versatile. We can handle data supply chains from end to end, starting with the initial database design through the delivery to the end user, or we can take care of specific segments within a given data supply chain. Each of our clients gets a tailored combination of IEI resources that acts as an extension of their in-house teams. IEI also uses both automated and human resources both for data collection and QC processes, creating a unique combination of checks and balances that ensure a high-quality results. Our white paper, Poka Yoke Processes and Database Quality explains some of our automated QC solutions.

Kathy: Tell me about some unique challenges you have in your business and how you go about solving them.

Matt: We have been asked to reinvent several longstanding, well-established data management processes. Every time, we s

Kathy Greenler Sexton, VP & GM, SIIA Content Division

tart with a blank slate and three simultaneous goals: reduce costs; improve and deepen data value; and, increase throughput speeds. More often than not, the process of “pushing the envelope” to achieve our “better, cheaper, faster” goals has led us to the new methodologies that can be applied to a variety of data projects.

Kathy: Is there any recent news that you’d like to announce?

Matt: We recently announced a partnership with the cloud-based data discovery firm Enlyton that offers a compelling alternative to other search and discovery technology providers.

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Matt: The development of hybrid approaches to data processing that involve crowdsourcing, machine-driven processes, and in-house human resources working seamlessly together is one of the most important trends we see right now, and one that we expect will continue in the near term. We also expect to see better products based on improved search and discovery tools. There will be more video in content products as well.

Kathy: What do you hope to get out of your SIIA membership?

Matt: We’re looking forward to mixing with more firms that are shaping the future of the information business.

Kathy: One thing the industry doesn’t know about you (personal item e.g. avid skier, etc. … ) or others in your company?

Matt: Matt Manning, President, and Daniel Hutton, Sales Director, are avid bikers. Kevin Dodds, Project Manager and managed crowdsourcing expert, is a professional musicians in his spare time, and is the author of a biography of Eddie Van Halen. Shyamali Ghosh, Chief Quality Officer, is fluent in French and German and has recently become interested in Southeast Asian languages.

Kathy: Do you have a Twitter handle?

Matt: CJB_AUS

Kathy: Company URL?

Matt: http://www.informationevolution.com

Kathy: What is the best way to contact you?

Matt: Email to info@informationevolution.com