Marie Giangrande, Public Notions

In a back stage interview, Factual Inc. CEO Gil Elbaz and Cortera Inc. CEO Jim Swift discuss the drivers and requirements to build a Big Data capability plan.

By Marie Giangrande, Public Notions

Tracking Behaviors Fuel Big Data
“It’s all about tracking events and behaviors in order to improve the accuracy of your decision making” asserts Cortera CEO Jim Swift. Cortera produces credit worthiness rankings from tracking the purchases and payments that a Company conducts. “When evaluating companies it’s good to hear what they are saying, but most important is to see their actual behaviors; tracking actual payments and purchases, for example will give a more accurate prediction of a company’s credit worthiness” continues Swift. Factual’s CEO, Gil Elbaz, agrees: “People expect and need the context to correctly interpret data… stitching together the facts and illustrating the backdrop is what Big Data is all about.” Factual offers a path for companies to source external data, enrich their own data and incorporate a variety of new data sets.

Prognostication Capabilities – The Next Competitive Battle
Behavioral targeting has been used extensively by online companies to target advertisements. Now, this concept is gaining broader appeal as a long term competitive advantage enabling Information Companies to match their content to their client’s workflow and distribution preferences. Companies can use behavior tracking to build predictions about client preferences, to identify partnerships and to develop value added services.

The pursuit of prognostication capabilities has a tremendous consequence: It redefines the importance of data in an organization. It puts an emphasis on data management capabilities. Can I handle streaming data from Twitter feeds or social media outlets? Is a ‘just in time approach’ to data collection needed? Can I enrich my data in order to monetize it? Is the data accurate and extensible?

The Strategic Information Spine

“A lot of companies are living with inefficient collection and maintenance of data. They ignore missing data and inaccurate data because they do not associate the underlying data to their ability to compete” comments Factual’s CEO, Gil Elbaz.

However, as soon as executives link their ability to compete with the value and accuracy of their data, the ROI presents itself. “It’s like an Information Spine” reflects Cortera’s CEO, Swift.”For information companies, the core stream of data is the spine and off this, hangs all their products and services.” The implication is that a company’s ability to compete will come back to the design, sourcing, accuracy and strategic health ‘of the spine’.

An Asset or Liability?

As firms embrace the use of big data for a competitive advantage, it changes all the questions and answers. It leads companies to develop a more strategic view: they identify data assets and data liabilities around maintenance and accuracy.

“Many companies have not yet thought through which data sets provide a competitive advantage and which ones won’t.” comments Factual’s Elbaz. “If you can buy the data, it is most likely not an asset” continues Elbaz. Data that is missing, inaccurate and difficult to maintain may not only be an opportunity cost, but it could actually be a liability, especially if not kept fresh.

For non-proprietary data, companies are developing Data Acquisition plans to give them new agility along with a managed cost structure. “Just as IT Managers embraced Open Source code, now Business Managers are embracing Open Sourced Data” Factual CEO Elbaz concludes. Elbaz points to dozens of internal databases that should be deleted and licensed from readily available, external, sources. He asks, “Why allocate internal resources to manage data you don’t have to?”

Finding the Skills
But finding the skills to manage the internal build, the external licensing and the data architecture is hard to find. “The biggest problem is the lack of people and talent needed for companies to bootstrap their efforts” claims Cortera’s Swift. Data architects and data developers are very different from software developers and IT managers. And both CEO’s agree this is not -necessarily- the role of a CTO or CIO.

Who, inside your company, could nurture and expand your newly found Data assets? The first step, it seems, is for us to prognosticate on that.

In the most significant sign of future growth, fully three-quarters (75 percent) of information industry executives say their company will have more employees in two years than it has today. Additionally, over one-third (37 percent) of executives say they plan to acquire or invest in other companies in the next 12 months. In another positive economic sign, over half (55 percent) of those executives planning to acquire or invest say they intend to spend more on this activity than they have in previous years.

While the results show strong signs of growth, they also show that executives have concerns going forward. Thirty-six percent of executives say it is either “very likely” or “certain” that the challenge of finding skilled employees will impede growth opportunities. Meanwhile, the same percentage of executives cited global economic concerns as a top possible impediment to future growth.

Another notable finding for the survey is the role of so-called “big data” in the future of information industry businesses. When asked to rank the importance of a variety of business issues – from mobile and tablet publishing to moving content behind paywalls – nearly one-quarter (24 percent) of executives identified “data and analytics” as the most important business issue they face. No other business issue drew such a strong response from these executives.

The SIIA Information Industry Executive Survey was conducted electronically from November 2012 to January 2013.

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

Emerging technologies and new social realities are transforming the information industry and global communication. The theme of creative disruption will drive all keynote presentations at the 2013 Information Industry Summit, where the following industry leaders will discuss breakthrough innovation opportunities:

• George Colony – Chairman and CEO, Forrester Research, Inc.

“Technology Thunderstorms”

Colony is one of the most influential thought leaders in the world of business and technology – a trusted advisor to the leaders of global companies such as Best Buy, Conde Nast and Cisco. Colony will prepare attendees to thrive amid “technology thunderstorms” – social, business and demographic changes fueled by emerging technologies – and will identify four upcoming technology thunderstorms that will change the information industry.

• Gifford Booth – Co-founder and Partner, The TAI Group

“Fostering Disruptive Drivers of Innovation”

Booth has spent the past 25 years guiding business leaders to create effective teams in both large organizations and complex family businesses. He will discuss how executives can be empowered to drive innovation and creativity for breakthrough products and performance.

• Glenn Goldberg – President, Information and Media Services, The McGraw-Hill Companies, Inc.

“Expanding Opportunity”

McGraw-Hill has undergone a complete transformation. In 2011, the company announced its intention to separate into two companies: McGraw-Hill Financial and McGraw-Hill Education. Goldberg will discuss the challenges and opportunities in capturing the market to expand McGraw Hill’s businesses.

• Brewster Kahle – Director & Co-Founder, Internet Archive

“Universal Access to All Knowledge”

A passionate advocate for public Internet access, Brewster Kahle has focused his career on making information free and accessible through digital means. Now, he says, we can make all the published works of humankind accessible to everyone, no matter where they are in the world. What will it take to reinvent the concept of libraries and create this ground-breaking resource for open society?

• Nicholas Thompson – Editor, NewYorker.com

“Who Wins: the Micro-Tweet or the Narrative?”

Thompson is editor in chief of newyorker.com, and oversees the magazine’s tablet and iPhone publishing. In addition, he is a cofounder of The Atavist, a software startup that has designed a platform for multimedia publishing. Thompson will discuss the future of communication: will communication keep getting more and more concise, or is there an increasing role for long stories and big ideas? Who shall win: the micro-tweet or the narrative?

Other highlights of the Summit include the Content CODiE Awards Dinner, which honors the year’s best products, and the Previews program, which introduces emerging content and content-technology companies set to revolutionize the industry.

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

Linda Rebrovick, CEO, Concensus Point

What is Consensus Point?

Consensus Point provides social predictive analytics, the capability for companies to engage their communities to forecast outcomes and accurately rank ideas and preferences with more speed, precision and value than many traditional market research and forecasting techniques.

What is the “secret sauce” that sets Concensus Point apart?

Our Consensus Point competitive advantage for success are our Huunu software platform, including the combination of our gaming techniques, research methodologies, and prediction market algorithm, and our customer support team, the leading global experts in prediction markets.

What to you hope to achieve by presenting at IIS?

By presenting at SIIA, I am looking forward to building mutually-beneficial business relationships with customers, partners, and potential future investors.

What is your favorite breakthrough technology?

In addition to our prediction market, my favorite breakthrough technology is still my PDA and mobile applications.

Learn more about Consensus Point, and the other 2013 Previews Presenting companies at IIS Breakthrough. Each presenting company will deliver a 5-minute presentation to an audience of key decision makers during the IIS Breakthrough event being held from January 30-31, 2013 in New York City. presenting companies will also have 5-minutes for audience Q&A and an opportunity to showcase their companies to IIS attendees during the SIIA Previews and CODIEs Showcase and Networking reception. To top things off, the IIS audience will vote on the company they believe is most likely to succeed.

About Previews
Over the past six years, SIIA Previews has showcased innovative content companies, including publishers, media, aggregators, and technology plays, and 2013 SIIA Previews will feature the 100th Preview Company! Each Presenting company has been selected after two rounds of Judging. To qualify, presenting companies must have less than $10 M in revenue, no more than series A financing, and real customers.

The SIIA Previews Program selects and then spotlights the most innovative new content creators, aggregators and technology vendors that are transforming the information industry. A panel of judges from the SIIA membership reviewed and judged a field of innovative companies to select the 11 Previews winners.

The companies (listed below) win a slot at SIIA’s Information Industry Summit (www.siia.net/iis) to present to 300 leaders from the information industry. During SIIA Previews sessions held throughout the Information Industry Summit, company CEOs will highlight the innovations that have made them successful. After the presentations, conference attendees will vote on the company “Most Likely to Succeed.”

As a result of presenting at Previews alumni have received investments, have been acquired, or created partnerships with SIIA member companies. Over the past 6 years, 91 companies have been featured and at SIIA events. In 2013, the program will celebrate its 100^th presenting company at the SIIA Information Summit on January 30 & 31. The Class of 2013 SIIA Previews :

• Appinions: Appinions is an opinion-based influence marketing platform designed to give companies the ability to identify, analyze and engage influencers, then measure the results of their influence marketing efforts.
• Automated Insights: Automated Insights provides high-quality, real-time content automation services to help companies realize the full monetization potential of their data assets.
• Buzzient, Inc.: Buzzient, Inc. provides Software as a Service that enables F5000 companies the ability to leverage social media (Twitter, YouTube, Facebook) for improved customer service.
• Consensus Point, Inc.: Consensus Point, Inc. is a social analytics software company revolutionizing market research with a new prediction market research platform providing tremendous value from communities and new revenue to market research companies.
• Datamyne, Inc. : Datamyne, Inc. provides international trade intelligence covering the import and export transactions of some 50 countries across 5 continents, including the US, and key markets in Latin America, Asia, Africa, and the European Union.
• Delve: Delve offers a personalized, curated, news reader for professionals with a simple social layer to share relevant stories with colleagues turning news into knowledge inside organizations.
• Enlyton: Enlyton is a cloud-based enterprise search and content discovery platform that inventories, organizes, connects and presents creative search-based applications to organizations that manage diverse digital assets.
• Gust: Gust provides investors, entrepreneurs, and organizations that support them with tools to connect and collaborate on funding decisions and investor relations from pitch to exit.
• Movable Media: Movable Media has developed a unique technology solution that allows brands to become successful publishers through partnerships with established content creators.
• PublishThis: PublishThis is a cloud-based content marketing platform that enables brands, retailers, media companies and trade associations to more easily publish fresh and compelling content across all their marketing channels at scale.
• Visual Revenue Inc.: Visual Revenue Inc. provides real-time content placement recommendations for online publishers based on audience interest, publisher objectives, and editorial tone.

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

What is the first round review?

For the first round review, two judges review each product in each category. For example, products nominated in two categories will be assigned four judges. During this first round, judges participate in product demonstration s given by the nominees. Two options are available for the products demonstrations:

– Live product demonstration: Nominations walk through their product webinar-style with the judges participating as they do the walk-through

– Recorded product demonstration: Nominees may already have a video product demo that can be sent to the judges to watch.

We recommend that the nominees keep the demos to under an hour. If it is a live demo, remember to leave time for Q&A with the judges.

The first round review also includes product access. It’s beneficial for the judges to get a feel for the product on their own, as a supplement to the guided demo. Product access can happen in several forms, including temporary online login information or by sending the physical product to the judge.

I also suggest sending as much additional information as you would like to the judges. This can be additional links to PDF’s, videos, news releases, etc.

Who are the judges?

We take great care in selecting the industry experts who volunteer as judges. Each division reviews every judge application to determine if he/she is qualified. We want to ensure there are no conflicts of interest.

For our software and content categories, the judges consist of industry executives and analysts, members of the media, bloggers, investors, and even some customers.
For our education categories, we use educators and administrators as our judges. They are the users of these products and can best determine what products may work the best in their classrooms.

Judging is a great experience because it gives the customers a chance to review the products and provide feedback that the companies can use to make improvements.

How can you help?

We are still looking for judges in several of our categories in Content, Software, and Education. If you are interested in judging or can recommend a colleague please complete our brief judge application.

__________________________________________________________________________________________________

Wendy Tanner is CODiE Awards Coordinator. Follow the CODiE Awards on Twitter @CODiEAwards

The information industry is in a time of tremendous change, but this new reality presents extraordinary opportunities for companies to develop new products and services and to find new markets and customers. As the industry is changing, so is our event – in 2013 we will present a new, unique, and compelling program for industry executives. Our goal is to challenge even the most established information businesses with fresh ideas, innovations, and strategies. IIS 2013 promises to be one of the most important gatherings for forward-thinking information industry executives.

The 2013 Summit will draw leaders from media, publishing, and information services companies as well as the technology and private equity organizations that serve them.

Discussions at IIS 2013 will be led by industry thought leaders including:

• Keynotes by George Colony, Forrester CEO; Brewster Kahle, Internet Archive Co-Founder; Nicholas Thompson, Senior Editor, The New Yorker; and Terry McGraw, Chairman, President and CEO, The McGraw Hill Companies
• Key discussions with individuals including David Kirkpatrick, Senior Technology & Internet Editor, Fortune; David Reimer, CEO, Merryck & Co.; Andy Prozes, Senior Advisor, Warburg Pincus; Denzil Rankine, Executive Chairman, AMR International; Scott Peters, Co-President, The Jordan, Edmiston Group, Inc.; and more
• “Breakthrough Talks” by James Peck, CEO, LexisNexis Risk Solutions; John Yemma, Editor, The Christian Science Monitor; Donal Toole, Finance & Strategy Director, The Christian Science Monitor; Jeff Shelstad, CEO, Flatworld; Steven Kuyan, Executive Director, NYU Poly Incubator; and Jeff Giesea, CEO & Founder, Best Vendor

The conference will also include a number of special events and activities, including:

• The SIIA Content CODiE Awards, which honor the best products and services in the information industry. This year, the CODiE’s will feature a showcase during IIS 2013 of all Content CODiE Award finalists, in addition to the annual award ceremony.
• The  SIIA Previews Competition, which showcases emerging content and content-technology companies.  This year, Previews will cross the 100th presenting company mark;
• The second annual Peter E. Jackson Innovation Award, which honors the late Thomson Reuters Vice President and Chief Scientist, and his profound impact on the B2B publishing industry. Dr. Jackson was an active board member of the SIIA Content Division. Keynoter Brewster Kahle was this first recipient of this award.

Finally, SIIA is especially pleased to announce its partnership with host sponsors Connotate, ProQuest, and The Jordan, Edmiston Group, all working with SIIA to create what is sure to be the year’s most compelling conference for the leadership of the media, publishing, and information services industries.

For more details about IIS and to register online, visit www.siia.net/iis/2013.

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

DataContent 2012, produced in partnership with the InfoCommerce Group, is the only conference devoted solely to producers of commercial data products. For the complete schedule of events, visit http://www.siia.net/datacontent/2012/schedule.asp.  For more information or to register for the conference, members of the media should contact Beth Dozier at bethdozier@rational360.com.

The following Models of Excellence companies will be recognized  throughout DataContent 2012 and honored during a special dinner on October 10.  Each company has set new standards for innovation in developing and applying data-driven business models.

• Bundle  is a true pioneer in turning Big Data into a high-value data product. By turning anonymous credit transactions into unbiased reviews of retail establishments, Bundle helps consumers make smart buying decisions based on objective analysis. They’ve made an impressive start to bringing hard data to the business of business reviews.
• CapLinked leapfrogs the existing virtual data room services by providing a platform that is social, viral, mobile, affordable, and easy to use. CapLinked equips small- to medium-size companies with the same ability to raise capital, manage M&A transactions, and handle investor reporting that was once only available to big players. They have grown 6,000% in the last year and are assembling a community that represents the economic powerhouses of the future.
• eGordian - eGordian represents a disruptive new entrant into the field of construction price data, all based on data collected in the course of its other business activities. As it builds out community-driven features that will let users provide feedback on various materials and suppliers, offer advice, share plans and designs, suggest industry methods and use tools developed through partnerships with other companies, it will become a central industry resource. And that is the sweet spot for any b2b publisher.
• GovTrak addresses an increasingly important and complex challenge: finding, understanding, and tracking government legislation. GovTrak is a well-executed example of how the combination of data, tools, and analytics can deliver power to those who are seeking the truth.
• InfoArmy revolutionizes how a content company is built by marshaling two of the industry’s most powerful trends: crowdsourcing and community. Success is participatory, self-managed and self-reinforcing. InfoArmy is a true example of content unbound – non-bureaucratic, collaborative and exponential.
• Reachable does amazing things with graph technology and mashups of various contact lists enabling what it calls “social proximity selling,” where sales people can use identified “connection paths” to reach specific prospects. It is particularly powerful for larger organizations as a tool for co-workers to leverage each other’s connections. Reachable is a very distinctive offering with its own specialized functionality and value proposition.
• RedBeacon has reset the bar on lead generation by investing lots of effort to customize the negotiating and selecting experience, providing a highly-secure bid process, and even accommodating non-standard service requests. The real product RedBeacon has produced is trust, and they reap the rewards by keeping themselves firmly in the middle of all transactions.
• Speakerfile goes beyond a passive database by matching relevant speakers and events, and offers a private communications platform to keep communications out of its users’ cluttered inboxes. Speakerfile organizes a formerly fractured and inefficient business activity by combining a marketplace model with strong content management and workflow functionality to create a useful, high-value service.

Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

Gordon Anderson, VP, Content, InsideView

Gordon Anderson

 ”The opportunities presented by the rise of Big Data are both vast and inexorable. But for all the chatter about zettabytes and petabytes, Hadoop and Hive, an obvious fact is often overlooked: Bad data doesn’t become good just by becoming Big. As processing information becomes easier and cheaper, data accuracy will become more difficult and more valuable.

In fact, the same factors that have led to the rise of Big Data are also accelerating the pace of data decay. As the capacity of systems to process data expands, the range of data that is processed will grow in lockstep. At every point in that cycle, errors in the underlying content sets will be magnified.

The challenge of Big Data, then, is not just to harness greater processing power, but also to address the limitations and deficiencies of content creation and maintenance. The challenge of Big Data, in other words, is a question of Right and Wrong.”

Steve Connolly

Steve Connolly, Lattice Engines

“Much is said about the proliferation of content and the incredible growth in the amount of the knowledge that is available to people and professionals. Advances in technologies in medicine allow physicians to understand cure rates and treatment plans. The legal industry has been benefiting from big data advances since allowing for pre-trial “eDiscovery” to occur. And finally, big data for sales is quickly gaining traction, but there’s still a long way to go. A recent CSO Insights survey revealed that 89 percent of reps miss opportunities because they still can’t keep up with information. That’s going to change and it’s going to happen in part by identifying the relationships that exist in content that reside within their CRM, marketing automation system, financial systems, in the social selling sphere, in press releases, and in public or proprietary collections. As the users become more accustomed to working with big data and achieve success, the questions will no longer be focused on which data sets need to be used, but instead on how to easily identify and understand the relationships between data sets that will allow reps to be successful. It’s this challenge and this value that generates excitement here at Lattice Engines.”

Jeff Cutler, EVP & GM, Vitals

Jeff Cutler

• professional, personal and social interactions, anything we want to buy, rent, lease or transact, and any decision we make including how to choose the best medical provider”

Jim Fowler, CEO, InfoArmy

 ”In the business information industry the value isn’t in the data. The value is in understanding the change in the data.”

Sharon Gillenwater

“Ten lessons I have learned since 2009:

Sharon Gillenwater, CEO, Boardroom Insiders

1. There are no silver bullets–for anything
2. Business model/pricing is the biggest challenge and needs constant tweaking.
3. Failure is not bad–it just means you can cross that tactic off your list and stop wondering “What If?”
4. SEO is the smartest marketing investment you can make.
5. Google AdWords is a waste of money for B2B publishers with limited budget.
6. The best editorial model is offshore researchers + onshore analysts/editors + automated tools.
7. Best business model is subscription plus custom…but keep the custom simple and for subscribers.
8. Keep your product and offer simple. Complexity = sales obstacles.
9. Own your customer relationships. Channel partners (content aggregators) are nice to haves–not must haves.
    
10. Scale doesn’t matter. Customers are discovering that quality trumps quantity.” 

Eric Jackson

Eric Jackson, CEO, CapLinked

“The age of firewalls, onsite servers, and implementation teams is coming to an end. Enterprise software is moving into the cloud, and with it we’re seeing a whole new way of doing business. As this transition occurs, it’s no longer sufficient for software merely to protect data. It must also enhance the sharing of it. As the world shrinks and collaboration becomes more important, businesses must utilize technology that lets them curate the distribution of information to their partners, customers, and stakeholders.

CapLinked is taking advantage of this shift by enabling complex business transactions to happen in the cloud. Whether it’s a negotiation between two companies (like an M&A deal or business development agreement) or a transaction involving many parties (like a capital raise), CapLinked’s centralized, dynamic environment helps manage what can otherwise be an unwieldy and data-intensive process. And unlike the legacy virtual data room services—which charge companies more every time they need to open a new room—CapLinked’s subscription model empowers companies to work on as many transactions as they need. The economics of software aren’t the same as the economics of sausage, so there’s no reason to sell it by the pound.”

Frank Russo, CEO, Fabricating.com

The recent flap over the outsourcing of US Olympic team uniforms to Chinese manufacturers was echoed in a survey by the Alliance for American Manufacturing, which reported that the vast majority of respondents say that manufacturing is the key to America’s strength and bringing manufacturing back to the US should be a national priority.

At fabrciating.com we’re taking a positive step in that direction by making sure that OEM manufacturers have critical data necessary to not only identify US-based contract manufacturers but to assess their capability and capacity, quickly and easily, and to enable the complex communication necessary to specify custom manufactured parts and components so that more of the manufacturing needs of the US can be done by the US.”

Gretchen Teichgraeber

“Delivering more than just high-quality information – delivering high-functioning and useful software – is now a necessity for leading companies in our industry. Sophisticated users want data that can flow seamlessly to their other applications, or for their information product to include features and functionality that replace the need for an external application.”

This year, we’ve got a razor-sharp focus of putting together an agenda that serves the needs of the C-Suite executives of the publishing, media, and information industry. So we’re looking forward to an audience of industry leaders representing the companies that create, publish, and deliver content across all online, mobile, and digital platforms, as well as the companies that produce content-focused software applications and tools, develop enabling technologies, and offer services focused on the content industry.

Another reason for my excitement: driven by the goal of providing as much value as possible in exchange for your sponsorship investment, we’ve completely re-vamped our sponsorship packages.

This is a good time to note that we purposely use the word investment instead of ‘sponsorship fee’. We believe your sponsorship dollars are given in return for value received. You invest in us and it’s our top priority to deliver considerable value to maximize on your investment spend.

To help us meet this objective, each of our sponsorship packages has been designed to align your organization with a specific element of the conference. So, in addition to gaining visibility and value through our regular, ongoing sponsorship promotions, this year you’ll also take advantage of specific marketing and communications around the element of the conference you own, including an Executive Dinner, our CODiE Awards Luncheon, Previews Showcase, and DealMaker program.

Many of our sponsorships also provide podium time and it’s important to us that you take this opportunity to explain the value proposition (in a very brief, high-level overview) that your organization offers attendees. This way, they understand why you’re sponsoring and, we hope, you drive more leads your way.

We also want to make sure our sponsors only pay for the benefits they really value. For instance, we know that not all sponsors are interested in exhibiting, as they’d prefer to send a team of executives to participate in the conference i.e. attend sessions, network, etc. As such, we’ve removed the cost of an exhibit from each of our sponsorships, so the packages are priced to meet even the most frugal of budgets. That said, an exhibit space is available for a low-priced upgrade. (More on leveraging your exhibit at IIS 2013: Breakthrough, as well as taking full advantage of your sponsorship investment, in a future blog.)

Finally, if it’s all about the company you keep, then you’ll be pleased to join our Host Sponsors Connotate, ProQuest, and The Jordan, Edmiston Group, Inc. We are very grateful for their valuable support as they partner with us to help create what is sure to be THE flagship conference for leaders of the publishing, media, and information industry.

After you review the IIS 2013: Breakthrough sponsorship packages, please contact me with any questions you may have, to discuss a custom package, or to finalize the details of your participation. I will be especially interested in hearing about your sponsorship objectives so I can help advise on a package that best meets your needs.

Brian Rosenberg is Senior Vice President for Sales & Marketing at SIIA. He’s been managing conference and event sponsorships for twenty years. Follow Brian on Twitter at @SIIA_BRosenberg, and connect with him on LinkedIn.